Howard Johnson’s ice cream shops & restaurants: Good old days goodness from the ’50s & ’60s

Howard Johnson's ice cream shops and restaurants Good old days goodness

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Vintage Howard Johnson’s: Haven for the folks… heaven for the kids (1950)

One way or another, everybody goes for Howard Johnson’s! You get ice cream with the famous “28 flavors,” fried clams and other New England favorites.

Hurry-up snacks or full-course meals. Quick, friendly service. And the check’s always a pleasant surprise.

LIFE Aug 21, 1950 Howard Johnson's restaurant

Howard Johnson’s: Happiest thought on wheels (1950)

Just think! Ice cream with the famous “28 flavors,” fried clams and other New England favorites. Hurry-up snacks or leusirely full-course meals. Friendly service and a check that keeps you smiling. All this is yours at Howard Johnson’s. Stop — and see!

PS: Try Howard Johnson’s candies, baked beans, brown bread and date and nut bread — delicious!

PLANNING A TRIP? Write for free descriptive road map showing route numbers and locations of all Howard Johnson’s on your way.

Howard Johnson’s, Wollaston, Mass — Ice Cream Shops and Restaurants Landmark For Hungry Americans

Aug 7, 1950 Howard Johnson's restaurant

Vintage Howard Johnson’s: Calling all appetites! (1954)

LIFE Jun 14, 1954 Howard Johnson's restaurant

What’s your favorite? It’s on the menu! (1955)

Ready for a sizzling plate of tendersweet fried clams? In the mood for chicken? For a juicy cut of roast beef? Feast yourself under the orange roof.

Or must you eat and run? Then try a Frankfort, simmering in sweet butter and nestled in a hot, hot roll. 28 flavors of ice cream, too! Come to friendly, courteous Howard Johnson’s tonight.

LIFE May 30, 1955 Howard Johnson's chef

The original Howard Johnson taste-tests pies – 1948

The original Howard Johnson tastes pies - 1948

Put away the skillet, Mom. Tonight, it’s Howard Johnson’s. (1955)

LIFE Jun 13, 1955 Howard Johnson's

Hurray! Family meals are the most fun (1955)

LIFE Jun 27, 1955 Howard Johnson's table

Howard Johnson’s Ice Cream: 28 flavors (1955)

Ah, those delicious decisions! 28 flavors, all as pure and rich as a melody! But what will you have first? A large charcoal-broiled steak, tender fried deep sea scallops, a grilled ham steak, golden fried butterfly shrimp?

Deciding is half the fun, for appetites of all sizes. Come to friendly, courteous Howard Johnson’s tonight.

Under the orange roof

LIFE Jul 18, 1955 Howard Johnson's ice cream

MORE: Old-fashioned Tastee-Freez ice cream shops: Remember these treats?

Everything’s better than make-believe at Howard Johnson’s (1955)

LIFE Aug 8, 1955 Howard Johnson's restaurant

Host of the highways: Vintage Howard Johnson’s motor lodges & restaurants (1959)

Oct 19, 1959 Howard Johnson's restaurant (2)

Oct 19, 1959 Howard Johnson's restaurant (1)

Old Howard Johnson’s restaurants: Care for a menu? (1958)

Howard Johnson's Good old days goodness

MORE: Vintage KFC: About Colonel Sanders & the Kentucky Fried Chicken fast food chain’s history

There’s Good-Old-Days goodness in every flavor… under the orange roof! (1966)

How ever you love it… to eat in a heaping cone… or to sip by the glass… or spoon by the bowl-full… you’ll never discover finer ice cream treats than Howard Johnson’s wonderful world of 28 flavors.

Whenever you take the family to Howard Johnson’s for ice cream, you know every lick is not only down-right delicious… it’s pure and wholesome, too!

HoJo: The finest flavor ingredients, plus pure country-fresh milk and cream… that’s what gives such rich, superb, good-old-days goodness to every one of Howard Johnson’s Wonderful World of 28 flavors!

Howard Johnson's ice cream shops & restaurants in the 1960s (2)

Howard Johnson's ice cream shops & restaurants in the 1960s (1)

Vintage Howard Johnson's restaurants - Meals under the orange roof

YouTube video

MORE: 25 vintage ice cream flavors from the ’50s

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Comments on this story

2 Responses

  1. Do you have the date and nut bread Recipe from between 1955-1960?
    It was served at the tables at the Howard Johnson restaurants

  2. HoJo’s was the original “fast casual” restaurant — one of the only restaurants where you didn’t have to dress up, and pretty much the only one that was kid-friendly back in the day. They were our go-to dinner spot when we were on vacation. Their lemon ice cream (not sherbet) was amazing.

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