To every lady-in-waiting

New “swaddling powder” gives baby “wetproof” protection against skin infection

Long ago, mothers swaddled their babies in soft silks and linens. Today — you can wrap your baby in even greater luxury and in the new protection of Mennen Baby Powder! It’s the modern, fragrant powder-protection that stops diaper rash… stops diaper odor and chafing. In the new formula, there’s a special ingredient that actually repels bacterial-carrying wetness. New Mennen Baby Powder is approved by leading pediatricians. Never cakes, clings longer. Also available in blue, yellow and white cans.

For babies, it’s Mennen.


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Source publication date: February 1959

Filed under: 1950s, Beauty & fashion, For women, Vintage advertisements

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