Vintage ’50s maternity fashion from the Sears catalog
Vintage ’50s maternity fashion: Active sportswear for the mother-to-be
ALSO SEE: A mid-century perspective on cesarean childbirth (1959)
Fashionable red maternity ensemble
Fitwel Dress Co, Inc. “Lady in Waiting” ensemble. Designed by Tarquin Ebker.
A maternity ball gown
Ball gown by Miguel Ferreras. One of a series created by noted designers for Mennen. Diamonds by Cartier.
ALSO SEE: 16 breathtakingly gorgeous vintage evening gowns with long skirts so full they’d make a Disney Princess jealous
The pregnancy waiting game (1956)
How to play a beautiful “waiting” game… you’ll hold the top fashion hand with a wardrobe by Jeanette… and the bonus trick of Reeves Loni fabric which needs little or no ironing.
To every lady-in-waiting
New “swaddling powder” gives baby “wetproof” protection against skin infection
Long ago, mothers swaddled their babies in soft silks and linens. Today — you can wrap your baby in even greater luxury and in the new protection of Mennen Baby Powder! It’s the modern, fragrant powder-protection that stops diaper rash… stops diaper odor and chafing.
In the new formula, there’s a special ingredient that actually repels bacterial-carrying wetness. New Mennen Baby Powder is approved by leading pediatricians. Never cakes, clings longer. Also available in blue, yellow and white cans.
For babies, it’s Mennen.
ALSO SEE: Vintage baby gear from the 1950s: Playpens, strollers & more