Nothing like Tide! (1950)
Tide washes clothes miracle clean — without rinsing! No other washing product is made the way Tide is made. Just try Tide without rinsing! Take your wash out of the suds — wring it out — hang it up! Tide keeps the dirt suspended in the sudsy water.
When you wring out the clothes, the dirt runs out with the wash water… and clothes come bright, white, and clean! And they iron so easily! What’s more, this method saves wear and tear! Saves time, work, hot water! Get Procter & Gamble’s Tide today — and remember! Other products may look like Tide… and talk like Tide… but they just aren’t the same as Tide!
Old laundry detergent brands: Extra Duty DUZ laundry detergent (1950)
“I want clean, white, fresh-looking washes every time. That’s why I’ve changed to new Extra Duty Duz!”
Only DUZ does so much because only DUZ has this great New Extra-Duty Formula! Yes, there’s a great new Duz that guarantees to get out the graying, grimy dirt left in by “short-cut” washing methods! Just use Duz with the new Extra-Duty Formula found in no other leading washday product!
Follow the simple, proven instructions on the box! Try it! See how dazzling white new Extra-Duty Duz gets the grimiest towels, the dingiest sheets! And they’ll stay white wash after wash! No fear that left-in dirt will turn them gray!
ALSO SEE: What did a typical 1950s suburban house look like? Feast your eyes on this fab prefab home built in 1958
“Any gal knows it’s the dirt that isn’t washed and rinsed out of clothes that makes them look streaky, dingy and gray. That’s why I don’t take any chances with these ‘short-cut’ washing products. I use Duz. so I’m sure the graying dirt is out and stays out . . . sure my clothes come out clean and sweet-smelling every time!”
Old laundry detergent brands: Felso white laundry detergent (1950s)
There’s only one “proof of the pudding” when you buy washing products. That’s to try them… at home… with your own. wash. Compare… feel your FELSO-clean clothes. Try FELSO. You’ll see that gentle just-right suds give you the freshest, most fragrant, sweetest-smelling wash.
Did you ever see whiter sheets and shirts … brighter, more colorful prints? Did you ever feel softer, fluffier laundry … or any so easy to iron? And how soft and smooth your hands are after you use FELSO.
Vintage 1950s Tide laundry detergent (1957)
What! Can anything be better than Tide? Yes! New Tide with Reserve Cleaning Power… does a better job on everything you wash… on all kinds of dirt!
New Tide brings you the extra cleaning power you’ve probably wished for on many a washday. Extra cleaning power that does a better job on everything you wash… even on the lightest, easiest jobs. But where you’ll see a really dramatic difference is in things you couldn’t get really clean before — shirt collars, for instance. When you see the way new Tide gets that dirt line out, you’ll wonder if there’s anything it can’t do.
DON’T MISS: Color in the laundry room! See some pastel pink washers & dryers from the 50s & 60s
Vintage All laundry detergent (1954)
Old laundry detergent brands: Vintage Rinso soap and blue detergent (1954)
When powdered Dreft laundry detergent was new (1956)
It’s pink! Nothing like it for special-care washables. Now — thorough cleaning with new beauty-care safety.
Prove it with diapers in your washing machine — Wash diapers the Dreft way — and notice the difference! For pink Dreft’s gentle suds combine new cleaning power with beauty-care safety– get diapers dazzling-white, yet leave them so soft and safe for baby. Prove pink Dreft’s new combination of thorough cleaning and beauty-care safety right in your washing machine — with all your precious washables!
Old laundry detergent brands: 1950s Surf laundry detergent (1957)
Surf adds brightness (yes… even to perfect whiteness) — brightens colors, too
Vintage Cheer detergent for the washing machine (1957)
LaFrance Instant Bluing for washing nylon (1957)
Out of the blue … the whitest, brightest nylon ever! NEW LA FRANCE BLUING with its special nylon brightener actually prevents “graying” of new nylon. What’s more, La France restores even the dingiest nylon in just five washings. And it won’t turn fabric yellow as most bleaches will.
Try it tonight… La France is detergent, nylon brightener and bluing all in one handy box. P. S. La France is perfect for all your family wash, too.
MORE: 20 glamorous ’50s housewives who REALLY loved their toilet paper
1950s NuSoft fabric softener (1957)
New and wonderful — your luxury-soft wash. NuSoft fabric softener gives washables a soft, fluffy feel
Just one magic capful in the final rinse puts back all the softness today’s washing agents take out! Towels, blankets and bedspreads are wonderfully fluffy. Socks and jeans are smooth, comfortable. Corduroys — wrinkle-free. Many pieces are so smooth, no ironing’s needed. Others so wrinkle-free, your iron flies.
Old laundry detergent brands: Old-fashioned Oxydol laundry detergent (1957)
Get in on the new idea that’s changing washday for the better. Imagine… a detergent that washes and bleaches all by itself!
MORE: How to be a perfect ’50s housewife: Laundry edition
Vintage Sta-Flo laundry starch (1958)
Clorox makes linens more than white… it makes them sanitary, too! (1955)
Whiter! Even a child can see that… and Clorox also protects health!
Yes, you’ll notice your white linens are whiter and color-fast linens brighter when you launder them with Clorox… for Clorox removes dinginess, stains, even scorch and mildew. Clorox also disinfects… gives your family greater health protection. No other home laundering product equals Clorox in germ-killing efficiency.
And your linens are so fresh when they’re Clorox-clean… for Clorox deodorizes! Clorox is extra gentle, too. Made by an exclusive, patented formula, it is free from caustic… safe for your finest linens. And safe, too, for your washer and dryer because Clorox, a liquid, contains no gritty particles to damage fabrics or machines.
MORE: How to be a perfect ’50s housewife: Cleaning your home
All cold water liquid laundry detergent (1964)
Salvo low suds tablets for the laundry (1965)
Old laundry detergent brands: Bold (1966)
Mod woman with a Dash laundry powder detergent box (1967)
Old laundry detergent brands: Cold Power detergent (1967)
Various laundry detergent brands plus Borateem (1969)
If you use one of the enzyme detergents, you should use new Borateem instead of bleach. (Vintage detergent brand packaging shown: Drive, Ajax, Bold, Punch, Tide XK)
Old laundry detergent brands: Vintage Arm and Hammer laundry detergent (1971)
Shout stain remover spray (1976)
Want a tough stain out? Shout it out.
Purex liquid laundry detergent (1977)
Magic spray sizing and spray and bottled pre-wash (1977)
Rainbow-fresh Yes detergent plus fabric softener (1982)
Yellow bottle of Vivid laundry detergent for colors (1984)
Vintage Borax laundry detergent booster (1986)
Not new. Not improved. Still perfect after all these years. 20 Mule Team Borax – deodorizer, detergent booster, water conditioner & stain remover
Old laundry detergent brands: Amway Twin Power pouch laundry detergent (1986)
Fresh Start powdered laundry detergent in a jug/bottle (1988)
Dreft liquid laundry detergent for babies (1990)
Cheerfree unscented and dye-free detergent (1991)
Many of these products, of course, are still around. I remember using Fresh Start in college in the early 80s; it would often clump up and not dissolve properly — meaning you had to rewash your clothes. And in a dorm where you had to pay for each wash, that was an expense as well as a hassle. Ever since, I’ve preferred liquid detergents to powders.