The history of Levi’s jeans shows that the power of a really good idea – like super-durable clothing that people like to wear – can make for a business that stays strong for more than 160 years.
This article bids adieu to the man whose name countless millions of people have worn: the one and only Levi Strauss, creator of Levi’s riveted denim blue jeans. Find out more about the man here.
Vintage Wrangler jeans made their mark on America by partnering with rodeo professionals, and playing up their western cowboy image. Here’s a look back at the clothing styles they offered in the ’50s!