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Remember Snackin’ Cake – the ’70s dessert you could mix, bake and serve in 1 pan?

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Vintage Snackin Cake box fronts

Introducing Betty Crocker Snackin’ Cake (1972)

(You mix, bake and serve it right in the same pan.)

And you can be sure that pan’s going to be empty soon. Because Snackin’ Cake is delicious. Rich. Really moist. And super-fancy (even has real nuts).

Snackin’ Cake is so delicious, it’s hard to believe you mix it in only two minutes, using just a fork, spoon and a pan. (Leaving you no beaters, bowls or mess to clean up. Why, you don’t even grease the pan.)

And Snackin’ Cake bakes up so moist it won’t crumble. So you eat it like any good snack food. With your fingers. Straight from the pan.

So good, you’ll want to try not only the Coconut Pecan, but the Chocolate Almond and the Banana Walnut, too. And even that won’t take you very long.

Snackin Cake from 1972


Betty Crocker Snackin’ Cake (July 1973)

Something special to eat. Nothing much to clean up.

To the family, it’s some kind of fantastic moist cake you just pulled out of the oven. To you, Betty Crocker Snackin’ Cake is the cake you might have mixed up between taking the kids to the dentist and writing your letter to the editor.

And you mixed it up with just a fork in the same pan you baked and served it. No mixing bowls, no big mess to clean up.

Betty Crocker Snackin’ Cake in six moist, delicious flavors: Banana Walnut, Coconut Pecan, Chocolate Almond, Chocolate Chip, Applesauce Raisin and Chocolate Fudge. We call it something special to eat, nothing much to clean up. We think you will, too.

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Snackin' Cake: Mix, bake, serve in 1 pan (1970s)


Look into Betty Crocker Snackin’ Cake

They’re extra moist and full of special things

Banana Walnut is just one of eight great Snackin’ Cake flavors. Each one’s rich in real ingredients, and extra moist. And it’s so easy. Just add water, mix, bake and serve in the same pan. And try the easy recipes on all Snackin’ Cake packages.

Betty Crocker Snackin Cake 1977

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A nation of snackers deserves a cake just for snacking. Here, America. New Snackin’ Cake (May 1972)

You need 3 things to make Snackin’ Cake:

A fork, a spoon, and a pan (which you won’t even grease). No beaters or bowls. No need to make frosting. (It’s so rich and moist, you don’t need frosting.)

Using your fork, spoon and pan, you’ll get it from our package to your oven in two minutes.

You only need your fingers to eat it. 

It’s so moist, it won’t crumble. So, like any good snack, it’s a finger food. Served right from the pan, with no plates to wash. 

So now that you’ve got a fancy snack that’s convenient, too.

For the first time, snackers, you have more than just another snack. You’ve got rich, moist, super-fancy Snackin’ Cake. In three great flavors. Pretty nice, huh?

Because you deserve a moist, rich snack.

Snackin' Cake: Mix, bake, serve in 1 pan (1970s)

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Betty Crocker Snackin’ Cake. 12 very special ingredients make 8 very special cakes. (1975)

  1. Coconut & pecans
  2. Banana & walnuts
  3. Chocolate & almonds
  4. Applesauce & raisins
  5. Spices & raisins
  6. Dates & nuts
  7. Chocolate chips
  8. Chocolate fudge with chocolate chips

Great ingredients, in mouth-watering combinations, go into rich, moist Snackin’ Cake. They’re what make all eight kinds of Snackin’ Cake something special to eat. And since you mix, bake and serve Snackin’ Cake in the same plan, they’re especially convenient, too.

Something special to eat. Nothing much to clean up.

Snackin Cake mixes from Betty Crocker from Feb 1975


Vintage Snackin Cake box fronts

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12 Responses

  1. I used to like the chocolate-chip Snackin’ Cake mix, but ALWAYS mixed the ingredients using a bowl and spoon first (not in the pan) and frosted it with homemade chocolate frosting. . .delicious! One year, I think I even baked two boxes of Snackin’ Cake like this to make someone a birthday cake.

    I grew up to be an adult who bakes everything from scratch.

  2. Banana Walnut was my favorite, but they were all good. I sure miss Snackin’ Cake. It amazes me that they stopped making it.

  3. I remember going to my my Grandmas house on Friday afternoons and she would always have Betty Crocker snakin cake on the stove. Please Betty Crocker bring back these cake mixes.

    1. We loved the golden choc chip snaking cake. Wish hey still made it! We would eat it hot out of oven with butter! And a cold glass of milk. Really good.

  4. We used to take these on picnics every Sunday in the summer!!! We loved them! Oh, how I wish they’d make a come back or Betty Crocker put the recipe on their cake mix boxes to make them with their cake mix!!!
    Betty Crocker are you listening,???

  5. Please bring back coconut pecan snack n cake in a muffin mix. I buy your banana nut muffin mix as it reminds me of the snack n cakes.

  6. Would love this brought back, but with the SAME recipe- so many things that are reintroduced now are slightly different and the DONT taste the same

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