This sweet & simple Valentine’s Day cake from the 50s is a delightful way to ‘win your man’

Valentine's Day cake: Catch-A-Valentine Cake (1950s)

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Have you considered making him a Valentine’s Day cake?

The way to a man’s heart is through his stomach, right?

Okay, it’s cliche, we know, but the old-fashioned dating advice in this charming ad isn’t the worst the 50s had to offer.

Anyway, Valentine’s Day is always the perfect excuse to make a sweetly pink cake — whatever the era and whomever the lucky recipient happens to be! 

Woo ’em and win ’em with this captivating cloud-light Catch-a-Valentine cake!

Skip the flirtatious smile or fluttering eyelashes… bring out this tempting cake instead! Tender-soft and so delectable — a cake that owes its luscious charms to all-purpose dexo. This satiny-smooth all-vegetable shortening is the all-important step to beautiful cakes… dexo creams easily, blends evenly.

Vintage Valentine's Day cake: Catch-a-valentine cake recipe 1950s

Valentine's Day cake: Catch-A-Valentine Cake (1950s)

Catch-A-Valentine Cake (1950s)

Yield: 16 servings
Prep Time: 15 minutes
Cook Time: 30 minutes
Total Time: 45 minutes


  • 1/2 cup shortening
  • 2-1/2 cups sifted cake flour
  • 3-1/2 teaspoons baking powder
  • 1 teaspoon salt
  • 1-1/4 cups sugar
  • 1 teaspoon vanilla extract
  • 1 teaspoon almond extract
  • 1 cup milk
  • 8 egg whites, unbeaten


  1. Measure shortening into bowl.
  2. Sift dry ingredients together; add to shortening.
  3. Add flavorings to milk.
  4. Add 3/4 cup liquid. Beat for 1 minute. (Count at least 150 strokes per min.)
  5. Add remaining milk and egg whites. Beat 2 minutes.
  6. Pour 1/2 the batter into small bowl. Stir in few drops of red vegetable coloring.
  7. Alternate spoonfuls of each batter into 2 greased and floured deep 8-inch pans.
  8. Bake in moderate oven, 350 F for 30 minutes.
  9. After cool, frost with buttercream frosting, colored pink if desired. Decorate with candy hearts.

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Nutrition Information:
Yield: 16 Serving Size: 1
Amount Per Serving: Calories: 331Total Fat: 7gSaturated Fat: 3gTrans Fat: 0gUnsaturated Fat: 4gCholesterol: 5mgSodium: 229mgCarbohydrates: 64gFiber: 0gSugar: 51gProtein: 4g

Click Americana offers approximate nutrition information as a general reference only, and we make no warranties regarding its accuracy. Please make any necessary calculations based on the actual ingredients used in your recipe, and consult with a qualified healthcare professional if you have dietary concerns.

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