The old Brach’s ads from the ‘60s leaned hard into the joy of the season, showing row after row of Easter treats designed to catch a kid’s eye and keep the sugar rush going strong. This peek into the past shows just how much care went into these seasonal confections, and how Brach’s helped shape what Easter looked (and tasted) like for a whole generation.
A scroll through the collection below will take you back to those rosy Spring days filled with Easter bonnets and and Sunday extra-best, traditional Easter ham and deviled eggs, hollow chocolate bunnies and jelly beans.
Remember dyeing Easter eggs before the big day and then hunting for them on Easter morning after the Easter Bunny hid them the night before?
Probably the best part, though: Waking up to woven Easter baskets packed with treats like those below — and usually a small toy, too!
What was your favorite part about Easter in the 1960s?
Tickle ’em pink with Brach’s Easter Candy
Brach’s makes such a hit with youngsters — and it’s no wonder! Brach’s sparkling foil wraps, the charming Easter egg decorations, the cute little candy bunnies and chicks would make any youngster’s face light up on Easter morning.
Especially since Brach’s Easter Candies taste as good as they look.
Parents will be tickled to know that everything about Brach’s is wonderfully good and wholesome, like the pure chocolate. . . the tender marshmallow and fluffy creme centers. Why, even the tiny jelly bird eggs fairly twinkle with freshness.
Why not make this Easter especially thrilling for the little candy hunters at your house? Tickle ’em pink with a basketful of Brach’s. You’ll find a big selection of these fine candies right now in the stores you visit regularly. Brach’s — for a Happier Easter.
The happiest hearts are won with Brach’s Easter candies (1963)
Easter smiles are bigger when it’s Brach! (1964)
49 kinds of fun-filled candy – bright with happy flavor
Take home a Brach Easter candy parade of freshness, flavor and fun; when watch faces shine! Brach purity, Brach goodness, at sensible Brach prices… at your favorite store now.
Ready-packed gift basket; Easter pail includes shovel; Bunny packaged with bunny bank gift; Three toys in one truck – pail – sandsifter; Family-pak – 24 eggs; Ready-packed baskets save time… are so convenient
Brach’s Hide & Seek Eggs, 6 Brach chocolate rabbits, Malted milk eggs, Brach Easter Eggs, Brach’s Jelly Bird Eggs, Marshmallow eggs, Chicks & Rabbits, Fruit & Nut Egg, Easter Fun Assortment
MORE: How to make natural Easter egg dyes the old-fashioned way
Brach’s Easter candy parade (1965)
Look for these at your favorite candy counter
Jelly bird eggs, chocolate rabbits, marshmallow eggs, chocolate creme eggs, fruit & nut eggs, mellowcreme pets, foil-wrapped rabbits, Easter baskets
Once again, Brach’s brings you the largest array of special Easter candies. Here are gay candy Easter eggs, chicks and bunnies for Mother to hide and children to seek. You will find all the full, delicious flavors… including freshest, finest, PURE chocolate.
Vintage Easter candy & treats from 1960
Brach’s Easter Candy Parade: Sweetest parade you’ll ever see
Look at all this Easter Candy! Row after row, every color . . . every flavor. See the chocolate bunnies, made with Brach’s fresh own-made chocolate and filled with tender, fluffy marshmallow.
And Easter eggs of all kinds —including chocolate malted milk eggs and chocolate creme eggs. Tempting, delightful mellowcreme chicks and rabbits, too.
All the Easter candies children love to hunt for are in Brach’s Easter Candy Parade. Fill your youngsters’ Easter Baskets with Brach’s. Look for Brach’s displays in grocery, variety, drug and department stores.
Brach’s Easter Candies are so good, you’ll find them everywhere.
ALSO SEE: Little Easter candy nests made with Rice Krispies treats (1997)
2 Responses
Brach’s still makes great candy! I get mine from Southwestcandy.com! Great prices too! Big selection! And other retro candy is available too!
Brach’s is WONDERFUL. I still buy the marshmallow and coconut eggs but have had trouble finding some of the varieties this year. I also love the jelly beans and still buy those but have noticed the bags are only half full. Sign of the times.
Off subject but I wish Brach’s still had the “Pick A Mix” offering in stores.