In the 1950s, a 17-inch screen was enough to get people excited. Sets like the Crosley Family Theatre promised “full-room vision” with what now feels like a modest display. A few years later, Philco introduced a 21-inch tube, and RCA followed with color televisions that pushed the boundaries even further. By the mid-60s, Magnavox and RCA were advertising color so vivid it “felt like you were there” — a big selling point for families tuning in to The Wonderful World of Disney on Sunday evenings.
The real shift in size came with projection TVs in the late 1970s and early 1980s. Brands like Advent, GE and TheaterVision started rolling out giant-screen sets that projected the picture onto a built-in rear screen that were full-on entertainment systems, often housed in oversized wood-grain cabinets that took up half the living room. The GE Widescreen 3000 promised “true colors big and beautiful” while TheaterVision touted six-foot screens and ceiling-mount options.
By the late 1980s, sets measuring 27 inches or more were considered big screen TVs — especially when built into sleek wood-look entertainment centers. During those years, the television often took up a central place in the home, with furniture arranged to match. Even with occasional fuzzy pictures or limited viewing angles, a giant TV set signaled a certain level of household status.
Below, we’ve gathered a collection of vintage photos and ads that show exactly what big screen TV meant through the decades and how television screens grew alongside American living rooms.
Old Crosley TV sets with 17″ screens (1950)
Crosley Family gives you full-room vision… with the new wide-angle Family Theatre Screen.
5 TV cabinet models: four with 17-inch rectangular tube screens, and one with a 19-inch round tube screen.
Philco TV 4016 with 21-inch picture tube (1958)
Fancy color Magnavox TV set from 1965
A big TV set from 1965
RCA Victor — for color so real you’ll think you are there! (1966)
New Hi-Lite Color Tube with Perma-Chrome
Something special has been added to RCA Victor’s new big-screen color TV. It’s RCA’s new rectangular Hi-Lite Tube with Perma-Chrome. And the way it works is beautiful to behold.
Ordinary rectangular tubes can produce distorted colors while they’re warming up. The Hi-Lite Tube with Perma-Chrome delivers uniform color purity the moment the picture comes on. And it keeps it there for as long as you keep on viewing.
See your RCA Victor dealer for a demonstration. You can’t miss his store. It’s the most colorful place in town.
See Walt Disney’s Wonderful World of Color, Sundays, NBC TV Network.
New General Electric color TV – it’s like being at the movies (1969)
Expensive big screen TVs from 1977
Advent’s VideoBeam television – Vintage projection TV (1978)
GE Widescreen 3000 TV: Big is beautiful (1981)
Big-screen TV doesn’t have to be fuzzy, dim, or distorted. With the new GE Widescreen 3000, you get America’s true colors big and beautiful.
The action comes at you in breath-taking, vivid color — the kind our GE VIR II color system is known for. This GE innovation uses a special VIR signal, sent out by most broadcasters, to automatically adjust the color for you. So flesh tones look realistic and natural.
And the GE Widescreen 3000 offers rear-screen projection, eliminating bulky lenses and projector consoles between you and the screen. So you get a bright, clear image on a compact, big-screen TV. In fact, with a picture this good, you may be one of the few people to call a charging, 270-lb. lineman beautiful.
TheaterVision vintage projection TV set (1982)
Own the best… Enjoy the one others copy at a price no one can copy: TheaterVision.
TheaterVision TVI-760 with random-access remote control is our patented one-piece design in giant screen color projection TV. Our handsome one-piece unit blends perfectly with your living space and gives you the finest quality picture available. It can be viewed in normal room lighting.
Five different models to choose from all with our space-saving design, including our exclusive overhead ceiling unit. They are available in four, five, or six-foot screens for any size room and for any size pocketbook.
Prices start as low as $995 — all with a full electronic warranty… TheaterVision. Manufacturing projection color giant TVs since 1972.
The little things to look for in a giant TV: Sony projection television (1983)
Retro 80s Mitsubishi projection television set (1983)
27-inch big screen TV (1987)
Big screen TV sets from Sears, all in wood-look cabinets (1988)
An old big screen TV in a wooden entertainment center (1998)
Massive big screen TVs you can buy today
- 4k Ultra HD (2160p resolution): Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
- High Dynamic Range: Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
- All-in-one: Get right to your good stuff. With Fire TV, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and HBO Max. Plus, stream for free with Fire TV...
- MINI LED PROCESSOR 4K: Our advanced processor delivers brighter highlights and deeper blacks,* bringing every detail to life with stunning clarity
- PURE COLOR SPECTRUM: Delivers one billion true-to-life colors, powered by advanced color technology and MiniLED precision. Enjoy rich reds, deep blues, and vibrant greens, making every scene leap off...
- MINI LED HDR: Experience HDR picture quality with brighter highlights and deeper blacks than traditional HDR TVs.* Enjoy vibrant colors and lifelike details as this technology enhances brightness and...
- Breathtaking picture: Sharp 4K brings out rich detail on our 85" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals...
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and...
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- BIG SCREEN CINEMA EXPERIENCE: Experience movies, sports, and gaming on a large display that transforms your space into a home theater.
- MOVIES INCLUDED WITH THE BRAVIA TV: Access SONY PICTURES CORE with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA. 5 credits to redeem on latest release movies and 12 months...
- CINEMATIC PICTURE AND SOUND AT HOME: Support for Dolby Vision and Dolby Atmos delivers an immersive viewing experience. DTS:X creates cinema-like audio that surrounds you.
- REGZA Engine ZR: The new REGZA AI Engine ZRi Gen3 is more than just a revolutionary AI engine. It's carefully fine-tuned and optimized by our picture experts. Bringing humans and machine together to...
- REGZA QLED Color: Experience rich, lifelike color with QLED technology that brings every scene to life. From subtle tones to bold highlights, enjoy stunning realism in every frame.
- REGZA Power Audio: REGZA Power Audio enables you to hear sound as if you are right there in the scene. Sound comes from the dual ‘clear direct speakers’, letting you hear more realism for truly...
- HI-QLED COLOR: Experience a visual treat with Hi-QLED Color. Every frame is rich, vibrant, and true-to-life, ensuring that every shade, from soft pastels to bold and striking tones, stands out in...
- TOTAL HDR SOLUTION: See every basket and goal in all its glory. Total HDR Solution distinguishes between the colors you perceive on screen. That means ink-black blacks, not muddled tones and brighter...
- DOLBY VISION AND DOLBY ATMOS: The fusion of Dolby Vision HDR imaging and Dolby Atmos sound transforms your TV into an entertainment powerhouse. These image and sound technologies from the cinema, now...
- ADVANCED PROCESSING POWERS AI-ENHANCED* 4K CLARITY: Uses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in...
- ENHANCED DETAILS COME TO LIFE WITH MINI LED LIGHTING: Discover the sharp and accurate contrast of Neo QLED enabled by precision-controlled Mini LEDs. This innovative lighting technology ensures that...
- BOOSTS YOUR FAVORITE CONTENT TO CAPTIVATING 4K RESOLUTION**: Watch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures...
- Real 4K HDR picture: A true 4K UHD (3840x2160) panel with Open HDR, HDR10, HDR10+, and HLG support delivers sharper detail and richer contrast than standard HD
- Built for gaming and sports: Game Accelerator 120 plus Auto Low Latency Mode (ALLM) and Motion Rate 240 with MEMC combine to cut input lag and smooth out fast motion, so this 85 inch smart TV keeps up...
- Your next Roku TV: One simple home screen puts live local news, sports, movies, and thousands of free and paid streaming channels in one place — no separate streaming box required
