Here, take a look back to the olden golden age of refrigeration — when they were just getting used to not calling it an “icebox,” and a newfangled built-in freezer was a huge bonus.
A proper ’50s housewife doesn’t settle for standard white appliances
A pink fridge — you know, to match the stove — is always a winning idea. But you might also try some other shades, like spring green, lagoon blue or buttercup yellow.
Ladies, be proud of your refrigerators! (1950)
A proper fifties housewife must seriously adore her fridge, and keep it fully-stocked at all times.
Here’s how to fill up the fridge and freezer so it will keep you safe in your fallout shelter for a couple months (1956)
When we say fully-stocked, we mean it. This lady keeps her refrigerator and freezer so packed that you’d have a hard time fitting a raisin in there.
Make the kids do the work, so you can just dress up and look pretty!
Look at all the treats a housewife can store inside! (1950)
Who would like a slice of this lovely pink molded gelatin… thing?
VIDEO: Vintage TV commercial for Frigidaire refrigerators (1956)
True joy comes with sharing the love. (1950)
A typical ’50s housewife will introduce the family to your beloved appliance, and nurture that relationship.
Someone’s not sure about the new fridge (1950)
Don’t let Grampa be a party pooper and call it “a newfangled icebox.”
The universal sign of the refrigerator (1957)
You are so deeply inspired by kitchen appliances, you even want to do funky futuristic dances nearby… all while wearing an evening dress, long gloves and heels. Of course.
1950s housewives and the fun of fridges
Even space cadets liked the fridge with wide shelf on the door.
The housewife life: When ice cream was demanded by cowboys and Indians (1950)
Pink refrigerators were the best
Yes, yes, yes, it stores food. But bonus: It’s PINK! That’s so lovely against any woman’s complexion.
Also, check out that bottom shelf that is attached to the door. That’s one way to keep from losing things in the depths!
The joy of so much space in the housewife’s pretty pink refrigerator! (1957)
Regular fridge not enough for you? Try one of these wall-mounted babies in place of your cabinets! (1956)
Kitchen air conditioning (1950)
Always keep the refrigerator and freezer doors open at the same time. It will show off the feast within, and cool down the whole room!
And yes, of course, heels are always appropriate.
The perfect dance partner for a housewife (1950)
The refrigerators of the early fifties were apparently great fun at the sock hop.
“A built-in freezer! You don’t say!” (1950)
It’s like magic!
The kids will never know how much time and money goes into feeding a family of five, because the fridge is always magically full.
It’s okay, Edna. You can come out now.
Unlike some of the other ladies on this page, this housewife is a little bit shy, and when people come around, she often peeks out from behind the fridge.
Party time ’round the fridge! (1950)
The refrigerator is the center of the party!
Filling the fridge was a family affair! (1952)