Whether you preferred the term “housewife” or “homemaker,” if you were a woman in the 1950s, it was a job without parallel. (Well, to be fair, it was the only job around for the majority of ladies.)

Take a trip down memory lane with this lighthearted look back at how advertisers seemingly portrayed the sunny days of yesteryear, when a woman’s home was her castle — and her kitchen was the heart of that home.

As a housewife, the kitchen was the center of your life




Always make enough to feed a small army

A full oven equaled a happy family. (Dinner for six, coming up!)



Like an all-you-can eat buffet

Below might be a typical weeknight dinner: Rotisserie-cooked ham, mashed potatoes, asparagus, a nifty frankfurter casserole, salad, fruit and an angel food cake. (There’s also a pot of Bearnaise sauce simmering on the stove.)


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Important note: Never forget to wear an apron. And pearls.


“Thank you, darling”

For the ’50s housewife/chef, your cooking was often so appreciated, you were given a golden crown — because you were just that wonderful.



Cleaning up is half the fun

As if the food wasn’t impressive enough, well, the dishwasher was truly something worth sharing with guests.



Your husband even knew that the fancy counter-height dishwasher got you in the mood.



Fun with your kitchen

Appliances aside, decorating your beloved lair with little flourishes was one of the greatest joys of kitchen ownership.




Extra fun times

When you were down, there was nothing quite so uplifting as reorganizing the whole room. Since it was your lair, you could even use the oven and the floor to store items. When you have everything positioned just so, relax with a nice crossword puzzle!



“Well, Betty – you would not believe…”

Every now and then, your adoration went so deep, you completely ignored what the kids were doing in lieu of describing your homemaking happiness to the person unfortunate enough to be on the other end of the telephone.



And when things get really, really incredible? You cook some bacon, take off one of your penny loafers, then gaze gratefully toward the heavens as you call your husband to thank him for working that 9-to-5 job so you can have the kind of gift that keeps on giving: A fabulous fifties kitchen.


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Filed under: 1950s, Culture & lifestyle, Entertainment, Vintage advertisements

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