Vintage payphones & phone booths: The most popular in the world (1958)
By James H Winchester, Central Press Association – The Courier-News (Bridgewater, New Jersey) December 23, 1958
New York — At the east end of New York City’s Grand Central terminal’s upper-level rotunda, between a newsreel theater and a toyshop, stand three rows of coin-operated telephones.
Each booth is numbered. At the open end of the south row is Booth No. 17. It is the busiest pay phone in the United States, which almost automatically makes it the most used booth in the world.
“For years,” says a telephone company spokesman, “the legend has existed that the busiest phone in town was one located in a Times Square drugstore.
“OUR ENGINEERS have established that pay booths in Grand Central terminal are used more often than any other group in the city. Of the Grand Central locations, Booth No. 17 is the busiest of the lot. It’s just never empty.
“A careful check shows that more than 250 persons use this booth every day. That works out to one call nearly every five minutes, around the clock.”
Coin-operated telephones and telephone booths have been an integral part of the American scene since the first one — a cumbersome affair called an “automatic pay station,” complete with slots for nickels, dimes, quarters, half-dollars and “cartwheel” silver dollars — was installed in New York City’s Barclay street ferry- house in 1890.
Today, in New York City alone some 3,500,000 calls are placed daily through 60,000 coin-operated public telephones.
ALTHOUGH they don’t encourage it, telephone companies, if pressed, will install a booth right in your own apartment. In New York City, there are 30 or 40 such individual installations.
Phone companies, always on the alert for new locations, have even installed booths aboard several of the larger transatlantic liners. When the ships dock, lines are run ashore and hooked to permanent connections on the pier.
Petty racketeers who use slugs or plug up the slots of pay phones with paper napkins to prevent coins from falling back into the return slot are a nuisance, more than a problem, say telephone company detectives, the ratio of loss in New York City being less than one-fifth of one percent of total revenues.
TWO OF the nation’s most notorious gang-style murders, however, were committed in telephone booths: The Vincent (Mad Dog) Coll shooting a number of years ago and the more recent Luyre slaying in New York City’s crowded garment-manufacturing district.
Collectors, making their round to pick up coin boxes, have on occasion found bodies of corpses, persons who died of natural causes, in booths. Incidentally, these collectors never see the color of the nickels, dimes and quarters.
The money drops into a burglar-proof, steel box, which is sealed. This box is removed and a new one inserted. The sealed box is then taken to a district office before being opened.
ALTHOUGH gold coins have been illegal for a long time, phone companies still get hundreds of frantic calls a year from men or women who have dropped gold pieces in the phone slots by mistake. $5 gold piece is the size of a nickel; a $242 gold piece is the size of a dime.
Upon receipt of such calls, the companies usually trot a man right over to retrieve the coin. “It’s good public relations,” they say. “We give them back their gold piece and we’ve made a friend for life.”
THE PHONE people, though, take a less benevolent attitude toward those who use their booths for offices. They don’t mind a man who has his office in his hat making all the calls he wants out of any of their booths. His dime is as good as that of the next man.
However, they draw the line when someone prints up cards with a phone booth number on it and starts receiving all his incoming calls free of charge.
A classic example along this line concerned a lawyer, a real hustler, who worked out of New York City’s Penn Station. He kept a portable typewriter and all his files in three dime lockers situated next to a bank of pay phones. His business card listed three telephone booth numbers. “He was a real operator,” says a phone company investigator. “We almost hated to put him out of business.”
Today’s deluxe telephone booths, equipped with armed swivel chairs, writing shelves, pads and pencils, automatic electric fans and electric lights, are a far cry from the first early attempts to make a successful coin-telephone.
An “automatic pay station” was the goal of inventors almost from the day Alexander Graham Bell took out his first patent.
MOST OF THESE early attempts to provide public pay stations made the telephone or some part of it inaccessible to use until unlocked by deposit of a coin. For example, the coin unlocked the crank with which the user signaled the operator; or it unlocked a sliding door in front of the mouthpiece, or the entire telephone was enclosed in a box.
One inventor reversed the usual order: The telephone was located in a booth having a door which locked behind the user when he stepped inside. After he had made his call, he could escape only by depositing a coin in the door lock!
Just a dime for a call (1978)
Actress Susan Dey with mall payphones (1970)
The Partridge Family actress and another model in an ad for Jonathan Logan, vintage fashion designer
Outdoor phones are found in the likeliest places (1963)
And that, in a nutshell, is why people like outdoor public telephones. They’re convenient. They’re available — when and where foiks need them.
Because they’re located where the people are, they attract nickels, dimes and quarters that can add up to a sizeable sum in the course of a year.
When the outdoor phones are on municipal property, this means extra dividends for the city treasury without a single cent of extra taxes. It isn’t often that a public service can be a profit-making project as well for the community, is it?
It’s worth investigating. Call your local Bell Telephone Business Office. Ask for a Communications Consultant. He will survey your municipality and design a public telephone plan to meet the city’s specific needs.
This was the first telephone booth… (1961)
…but today’s serve you better by far, wherever you are!
It was “invented” in 1877. Alexander Graham Bell and Thomas A Watson had to shout into the primitive telephone on intercity tests. This annoyed their Boston landlady.
Then Watson had an idea. One night he rolled some blankets into a loose tunnel, and crawled in with his telephone. It was dark, it was hot, but it worked. While Watson bellowed, the landlady slept serenely!
The Airlight Booth (1961)
Watson’s woolly cave has grown into this modern glass-and-aluminum booth, used indoors or out. At night, it’s a reassuring lighthouse along city streets and major highways. When you see it, you know that service and protection are at hand.
The walk-up phone: Payphone (1961)
As busy Americans make more and more calls, the Bell System makes service even more convenient. This newest public phone, called the Walk-Up, saves time and steps for everybody. You’ll find it as convenient as the corner mailbox.
The drive-up phone: Phone from car (1961)
Like the drive-in movies and drive-in bank, the Drive-Up Phone is a natural for a nation on wheels. Forget something? Late for a date? Need room reservations miles ahead? Just pull off the road and call — as you would on your own phone.
Vintage roadside phone booths: Like a lighthouse on the highway (1959)
A thoughtful husband, hurrying home, phones to reassure his wife.
A young family calls ahead to make reservations for the night.
A vacationing couple enjoys a telephone visit with old friends off their route.
A sputtering car coasts to a stop and two grateful women phone for road service.
Lighted outdoor telephone booths are multiplying along America’s highways. They and half a million other public telephones — in stores, stations, hotels, motels, airports and other places — make telephone service more useful and convenient day or night.
Public telephones get things done wherever you are. They save you time and trouble. Use them like your own phone — to visit a friend, check an address, thank a hostess — to make reports, appointments, sales. There’s always a public phone handy to help you.
Vintage payphone and fashion (1959)
Pay phones & long distance calls (1955)
Payphone repair from 1954
Home… on a 3-minute pass (1951)
… and the things we make help get them there
Whether making home seem closer, or speeding production, or coordinating defense — what a vast network of Bell telephone equipment it takes to bring people together 145 million times a day! As manifacturing unit of the Bell System, Western Electric makes the good, dependable equipment that does the job.