Introducing Encore Beer, from Schlitz (1971)

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Introducing Encore Beer

Life is really only a series of experiences, all strung together. The bad ones you forget. The good ones you remember, and look forward to again.

We created Encore to be one of those things worth doing again. Sure, it’s only a beer. But a very special one. Encore has a brewed-in lightness, a rich beer flavor you could never find in any beer. Until now. And it took 121 years of Schlitz know-how to make it that way.

Encore. Something you’ll remember. And look forward to again.

Encore. Something you want to do again.


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