Fisher-Price Toys don’t need batteries (1971)

The run the old-fashioned way. On child power. The strength of young imaginations. The endless energy of small bodies. The push and pull of a child’s curiosity on the way to learning something new. Because Fisher-Price believes there’s too much push-button entertainment today. And once you’ve pressed a button, what else is there to do, Mommy?

Even our new Music Box Record Player is a toy of involvement. Not only doesn’t it need batteries (it winds up), it doesn’t even need a Mommy to supervise. Our Play Family Toys, including a brand new Schoolhouse, give children the chance to run things their own way, on their own steam.

That’s another great thing about child power. When it’s exhausted, it goes to bed for the night. And wakes up — recharged.

Fisher-Price Toys don't need batteries


Fisher-Price launches the Play Family Houseboat (1972)

(And goes completely overboard!)

Retractable springy diving board. 2 deck lounges. Tilt-up sun deck becomes carrying handle. Ashore, becomes a wheeled pulltoy. Table, 2 chairs and barbecue grill. Speedboat secure to davit or ties to stern.

5 Play Family passengers. 2 life preservers. All parts floatable and waterproof. When pulled on land, captain looks port and starboard, helm wheel turns, makes putt-putt sound.

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Fisher-Price introduces The Play Family Sesame Street (1975)

Here comes that friendly and funny Sesame Street gang from television, transformed into Play Family people [Little People] so your children can make up their own giddy happenings.

There’s Bert and Ernie with their own apartment. Mr Hooper with his soda fountain and newsstand. Oscar the Grouch in his garbage can. Big Bird has his own big nest. And of course, Susan and Gordon and the Cookie Monster. There’s even a chalkboard on the back of the alley wall when it’s alphabet time. And all the other play pieces you see here.

Then when it’s pick-up-your-toys time, everything stows inside the brownstones, which lock shut for the night. Until the next time the sun shines on Sesame Street.


Fisher-Price introduces the Play Family Lift & Load Depot  (1977)

It’s the beginning of an exciting new kind of Play Family toy. Because we know that a preschooler’s happiest occupation is putting things into things, moving them, dumping them and loading them all over again.

That’s the job of our new Left & Load Depot. There’s a crank-operated conveyor and a crane on a track to shuttle crates and oil drums up and down, and back and forth. From warehouse to loading station to trucks. There’s a dump truck, scoop loader and forklift, each with a driver. And lots of cargo to move.

Start the wheels rolling at the Play Family Lift & Load Depot and they’ll be playing overtime.


Fisher-Price play sets make a big, big world just the right size (1980)

That’s why all our Play Family [Little People] play sets are populated with simple little figures that fit in furniture and cars and trucks. And our new Woodseys are soft, furry animal people right out of their own little storybook world.

See the latest Click Americana books in our shop!

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Filed under: 1970s, 1980s, Featured, For children, School & education, Vintage advertisements

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