Look back at the supercharged ’57 Studebakers

1950s, Classic cars & old trucks, Vintage advertisements

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’57 Studebakers: Studebaker-Packard introduces the new age of functional elegance!

PACKARD CLIPPER, Supercharged for ’57

Functional and elegant — here’s where the best of two automotive worlds meet — the best of the fun-to-be-driving feeling you get from nimble cars with their dashing performance and easy handling…the best of the luxury, comfort, elegance you find in the finest of fine cars.

This is the new Packard Clipper — with a built-in supercharger — and it’s considerately priced. See and drive it, at your Studebaker-Packard Dealer’s now!

ALSO SEE De Soto Torsion-Aire Ride smooths the roughest roads (1957)

ALSO SEE Classic '59 station wagons from Ford, Plymouth, Studebaker & Rambler

Announcing STUDEBAKER ’57

Your Studebaker Dealer cordially invites you to see the car that emphasizes quality in automotive manufacture. See for the first time Supercharged Power, Twin Traction, Slipstream Styling, Luxury-Level Ride, and many other really exclusive Studebaker features.

Here, in the low price field, is the car designed for you who appreciate fine Craftsmanship, the kind that has kept Studebaker first in quality for more than 100 years. To remain first in quality, we pledge to you for 1957:

Craftsmanship in a car more solidly built.

Performance in a car more thoroughly tested.

Dependability in a car more completely inspected.

Satisfaction in a car you’ll enjoy longer.

STUDEBAKER-PACKARD CORPORATION – Where pride of workmanship still comes first!

They toil not… nor do they spin!

Studebaker is supercharged! New reserve power makes light of steepest hills. Studebaker has Twin Traction! Gets through when other cars spin wheels in vain.

Only Studebaker in all America offers the power-plus economy of a built-in supercharger. It’s standard on the Studebaker Golden Hawk.

And to match this power, Studebaker now offers the last word in driving control: Twin Traction lets either rear wheel take the traction to pull you out of mud, snow and slippery places, and to keep you safer on the road.

These are only two of many important advances in Studebaker ‘57. Why not see them all! Visit your Studebaker Dealer today and discover Craftsmanship makes the big difference!

Studebaker-Packard Corporation — Where pride of Workmanship comes first!

Studebaker ’57: Supercharged new Luxury-Level Ride

This year, craftsmanship makes the big difference in the low-price field!

The only car in America to offer Supercharged Power, Twin Traction, new Luxury-Level Ride

This year Studebaker engineers bring you a car so superb in its craftsmanship that nothing else in the low price field can touch it — and here’s proof…

… A unique suspension system that combines benefits of both torsion bars and coil springs to bring you a new Luxury-Level Ride — the smoothest you’ve ever known.

… The miracle of Twin Traction, available on all V8’s, giving you new freedom from getting stuck in mud or snow, wonderful new safety on icy roads. Power goes to the rear wheel with the greatest traction to give you a firmer grip. It’s the surer, safer road sense other cars don’t have.

… The biggest choice of power in the field — including a Supercharger… plus the best all-time economy record of any American car.

Yes, in looks, performance, quality, never has Studebaker stood so far above the rest of the low price field. See for yourself… see and try craftsmanship with a flair — at your Studebaker Dealer’s today!

New Broadmoor 4-door station wagon
New President Classic Sedan
New Champion 2-door Sedan
New Supercharged Golden Hawk

Whets you buy Studebaker you buy —

CRAFTSMANSHIP in a car more solidly built.

PERFORMANCE in a car more thoroughly tested.

DEPENDABILITY in a car more completely inspected.

SATISFACTION in a car you’ll enjoy longer.

Studebaker-Packard

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