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Take care to be pretty at seashore and pool

By Betty Clarke, Beauty Editor

It is a very peculiar thing, indeed, that women who can be so ladylike in restaurants, theaters and other public places toss propriety to the winds when they hit the beach.

life-jun-21-1948-swimsuitPerhaps the sea breezes or the sailboats on the lake give them that salty feeling. Most of them act as if they were in some private little corner of the world tagged “no trespassing.”

Some who wouldn’t dream of crossing their legs at a tea in their own home will sprawl on the sand in complete abandon when they are on a public beach.

Swimsuits this year

This year’s crop of bathing suits demands the utmost decorum on the part of the wearer. If you must coat yourself with grease from forehead to toes, please don’t stretch out like a starfish. You can acquire a beautiful tan with a good suntan lotion. Just recline casually on the beach instead of trying to practice the antics of a contortionist.

Simplicity lends charm to beach playgirls. Wear a simple hairdo, a smart dignified bathing suit which still can be eye-catching, a light makeup and you can be the belle of the beach. Skip the top-knot of curls, the dangling earrings, the armful of bracelets, the too-ornate sunglasses, the huge fringed beach hat — unless you are the type.

Frou-frou bathing suits are for the very young. The matron who dons one looks nothing short of ridiculous. Young girls with attractive figures can wear the strapless and midriff suits with perfect ease.

If you are fat, stocky and short, stick to the long full-skirted suit which coves the thighs and the bulging diaphragm. Mother and daughter suits are cute, but not for fat mammas.

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Also see: The newest bathing suits (1955)

Mind your feet

If your feet are in bad shape, do not expose them unnecessarily. Corns and callouses are not a pretty sight and if you neglected to rid yourself of these ugly things. wear beach shoes, except when you are taking a dip.

This is a sandal season, and you may be tempted to wear some of the bright, beautiful sandals now so popular. Leave them alone. however, unless your feet are pretty and unblemished. Sandal wearers will have to keep their feet pretty and smooth with creams or oil. Gay nail polishes will help their toes to twinkle.

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About this story

Source publication: Valley Morning Star (Harlingen, Texas)

Source publication date: June 27, 1958

Notes: Images from ads in Life magazine from May/June/July 1948

Filed under: 1940s, Beauty & fashion, For women

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