These ads from the 1950s didn’t pull any punches. The message was clear: “Ladies — if you don’t douche, you will smell bad, and your husband won’t love you anymore.”
One mother counsels her daughter, a newlywed, “You know, a wife can often lose her husband’s love because of one neglect,” she says. “Most men can’t forgive carelessness — or ignorance — about feminine hygiene.”
The answer to a wife’s prayers? Lysol. Yes, the same stuff we use to wash floors and clean toilets.
A very likely theory has been put forward that what the folks at Lehn & Fink, Lysol’s parent company, were actually being subtle in their marketing… because what they were really selling was less a deodorant, and more of a birth control method. (To further that suggestion, in the ads below, “serum” is very likely a code word for “semen.”)
As a contraceptive, both douching and Lysol were unreliable methods. On the bright side, the fact that it didn’t work very well might be part of the reason you and I are here today.
“What’s happened to our marriage?”
Vintage Lysol ad: “I’ll never go back to him… never!”
Vintage Lysol ad: His many neglects were due to her ONE NEGLECT*
He never remembers anniversaries… Why?
He never pays her compliments… Why?
He praises other women… Why?
He’s often “kept downtown”… Why?
This one neglect may be the real cause of many divorces. Use Lysol for feminine hygiene.
A test for “model wives”
Beware of the one neglect* that sometimes kills romance!
She was a “Perfect Wife” … except for ONE NEGLECT*
She was lovely… always took care to look smart and fresh.
… efficient. Her house was always neat, clean, well-run.
… economical. She knew how to make a budget behave.
6 — Stability . . . “Lysol” keeps its full strength no matter how long it is kept, how often it is uncorked.
Also, try Lysol Hygienic Soap for bath, hands and complexion. It’s cleansing, deodorant.
Lost: one husband’s heart
Found: A second honeymoon
Vintage Lysol ad: An experienced woman could have told her!
Neglect of intimate cleanliness may rob the loveliest woman of her charm… Use Lysol for feminine hygiene
One lesson life teaches a woman is the need for complete intimate daintiness.
A man wants to think of the woman whose love and companionship he seeks as his dream of feminine loveliness fresh and exquisite at all times. But, without realizing it, there are times when even perfumes, baths and beauty aids may fail to make you attractive — if you neglect the practice of feminine hygiene. Many experienced family doctors know that this neglect has wrecked the happiness of countless marriages.
Don’t risk offending in this most personal way. Be sure of complete exquisiteness. Follow the Lysol method of efficient feminine hygiene.
Ask your own doctor about Lysol disinfectant. He will tell you Lysol has been used in many hospitals and clinics for years as an effective antiseptic douche. Directions for use are on each bottle.
Lysol for the ladies
Vinegar can’t do what “Lysol” can!
Vinegar is tart. Sour. Every housewife knows that.
How can it help you stay nice and sweet inside when you use it in your douche?
Use “Lysol” instead. “Lysol” is just right for douching.
“Lysol” stops odor. It kills the very germs that cause the odor — kills them on contact.
Yet “Lysol” brand disinfectant is mild. Can’t hurt you. Use it regularly — you’ll know you can’t offend!
Send for free booklet on how to douche as recommended by doctors. (Mailed in a plain envelope.) Write to “Lysol,” Bloomfield, NJ, Dept FC 2-58