America’s obsession with clean, white & bright gives bleach a boost (1955)

Clorox makes linens more than white… it makes them sanitary, too!

Whiter! Even a child can see that… and Clorox also protects health!

Yes, you’ll notice your white linens are whiter and color-fast linens brighter when you launder them with Clorox… for Clorox removes dinginess, stains, even scorch and mildew. Clorox also disinfects… gives your family greater health protection. No other home laundering product equals Clorox in germ-killing efficiency.

And your linens are so fresh when they're Clorox-clean

And your linens are so fresh when they’re Clorox-clean… for Clorox deodorizes! Clorox is extra gentle, too. Made by an exclusive, patented formula, it is free from caustic… safe for your finest linens. And safe, too, for your washer and dryer because Clorox, a liquid, contains no gritty particles to damage fabrics or machines.

Make your bathroom brighter and cleaner with Clorox! Yes, bathroom surfaces gleam brighter when you use Clorox during routine cleaning… dull film and ugly stains vanish! At the same time, all without scrubbing, Clorox deodorizes and disinfects. Hundreds of public health departments recommend the Clorox type of disinfection. See label for many other uses and directions.


Everyone admires Clorox-clean clothes… they’re really cleaner!

You get all these benefits in a Clorox-clean wash

You get all these benefits in a Clorox-clean wash!

1. Snowy-white linens… Clorox removes gray and yellow dinginess.

2. Bright fast colors… Clorox removes dulling film.

3. Lovely-looking linens… Clorox removes ugly stains, even scorch and mildew.

4. Fresh, clean-smelling linens… Clorox deodorizes.

5. Sanitary linens… Clorox is the most efficient germ-killer of its kind.

When it’s Clorox-clean… it’s safer for family health!


Clorox makes linens more than white… it makes them sanitary, too!

Clorox is the most efficient germ-killer of its kind.

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