Who is Suzy Homemaker? See the vintage toy sets that started it all

Note: This article may feature affiliate links to Amazon or other companies, and purchases made via these links may earn us a small commission at no additional cost to you. Find out more here.

Who is Suzy Homemaker See the original vintage toys
“Suzy Homemaker” was the name of a vintage line of toys that were all related to keeping house — cooking, cleaning, baby care. The big selling point was that these toys worked (to a degree), meaning that the burners heated up and the washer agitated.

The toys were initially marketed entirely to girls ages 4-12, and encouraged kids to clean and cook… just like mom! (One of their ads, shown below, even plays up the homemaker line as being the counter-counterculture ideal, contrasting her to a hippie: “She gets more fun about being a cook than a kook.”)

Despite the toys being incredibly popular, all of this led to the term “Suzy Homemaker” eventually being used disparagingly — meaning a woman who was very domestic, traditional or old-fashioned, and certainly not interested in that whole women’s lib thing.

The vintage classic toys: Who is Suzy Homemaker? (1966)

She’s every little girl who wants to be just like her mother. That’s why all the Suzy Homemaker appliances look and work just like yours. They’re big and beautiful — and work like real.

The Suzy Homemaker Oven bakes cakes big enough to serve six! Top burners really heat. And it’s completely safe! Oven door automatically locks when in use, and won’t open until oven cools. The exclusive new Topper Safety Plug protects against electrical shock.

The same kind of quality and care that goes into the Suzy Homemaker Oven is in all the Suzy Homemaker appliances. The Washer-Dryer really washes clothes with agitator action, jet spray and even spins dry!

The Vacuum Cleaner actually vacuums up dirt, comes complete with attachments. The Iron (with ironing board) has a jet spray sprinkler and it really heats! Completely safe with a red warning light and safety plug.

Never before could your little girl learn homemaking skills with appliances so big, so safe, so real! Every little girl wants Suzy Homemaker Appliances!

Who is Suzy Homemaker Vintage kitchen toy sets from 1966


Suzy Homemaker is a square!

She doesn’t wear love beads. She wears shoes. She even washes regularly. She gets more fun about being a cook than a kook.

She’d rather broil a hamburger or hot dogs on her Suzy Homemaker Super Grill or even cook a steak dinner for the family… Yes, your Suzy Homemaker is a square. And aren’t you glad.

With her Suzy Homemaker High-Speed Mixer she can whip up a chocolate cake batter in minutes. And bake it right in her Suzy Homemaker Safety Oven. Out comes a delicious cake big enough for the entire family to enjoy… especially Dad, who’s square enough to ask for seconds. Then she tops it all off with ice cream malteds made on her 3-Speed Blender.

And she’s right at your side to help when you clean house…and with the Suzy Homemaker Vacuum Cleaner and all its accessories, the Super Sweeper, Washer-Dryer, Iron and Ironing Board, and Dishwasher-Sink, she can be a big help.

ALSO SEE  The Sunshine Family dolls & vintage playsets from the '70s

Suzy Homemaker is a square - Vintage toys from the sixties


Toys from 1970: Little Girls Choose Suzy Homemaker First

Elk Grove Herald (Elk Grove Village, Illinois) November 30, 1970

When a little girl hears the name “Suzy Homemaker” she knows what to expect! It could be a dishwasher, ice cream maker, a mixer or a vanity table, but it’s not just a toy. It’s a working appliance or a usable piece of furniture.

Vintage Suzy Homemaker toys in the Wards catalog

That’s why Suzy Homemaker things are famous. And the fabulous new-for-1970 additions to the line are no exception to this rule. They include the juicer, travel mirror, sink, and corn popper.

Is there any child in the world who doesn’t love popcorn? With the new Suzy Homemaker Corn Popper, not only does the fresh, delicious corn get popped to perfection, but there’s an automatic dispenser to make serving easy.

You plug it in (with the exclusive Topper safety plug that’s shock-proof, UL-approved), pop the popcorn into a center well, and listen to the lovely sound of popping corn. Once the corn is popped, you lift the well out of the machine and the popcorn empties into an automatic dispenser. A flap opening allows the child to take as little or as much of the popcorn as she wishes.

ALSO SEE  Old-fashioned popcorn balls: 14 delicious classic recipes, plus expert popping tips

Vintage Suzy Homemaker and Easy Bake Oven toys

Then there’s the new Suzy Homemaker Fruit Juicer. All a girl has to do is take an orange (or any squeezable, juicy fruit), slice it, insert it in the juicer, and pull the lever.

The juice pours out of a spout that’s high enough to allow an 8-ounce glass to be put under it. There’s even a strainer in it to catch pits. The juicer, like all Suzy Homemaker designs, is created to be absolutely safe.

Suzy Homemaker Regency Beauty Vanity vintage toy

Not everything in the Suzy Homemaker line has to do with the kitchen. A girl should not only be a pretty good cook, but she should be pretty, So Topper has come up with the Travel Mirror. This mirror is framed by four light bulbs — the better to see you with, my dear. Its power comes from batteries.

And it comes in a beautiful antique white carrying case that looks like real luggage, and it’s big enough to take pajamas and a toothbrush, too. Even if she doesn’t travel, a young lady deserves to have this lighted mirror on her bedroom bureau.

ALSO SEE  Barbie and beyond: Vintage Barbie & Ken dolls, friends, dollhouses, accessories and fashions from the '60s, '70s & '80s

A busy little mother’s work is never done without modern toys like these that really work

Vintage Suzy Homemaker toys in the Penneys catalog


The Suzy Homemaker doll from 1976

15″ tall Suzy is cunningly dressed in a Colonial style dress, complete with white apron! Soft blonde hair and bluish eyes complete her appeal to children of all ages.

Suzy Homemaker doll from 1976

ALSO SEE  Baby First Step, Betsy Wetsy, Swingy, Dancerina, Cheerful Tearful & other vintage dolls from the '60s

Suzy’s  sweet dollhouse from 1976

All-inclusive corrugated unit with 4 basic rooms. Nursery and master bedroom are upstairs; kitchen and living room downstairs.

Fully-furnished in Colonial decor pieces. All pieces designed to accommodate the Suzy Homemaker Doll. When assembled, dollhouse measures 52″ high x 45″ wide x 17″ deep.

Suzy Homemaker doll house from 1976

ALSO SEE  The spacious Fisher Price Doll House (1979)

Suzy Homemaker coloring book

Vintage Suzy Homemaker coloring book


Suzy Homemaker toys: Super Grill, New Mixer, Carpet Sweeper, Medium Oven

Suzy Homemaker ad from 1968


Suzy Homemaker: As seen on TV (1967)

Blender, oven, vacuum, dishwasher, vanity

Suzy Homemaker ads from 1967 (2)

ALSO SEE  Wonder horses! See vintage ride-on spring horse toys from the '50s to the '80s

If you enjoyed this post, please share it! And be sure to subscribe to our weekly newsletter, follow us on Facebook or Pinterest, or check out the cool stuff in our shop. Thanks for visiting!

More stories you might like

Check out our books!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Because the fun never ends:

Join the fun

Don’t miss out on the latest and greatest vintage stuff!

Sign up for our free weekly newsletter here.