Flooring from the fifties: New ideas in linoleum floors (1954)
This spring, the whole house has found a fresh and functional fashion in hard surface floors.
Easy upkeep materials from the kitchen and the nursery, like linoleum, vinyl and cork, have appeared in sophisticated new colorings and patterns that make handsome floors for modem or traditional settings.
Many of these come in square tile shapes, making them easy to install yourself, although yard goods and complex tile arrangements are still best left to professionals.
The creative possibilities of tile designs are unlimited, and can be adapted to elegant or informal tastes.
Bold stripes, oversize checkerboard squares, or random arrangements can be used to give small rooms an open look, set apart the dining area from the living space, or concentrate decorative interest.
Since each kind of flooring material is designed to perform certain jobs well, a wise selection depends as much upon the location of the floor to be covered and the kind of wear it will receive as upon decorative appeal or price.
The latest linoleums provide a restful backdrop of quiet pattern that suits every kind of room. Texture, this year‘s fashion keynote, appears in a new linoleum that combines a warm, three-dimensional look with a smooth, easy-care surface.
A practical feature is a pattern that goes all the way through to the backing, so that heavy traffic spots in kitchens and entrances always match the rest of the floor.
Bright shades, sturdy wear, and maintenance ease, are offered by vinyl, newest comer to the flooring family. A perfect choice for kitchens because it never stains with grease, acids or alkalis, its non-porous soil-shedding surface is a homemaking help anywhere.
Vinyl tiles can be found in dignified marbles, interesting rope-twist and crystal designs. New beige and brown colorings, often accented with white or pumpkin, make these a good starting point for fashionable wood-toned room schemes. – Arizona Daily Star (Tucson, Arizona) – April 11, 1954
Flooring from the fifties: The modern fashion in floors (1955)
They must have realized that in this photo, the floor is not likely to be what most draws the viewer’s attention. First, there’s that enormous fireplace/oven area, which is connected to one of the world’s tiniest kitchens. (And we can’t forget a little nod to the retro fan hood over the stove portion.)
Here’s the pitch on this one. “One of the most delightful things about most new homes today is their look of spaciousness. Eliminating partitions, letting rooms flow into each other, using one big expanse of color on the floor — all help make houses look much larger than they actually are. In this trend toward open planning, more and more people are choosing floors of Armstrong’s Linoleum.”
“New vinyl plastic-coated floor and wall coverings. If you’ve dreamed of a kitchen — or bath or nursery — that will stay gay, sparkling, and fresh as the day it was finished, then cover your floors with Sandran, your walls with Sandura-Wall from Montgomery Ward.”