All-day roast, all-night cereal, Mom’s-gone-shopping casserole

S – L – O – W electric stoneware cooker

There’s no other cooker anywhere like the one and only Crock-pot. A low-watt heating element encircles fine stoneware… cooks all day while the cook’s away for about 3 cents. Just put in the food, put on the lid and forget the clock. Hours later, your meal is perfectly cooked without timing, stirring or tending.

• 3-1/2 quart Crock-Pot Cooker/Server with detachable cord. Flame, Avocado or Wood Tone.
• 2 quart crock pot — Flame or Avocado.
• 4-1/2 quart deluxe Crock-Pot Cooker/Server with detachable cord. Flame, Avocado, Harvest. (People buy this new size faster than we can make them now. If not available in your store, be patient.)

Give someone a genuine “original”

There’s only one original Crock-Pot. And only Rival makes it — the one with the crazy name and the warm heart of stone. A very low-watt element encircles fine stoneware, surrounds food with a blanket of heat. Cooks all day while the cook’s away — for only 3 cents.

Start your meal in the morning, come home to a delicious dinner at night. No stirring or timing, no sticking. Ideal for busy, busy people.

A great way to cook less-expensive cuts of meat. You’ll turn out tender, juicy roasts, chicken, ham. Vegetables retain texture, fresh natural color, and good nutrition. Stews, soups, seafood, fruits, cake, pudding and favorite casseroles have unbelievable flavor.