Once doctors started promoting running for its cardiac fitness and weight loss benefits, the trend exploded. Within just a few years a fitness fad was born (one which has never died!).
These articles from 1968, along with retro 70s & 80s fitness fashion ads, showcase the early fascination people had about the very notion of running for exercise — as well as what they were wearing when they did it.
The 70s jogging trend: “Everybody’s doing it”
By Milton Richman – The Sheboygan Press (Wisconsin) April 27, 1968
Everybody’s doing it. Swingers, congressmen, housewives, businessmen, engaged couples, secretaries and kids. They’re all out there jogging.
They’re not particular where they do it, either. They’re jogging around the block, around the house, and around the park. And from the latest reports, they’re doing their daily jogging all around the country.
Hayes Jones, the U.S. Olympic champ in the 110-meter hurdles and now commissioner of recreation for the City of New York, has a brief message for all joggers everywhere.
“Keep on jogging,” says Hayes Jones, who does it three times a week himself. “It’s good for you, and there’s nothing else like it.”
Each morning by dawn’s early light, dozens of persons jog around Central Park here. They come in all shapes and sizes, and their occupations are equally diverse.
Most of the joggers are males, but there are a number of female joggers also. The jogging goes on all day until sundown.
“We have set up special jogging courses in all five boroughs of the city and according to the information given me, more than 1,000 persons are using the courses,” says the 29-year-old Jones, who jogs in his Olympic sweatshirt in the morning before he goes to work.
“Of course, running around Central Park is really nothing new,” Jones points out. “Some people have been doing it for years. But this jogging business really took off a few months ago when an article appeared in Reader’s Digest.”
The article came from a book written by Maj. Kenneth Cooper, a physician with the US Air Force. The book is entitled “Aerobics,” and deals with a theory Cooper tested on servicemen. He discovered that the most beneficial exercises are running, swimming, cycling and running in place.
Cooper’s findings caught on so dramatically that we’ve now become a nation of joggers. “I think it’s one of the greatest things that ever happened,” says Hayes Jones.
“Jogging gets the blood circulation, tones up your whole system, increases your chances for longevity, and is inexpensive. You certainly can’t beat the price. It doesn’t cost a nickel.”
Many of the joggers are only bent on losing weight, and do their jogging in place within the privacy of their own homes.
But there are plenty of people suddenly running outdoors. I button-holed one the other day to hear what he had to say on the subject.
His name was Lennie Blum, he said he was 39, the father of three boys, lived in Fairlawn, N.J., and managed a local office for an auto rental agency.
“Everybody looks at you like you’re nuts when you run, but I don’t care,” he said. “I started jogging eight weeks ago, and I’ve lost eight pounds already. At first, my wife, Carol, laughed at me. Now she’s going to start and get some of her girlfriends to run with her.”
Lennie Blum began by jogging five minutes a day and now is up to 15 minutes. He claims he never felt better in his life.
The last time he ever ran previously was 25 years ago, and if you ask him why he jogs now, he merely laughs and says, “I wanna live to be 80.”
‘Jogging’ is the latest film fad
The Petaluma Argus-Courier (California) July 13, 1968
Tourists seeking a peek at movie stars would do well to scan the streets of Beverly Hills and Bel Air these early mornings, They might find their favorites jogging along.
Jogging is the latest fad to strike the movie colony, though it is somewhat more than a fad. Most actors are profoundly interested in self-preservation, since their careers depend on fitness; hence the interest in jogging.
Charlton Heston is one of the most strenuous of Hollywood joggers, Every day he runs two miles along the roads near his hilltop home-half uphill, half downhill.
Ex-acrobat Burt Lancaster is in such good trim at 54 that he could appear without embarrassment throughout “The Swimmer” clad only in bathing trunks.
He has long maintained a physical regimen, which included post-dawn jogs around the UCLA track near his Bel Air home.
Gane Barry is a Beverly Hills jogger, and can be seen daily on Rodeo Drive. Robert Conrad of “Wild Wild West” trots around the hills of Encino.
Robert Wagner is a standing-still jogger. Every day in his “It Takes a Thief” dressing room, he runs in place for 2,000 counts.
Some of the ladies are getting into the act, too. Emmy-winner Barbara Anderson jogs in the Hollywood hills every morning before reporting to “Ironside.” Cheryl Miller of “Daktari” runs around a few blocks every day.