The cars were hugely popular, and became even more well-known thanks to an orange 1969 Dodge Charger — the General Lee — appearing in the television series The Dukes of Hazzard.
The ’66 Charger… new leader of the Dodge Rebellion
Today, the star of the Auto Show becomes your fabulous road car.
Last year, you’d have paid a king’s ransom for a car that looked like this. Last year you’d have paid extra for the things Charger’s got. V8, tach, racing-style steering wheel, bucket seats all around.
And last year you couldn’t get Charger’s kind of full-sized fastback action no matter what you paid.
But that was last year. This is the one car that made it from the drawing board to your driveway with all the excitement left in — all the go, room, all the new features and extras that usually get lost in the shuffle.
So there you are. Our big secret is out. Charger. By Dodge. Proof that a sports car can be luxurious. And good-looking. And comfortable. Charger. It had to happen.
This is Dodge Charger (1966)
Charger, the dream car that’s no dream. It’s here. Right now. At your Dodge dealer’s.
A big, brawny, powerful fastback that’s all primed up and ready to take on the best, Charger-style.
And this is Charger style: retractable headlights that function automatically. Hefty V8 power. Buckets, fore and aft. Dash-mounted tack. Full-length console. Rear seats that convert into a spacious cargo compartment so when the buckets go down, load space goes up.
All standard equipment. With all the class and dash you knew a dream car had to have. If it ever came true. And now it has…
Climb into Charger. Fire up the engine. Head out on the road. In about three blocks you’ll be really hooked.
The 1960s Dodge Chargers: Dodge Fever (1968)
Suddenly a really new car comes your way. With a dash of rare excitement…
1968 DODGE CHARGER. What a great shape to be in. You’ve just about had it with cars in the shape they’re in. Then you see it. The all-new Dodge Charger for 1968.
A fresh, vibrant, exciting car. With everything you’ve been hopefully looking for in an automobile, from disappearing headlights to door pockets that hold your maps when you hit the open road.
And all this beauty, convenience, and willingness to get up and go comes at a surprisingly modest price. A price that includes, by the way, a V8 engine teamed with a slick 3-speed manual transmission.
What else? Plenty. Foam-padded bucket seats up front. All-vinyl trim. A suspension system built to take on and handle almost any driving situation. And more than two dozen safety items ranging from dual master cylinder brakes to an energy-absorbing steering column and wheel, to seat belts, front and rear.
And yet, for all its eagerness and spirit, Dodge Charger for ’68 can be a surprisingly docile car as well. Your wife need not fear it.
Charger will take her down to the corner mailbox as pleasantly as it will take you to a noon business appointment 150 miles away.
But enough of this. The six pictures here, should be worth, they say, 6,000 words.
But one look at the all-new Charger at your Dodge Dealer’s says more than any number of words. So why not go take that look? Today.
We warn you: You won’t be happy till it’s yours. A brand-new 1968 Dodge Charger of your own. That’s the only known cure for Dodge Fever we can think of.
ALSO SEE: 50+ sexist vintage ads so bad, you almost won’t believe they were real
1968 Charger R/T…the only car that looks as good as it goes.
What’s striped for action… built for comfort… and has a lot of dash?
No wonder Charger sales are up more than 250% over last year’s. Where else can you get a shape you can tell a block away, hidden headlights, deep foam buckets in luxurious deep-pleated vinyl, and that great-looking dash with the readable dials?
Not to mention an electric clock that really works, a racing gas cap, and handy door pockets for maps and things. Plus that combination of agility and comfort that’s hard to match.
The car shown above is an R/T — in our new spring color, Charger Green Metallic. In Dodge lingo, R/T means you get a 440 Magnum V8, special rallye suspension, oversized police-type brakes, and your choice of shift-able three-speed automatic or four-on-the-floor, all at no extra cost.
MORE: Check out the 1960s Dodge Coronet cars
Which, all added up, means just about the greatest piece of machinery on four wheels.
About the bumblebee stripes: Whether or not they go on your R/T is up to you.
Options? Air conditioning, 8-track stereo-tape player, Auto Pilot speed control, rear window defogger — the works. But you’ll still pay less for a car equipped the way you want because more of the things you want are standard equipment.
Satisfied with a 250% sales increase? Good heavens, sir! We haven’t even warmed up yet.
Sweet chariot: Charger R T (with Budd-built parts).
The quick way to catch Dodge Fever — the Charger R/T with many extra touches in its long list of standard features. Bucket seats. Oversized brakes. Red line wide-tread tires. Hideaway headlights. Elbow-room inside, power to go anywhere outside.
And this new Dodge dazzler is another one of 29 leading cars with quality components made by The Budd Company.
MORE: See the classic 1960s Dodge Polara cars
Classic 1969 Dodge Charger
1969 Dodge Charger. How do you improve on the Success Car of the year? Just look.
A 343% sales increase last year, and we’re not through yet. Still five-passengers big, the new Charger is a little more trim, more shapely.
Even a new model: Charger Special Edition, fitted with splashes of leather and wood-grained luxury. New 1969 Charger. The family-sized sports car. A beautiful success. Again.
Charger & the Eternal Triangle (1969)
“You’d think Ralph’s new love would have been curtains for me. I mean, it was all he talked about. Well, I learned to live with it.
“As it turned out, I think his new Charger R/T really brought us closer together. He’s taught me how to shift the 4-speed synchromesh. He lets me pick out stereo tapes. And clean the vinyl buckets.
“It’s not all bad. He even mentioned marriage once.”
Dodge White Hat Special Charger (1969)
Now you can get a super deal on America’s Super Car!
The special low White Hat package price includes: Vinyl roof in black, white, tan or green; Simulated wood-grained steering wheel; Hood-mounted turn signals; Light group; Outside, remote-controlled rearview mirror; Whitewall tires; Deep-dish wheel covers.
How can you resist it? Get Dodge Fever
MORE: The 1960s Dodge Darts were groovy and roomy
’69 Dodge Charger: 440 cubes gift-wrapped
As long as you plan to treat yourself to the 440 Magnum, the extra-heavy-duty suspension, the four-speed with the honest, muscle-bound Hurst shifter, why not have it gift-wrapped?
Charger R/T. The one that goes as tough as it looks. The one that comes equipped the way you want it, and priced so you can have it.
Charger R/T – Dodge/Chrysler
1969 Wailer – Charger R/T
There you sit in silence. Cool. Unruffled. But you’re about to be discovered, George. That gaping split grille. The Charger R/T badge. The Hurst competition plus shifter…
ALSO SEE: The Dukes of Hazzard TV series drove people wild back in the ’70s & ’80s