Introducing the 1974 Buicks
1974 Buick LeSabre
Great styling has always been one of LeSabre’s strongest assets. (In fact, it’s the major reason why people who actually can afford LeSabre often think they can’t — more about that later.)
Well, we took an already impressively styled car and made it even more beautiful for 1974.
This is the new LeSabre Luxus Hardtop Coupe. It has a new full-width grille, new wraparound taillights, and a new squared-off deck treatment.
But outside, the biggest news is that new formal roofline. It gives a car like LeSabre a very special look. Interior trim has also been made more luxurious for 1974.
One thing that’s remained pretty much the same is LeSabre’s impressive list of standard features. It includes a 350-cubic-inch V-8, variable-ratio power steering, power front
disc brakes, and Buick’s smooth Turbo Hydra-matic transmission. Of course, there are many available luxuries you can order, too. Like Automatic Climate Control air conditioning, a 6-way power front seat, power windows, electric door locks, a tilt and telescoping steering column, and many more.
When all is said and done, it’s hard to believe we’re talking about Buick’s lowest-priced full-sized car. But that’s precisely what LeSabre is.
Combine all that styling and standard equipment with LeSabre’s surprisingly reasonable price and traditionally high resale value, and you have what we humbly believe is one of the finest automotive values on the market.
Buick LeSabre for 1974. Wouldn’t you really rather have a Buick?
Our goal was to make it beautiful. And affordable.
1974 Apollo. By Buick. We wanted to give people a small car to move up to.
When we designed and built Apollo, we weren’t designing and building just another small American car.
Our goal was to give America a small car that had weight, performance, and offered personal comforts that some other small cars had been doing without.
Which is why we have two Buick V-8’s available for Apollo. And air conditioning. And a high level of both exterior and interior trim. And power accessories that help make driving easier.
1974 Riviera – Buick’s ultimate personal luxury car
1974 Buick Electra Limited
It goes to extremes only a luxury-car owner can appreciate
This isn’t simply the most luxurious car we build. It’s one of the most luxurious cars anybody builds.
And one foolproof way to know if you’re dealing with a true luxury car is to take a good hard look at the kind of standard equipment it carries.
1974 Buick Century Regal
We’ve opened the doors of the sporty car to a man with a family