Pantene shampoo ads from the ’80s: Don’t hate me because I’m beautiful

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Pantene Don't hate me because I'm beautiful

Iman: Don’t hate me because I’m beautiful

“My hair was so fragile, I used to hate to wash it.”

“It was so dry and brittle, it took forever to get a comb through it. And it broke off so easily! Then I found Pantene.”

Pantene scientists have discovered a unique pro-vitamin B-5 complex that penetrates your hair and makes it strong and healthy. So your hair can face perms and relaxers. Curling irons and hot combs. And still be shiny and manageable.

Pantene shampoos and conditioners can really make a difference in your hair. You’ll see. Every time you wash it.

Iman Pantene ad 1987


Paulina Porizkova for Pantene

Finally — styling products that take my hair as seriously as I do.

Lots of styling products aren’t so hot for your hair. But you don’t want to have to choose between a great style and great hair. And neither do I.

That’s why I use the new stylers from Pantene… Normal and extra-firm hold mousses and hairsprays, and a terrific gel.

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Pantene Paulina 1987


“This was my perm two weeks ago.” (1987)

“My hair was so dull and dry! And my conditioner made it droop. I was almost ready to go back to straight hair. But then I discovered Pantene.”

You see, perms break down the structural bonds inside your hair, and reform them to curl it. Which leaves your hair weak and vulnerable. But Pantene has a provitamin B-5 complex that penetrates to reinforce these bonds. And give your hair inner strength. So it’s strong and shining.

So look for Pantene Shampoo and Conditioner for Permed Hair at fine stores. They’ll keep your curls longer. And shinier.”

Pantene: Formulas for permed, normal, dry and color-treated hair – SERIOUS CARE FOR BEAUTIFUL HAIR

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Pantene Shampoo and Conditioner for Permed Hair 1987


Kelly Le Brock: Don’t hate me because I’m beautiful

My hair used to have a mind of its own

“Then, a few weeks ago I stopped complaining. I started using Pantene. Pantene scientists have discovered a unique provitamin B-5 complex that penetrates your hair to help give it inner strength. So it can stand up to my daily routine and still be silky and supple.

“Shiny and full… healthy-looking. No, it didn’t happen overnight. But it did happen. You‘ll see.”

1987 Pantene shampoo hair Kelly LeBrock


“This is my hair in the morning”

So I have to wash it. And blow it dry. Just like you. How come my hair looks great despite all this? I discovered Pantene.

You see, Pantene scientists have developed a unique provitamin B-5 complex that penetrates your hair to help give it inner strength. So it can stand up to my daily routine and still be silky and supple. Shiny and full… healthy-looking. No, it didn’t happen overnight. But it did happen.

Pantene shampoos and conditioners in five custom formulas: for Extra Body, Normal, Dry, Permed and Colour-Treated Hair. One’s just right for you!

Pantene shampoo beautiful 1987

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