These popular 90s shampoos & conditioners were the must-have haircare products of the decade

Popular 90s and conditioners at Click Americana

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The 1990s were a decade known for unique fashion and music — and it also had some pretty memorable hair care products. Check out some of the 90s shampoos that were popular back then, including several discontinued brands we wish were still around!

From volumizing wonders to moisturizing miracles, these shampoos (and their conditioner counterparts) played a significant role in making hair look fabulous. So get ready to revisit the sometimes iconic 90s shampoo brands that were a part of the haircare routine for millions of women and men, kids and teens.

90s shampoos & conditioners

Jheri Redding professional shampoo (1990)

Jheri Redding professional shampoo (1990)


Vidal Sassoon Ultra Care 3-in-1 shampoo (1990)

New Ultra care salon hair care: Three benefits — one bottle

Shampoo: Ultra Care is a gentle salon shampoo to give you incredible shine. Conditioner: The protein-enriched conditioner gives you softness and superior manageability. Finishing rinse: You even get the final protective benefits of a finishing rinse — to help seal and protect your hair from styling stress. Brilliant!

Vidal Sassoon Ultra Care shampoo and conditioner in one (1990)


Ginza brand shampoo/haircare from Conair (1990)

Ginza shampoo and haircare from Conair (1990)


Bodi 90s haircare system (1990)

Worlds of Curls Products, Inc. the preferred leader in maintenance products for curls and waves introduces an innovative system for managing your luxurious body perms, curls or permanent wave hair styles.

STEP 1: Gentle Cleanser is formulated to cleanse and add body without stripping your hair of natural oils.

STEP 2: Conditioner revitalizes hair by replacing moisture, sheen and luster while leaving your hair with a soft, silky feel and fresh fragrance.

STEP 3: Lite Acticreme nourishes your hair, replenishing the essential moisture lost during regular shampooing and styling. It leaves hair lighter, natural-looking.

STEP 4: Finishing Foam enhances your hair’s moisture balance without stickiness, providing soft, supple curls or waves full of body and bounce.

Bodi 90s haircare system (1990)


Vintage Baby Love conditioning shampoo & hair care (1990)

Vintage Baby Love conditioning shampoo and hair care (1990)


Pantene progressive treatment creme conditioner (1991)

Pantene progressive treatment creme conditioner (1991)


90s All Set hair care products (1991)

90s All Set hair care products (1991)


Vintage Nexxus Rejuv-A-Perm conditioner (1991)

Vintage Nexxus Rejuv-A-Perm conditioner (1991)


Suave shampoos and hair care products (1991)

Suave shampoos and hair care products (1991)


Infusium 23 conditioning hair treatment (1991)

Infusium 23 conditioning hair treatment (1991)


New Age gray-covering shampoo (1991)

New Age gray-covering shampoo (1991)


Finesse 2-in-1 shampoo plus conditioner (1991)

Finesse 2-in-1 shampoo plus conditioner (1991)


Head and Shoulders Dry Scalp shampoo (1991)

Head and Shoulders Dry Scalp shampoo (1991)


Aveda Shampure Shampoo (1991)

Aveda Shampure Shampoo (1991)


Breck brand shampoo and conditioner (1991)

Nourish your hair with moisture from the tip of each strand, all the way to the scalp. With an all-new Breck. Massage in this luxurious hair care, and transport its Vitasomes through your hair and to your scalp.

With a touch, each vitamin-filled microcell bursts open, releasing moisturizing nourishment. New Breck brings Vitamins 135, C and E in these extraordinary shampoos and conditioners. New Breck gives you hair that looks healthy and shiny.

ALSO SEE: The history of the famous Breck Girl shampoo ads, plus 25 iconic vintage images

Breck shampoo and conditioner (1991)


Vintage Mario and Princess shampoo/bubble bath from Revlon (1991)

Vintage Mario and Princess shampoo and bubble bath from Revlon (1991)


LA Coupe shampoo for the LA touch (1991)

LA Coupe shampoo (1991)

ALSO SEE: Remember these 150 popular vintage perfumes from the 90s?


90s Nexxus Botanoil shampoo for damaged hair (1991)

Nexxus Botanoil shampoo (1991)


Freeman’s discontinued Sea Mist shampoo and conditioner (1991)

Freeman Sea Mist shampoo and conditioner (1991)


Discontinued Perma Soft shampoos & conditioners (1991)

Retro Perma Soft shampoos and conditioners (1991)


Suave hair care and shampoo (1991)

Suave hair care and shampoo (1991)


Golden Imani shampoo/hair care products (1991)

Golden Imani shampoo and hair care products (1991)


New Zealand Hair Paradise aromacology products (1991)

New Zealand Hair Paradise product line (1991)


Vintage L’Oreal Permavive shampoo and care for permed hair (1992)

Vintage L'Oreal Permavive shampoo and care for permed hair (1992)


Vintage Vibrance 90s shampoo and conditioner (1992)

Vibrance 90s shampoo and conditioner (1992)

DON’T MISS: Gee, Your Hair Smells Terrific shampoo & conditioner (1970s-1980s)


Neutrogena shampoo and conditioner (1992)

It’s a fact that your new color and perm are most vulnerable during the first two weeks. (That’s when most of your color and perm wash out.) Our uniquely formulated shampoo and companion conditioner let you retain more color. You get up to three times less color washout than with other leading brands tested.

They’ve also been proven superior at retaining perms. Plus they’re highly rinseable so they won’t weigh your curls down. Use Neutrogena first to make your new color and new perm last.

Neutrogena shampoo and conditioner (1992)


Retro Winnie the Pooh shampoo for kids (1992)

Retro Winnie the Pooh shampoo for kids (1992)

ALSO SEE: Classic Walt Disney Home Video VHS movies & short collections from the ’80s & ’90s


White Rain Essentials shampoos and conditioners (1993)

It’s time to take charge with new White Rain Essentials Shampoos and Conditioners. Scented with strawberry, apple, coconut or almond, they’ll leave your hair clean, shiny and healthy-looking. And you can truly afford the price. Try some in the shower tomorrow.

White Rain Essentials shampoos and conditioners (1993)

MORE WHITE RAIN: Here’s a retro shampoo commercial so gosh darn wholesome, it’s like a ’50s cliche in a bottle


Vintage Freeman Hair Therapy & Humectant shampoo/conditioner (1993)

Vintage Freeman Hair Therapy and Humectant shampoo and conditioner (1993)


Regular Salon Selectives apple fragrance shampoo from Helene Curtis (1993)

Take your hair beyond beautiful. Salon beautiful. With Salon Selectives personalized shampoos (1, 3, 4, 5, 6, 7) and conditioners (B, H, S, P, P, M). Choose the combination perfectly right. Just for you.

Regular Salon Selectives apple fragrance shampoo from Helene Curtis (1993)


Salon Selectives shampoo plus detangler (1994)

Salon Selectives shampoo and detangler (1994)

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Vintage 90s Finesse shampoo (1994)

Vintage 90s Finesse shampoo (1994)


Aussie Intermissions color-enhancing shampoo and conditioner (1994)

Aussie Intermissions color-enhancing shampoo and conditioner (1994)


Australian 3 Minute Miracle hair reconstructor/conditioner (1994)

Australian 3 Minute Miracle hair resonstructor and conditioner (1994)


Biolage shampoo by Matrix (1994)

(That’s model-turned-actress Rebecca Romijn there, looking gorgeous for Biolage before her acting career took off.)

Biolage shampoo by Matrix (1994)


Agree shampoo – Body maximizer bottle with 90s logo (1994)

Agree shampoo (1994)


Retro Aussie Custard Apple shampoo (1995)

Retro Aussie Custard Apple shampoo (1995)


Discontinued V One shampoo, hair repair & conditioner (1995)

“I love it! – Rachel Hunter”

The next generation of hair care. Totally new. Totally different. Scientifically developed to infuse vitamins deep into the entire length of your hair in one easy treatment. Within seconds it dramatically improves your hair’s texture, making it healthier, silkier and more manageable.

V One shampoo, hair repair and conditioner with Rachel Hunter (1995)


Sebastian Potion 9 hair conditioning treatment (1995)

Sebastian Potion 9 hair conditioning treatment (1995)


L’Oreal Colorvive Performance shampoo & conditioner (1995)

L'Oreal Colorvive Performance shampoo and conditioner (1995)


Mane ‘N Tail shampoo & conditioner (1995)

Conceived by nature. Perfected by Mane ‘N Tail. The original protein-packed and amino-rich hair care products taht help your hair grow shinier, silkier, fuller and richer looking. From Straight Arrow. Naturally.

Mane N Tail shampoo and conditioner (1995)

Mane 'n Tail Original Shampoo & Conditioner,16 oz each
$16.99 ($0.53 / Fl Oz)
Shop now
03/11/2024 03:45 pm GMT

Vintage 90s Revlon Outrageous shampoo (1995)

Revlon Outrageous shampoo (1995)


Nioxin shampoo and hair care products (1996)

Nioxin shampoo and hair care products (1996)


Suave Baby Care shampoo for kids (1996)

Suave Baby Care shampoo (1996)


Vintage Suave moisturizing shampoo (1996)

Vintage Suave moisturizing shampoo (1996)


Redken Color Extend shampoo and conditioner (1997)

Redken Color Extend shampoo and conditioner (1997)


Actress Lauren Hutton for Pantene shampoo and conditioner (1997)

Actress Lauren Hutton for Pantene shampoo and conditioner (1997)

ALSO SEE
Pantene shampoo ads from the 80s: Don't hate me because I'm beautiful


Vintage Suave Daily Clarifying Shampoo (1997)

Vintage Suave Daily Clarifying Shampoo (1997)


Finesse shampoo (1998)

Finesse shampoo (1998)


Back to Basics sunflower shampoo and conditioner (1998)

Back to Basics sunflower shampoo and conditioner (1998)


Thermasilk heat-activated shampoo and conditioner (1998)

Thermasilk heat-activated shampoo and conditioner (1998)


TreSemme shampoo (1998)

TreSemme shampoo (1998)


Lori Davis haircare and shampoo (1998)

Lori Davis haircare and shampoo (1998)


Vital Nutrients shampoo from Matrix (1998)

Vital Nutrients shampoo from Matrix (1998)


Freeman 1990s shampoos (1999)

Freeman 1990s shampoos (1999)

MORE: Do you remember bright green Prell shampoo?


90s John Frieda Sheer Blonde shampoo and conditioner (1999)

90s John Frieda Sheer Blonde shampoo and conditioner (1999)


Outrageous shampoos from the 90s: Herbal Essences Yes, Yes, YES commercials

Back in the ’90s, there was a series of commercials for Herbal Essences that took the art of selling shampoo to a whole new level. These commercials caused quite the buzz, making us laugh, blush, and possibly feel a little scandalized!

These cheeky ads featured women in the shower experiencing exaggerated reactions while using Herbal Essences shampoo, causing both laughter and blushes. Inspired by the iconic scene in the movie “When Harry Met Sally,” the commercials brought a touch of humor and scandal to the world of haircare advertising. It was bold, unforgettable, and left us all amused!

YouTube video


Vintage 90s Clairol Herbal Essences shampoo – Yes Yes Yes (1999)

Vintage 90s Clairol Herbal Essences shampoo - Yes Yes Yes (1999)

ALSO SEE
Do you remember these 72 shampoos & conditioners from the 80s?

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