Lite-Brite – By Hasbro (vintage toy box from 1981)
Put in picture outline… Insert color glow pegs… Watch them light up!
Set consists of Lite-Brite console with light bulb socket and cord, 2 plastic peg plates, over 400 pegs in eight different colors, 16 pictures and 6 blank sheets, full-color design sheet and instructions. 25-watt bulb (not included) recommended. Size: 13-1/2″ x 10″ x 9-1/2″. (Text from 1974 edition)
Lite-Brite TV commercial (1972)
Milton-Bradley Lite-Brite (1986)
Contains hundreds of glowing pegs in eight brilliant colors!
Children can color with light with new toys (1967-1968)
For centuries, youngsters have satisfied their creative urge by coloring with crayons and paints.
But today’s children, reared in an age of technology, can now color with light. Light is an important part of two fascinating new toys, Lite-Brite and Color-Writer, that let children learn while they have fun.
LiteBrite consists of a perforated plastic screen mounted in front of an ordinary 25-watt light bulb. Various picture outlines fit under pegs in eight colors to create a wide variety of designs, from trains to animals to people. The light from the bulb shines through the pegs creating dramatically defined dimensional pictures.
Light also plays a starring role in Color-Writer, a rainbow-colored plastic writing surface mounted over a light bulb. With a special felt stylus, children can write, draw and color, play tic-tac-toe, do math problems or create modern art masterpieces.