Looking back at the debut of the old Princess phones from the ’60s (1960)
From the Matawan Journal (Matawan, New Jersey) April 21, 1960
The “Princess,” a newly-designed, compact color telephone with an illuminated dial, represents the sixth major home telephone design change since Alexander Graham Bell’s original invention in 1876.
It’s the result of five years of research by Bell Telephone Laboratories, during which time many problems in miniaturization, encountered in the effort to reduce the size of the phone, were solved.
An oval-shaped instrument with a new non-skid base, the Princess is four inches high, three-and-three-quarters inches wide, and eight-and-one-half inches long. It takes up one-third less space than the standard table phone now in use, and was designed with this in mind for use anywhere in the home.
The Princess model will be available in white, beige, pink, blue and a new telephone color, turquoise.
Vintage Princess phones: They weighed 40 ounces
The new telephone weighs 40 ounces, compared with the 72 ounces of the standard “500” desk model. This reduction was made possible both by miniaturization of components and also by removal of the bell assembly to a small, baseboard-mounted unit.
There is a volume control on the bell unit. With the size of the base reduced, the industrial designer Henry Dreyfus, New York, placed the handset directly over the dial, rather than in the traditional cradle in the rear.
A night light, hidden in the base, causes the dial to glow brightly when the handset is lifted. The night light also can be set to glow softly when the phone is not in use by means of a switch in the rear.
Dial on an angle
The dial itself is canted forward at about the same angle as on present phones, but the letters and numbers beneath the finger holes are set above center a fraction of an inch to give the most direct line of sight.
Also, the handset cord is attached to the front of the base for greater convenience. The handset and the dial are the same size as on present telephones. Both of these components were designed after measurements of head and hand proportions of thousands of people.
There will be an extra charge for a “Princess” telephone, the exact amount to be determined in the near future.
Miss Princess Phone contest
In connection with the introduction of the new telephone, New Jersey Bell is running a “Miss Princess Phone” contest among its 15,000 women employees.
There will be eight regional winners chosen from among the more than 600 employees whose photographs were submitted. “Miss Princess Phone” will be picked from that group by a panel of stage, screen and telephone personalities.
Wife preservers (1967)
The telephone can be a wife’s best friend. Helps her get everything done. Saves her wrinkles. Saves her time. Saves her budget, too. A bargain without the hunting. We may be the only phone company in town, but we try not to act like it. AT&T.
To each her own Princess
Nowadays you see Princess phones in the nicest bedrooms of the nicest homes. They fill the need for an extension, and fill it beautifully.
This lovely little phone goes tastefully in every bedroom. It saves time and steps whenever there are calls to make or take. Keep it within arm’s reach on a desk or by a favorite chair.
New Princess Phone
It’s little, it’s lovely, and the dial lights up! At a flick of a switch, this phone glows with a soft night light. Fits anywhere.
Flower-fresh colors that will help you decorate
EXTENSION PHONES… like the lovely new Princess put springtime calls at your elbow in bedroom, kitchen, den or basement playroom. When the ring’s for you, just reach for the nearest extension, save time and steps.
For touches of beauty, choose the phones you need in flower-fresh colors that will help you decorate. The choice is wide, the cost is low.