The first #1 hit for The Supremes, “Where Did Our Love Go” was originally written for fellow Motown group The Marvelettes, who had rejected the song for being too childish. The Supremes didn’t like the song either, but after a string of failed songs, were eventually persuaded to record the tune.
The Supremes — then consisting of Florence Ballard, Mary Wilson and Diana Ross — recorded the track in Studio A of Detroit’s Hitsville USA on April 8, 1964. Diana Ross was reportedly so excited about how her vocals came out that she went and grabbed Barry Gordy so he could hear.
“Where Did Our Love Go” was released on June 17, 1964, and entered the Hot 100 singles at number 77. Within a month and a half, they were at number 1 on the charts, and held on to that spot for two weeks (August 22 and August 29).
And with that, their string of bad luck was broken. The trio went on to have hit singles with “Baby Love”, “Come See About Me”, “Stop! In the Name of Love” and “Back in My Arms Again.”
Here is a video of The Supremes performing “Where Did Our Love Go” — we believe this is from The Steve Allen Show on September 24, 1964.