Take a look back at the classic ’70s Chevy Impalas

1970 If the competition had Impala's high resale value, maybe they'd be No 1

Note: This article may feature affiliate links, and purchases made may earn us a commission at no extra cost to you. Find out more here.


The ’70 Chevy Impala: Never underestimate the value of Impala’s resale value

Among the major items that set Impala apart from other cars in its class is resale value. So you not only get more car for your money when you buy Impala, but traditionally more money when you sell it.

If this suggests to you that there are substantial differences between Impala and its competition, you’re getting the message.

Here are some cases in point: Side-guard door beam, a way we surround you with heavy steel rails wherever you go to give you a feeling of added security. A basic 250-hp 350-cubic-inch V8 that delivers premium performance on regular fuel (with other regular fuel V8s available up to 400 cubic inches).

Inner fenders that fend off salt and dirt to keep the outer fenders looking spruce and new. Flush and dry rocker panels that use the action of wind and rain to retard rust. Aluminized exhaust system that lasts longer and stays quieter. A steel wall between the luggage and passenger compartments instead of a plywood divider.

Isn’t it funny that used car buyers are willing to pay extra for these Impala features, yet they cost nothing extra on a new Impala? Think about it.

Look back at the '70 Chevy Impala

Feb 6, 1970 - Classic '70 Impala cars (1)

’70 Chevy Impala in blue: If the competition had Impala’s high resale value, maybe they’d be No. 1.

Maybe. The people at Chevrolet generously offer these tips to competitors to help improve their resale value.

They could try adding Impala’s side-guard door beam structure, heavy steel rails inside each door. They could work a little harder on keeping rocker panels from rusting, just as we have with our flush-and-dry design.

They could put protective inner fenders in every model, just like Impala. They could hush up the sounds of old age with something like Impala’s long life exhaust system. Impala’s cargo-guard luggage compartment is a good bet, too. A steel wall separates luggage from the passenger compartment.

But if competition doesn’t take these tips, you certainly should. Buy an Impala. It’s such a rewarding car to get rid of. Putting you first, keeps us first.

Impala’s high resale value (1970)

’70 Chevy Impala’s actual resale value back in February 1970

Check out these vintage pre-owned vehicles (aka used cars) in Great Falls, Montana.

70 Impala used - pre-owned in Feb 1970 - Great Falls Montana prices

1970 Chevrolet Impala Sports Coupe – with OJ Simpson

1970 Chevrolet Impala Sports Coupe OJ Simpson

’70 Impala custom coupe

1970 Chevrolet Impala Custom Coupe V8

’71 Impala. The car other car makers measure resale by.

Some car makers offer a special guarantee to fleet operators who buy cars in volume. They say they’ll pay the difference if the resale value of their products is less than the resale value of the best comparable competitive products.

What they don’t say is that the best comparable competitive products traditionally are Chevrolets .. . the best sellers and re-sellers year after year. In particular, Impala.

The ’71 Impala is the roomiest car in its field. It has a two and one  half inch longer wheelbase this year. Improved Full Coil suspension. New double-panel roof. New power ventilation system. Front power disc brakes. Turbo Hydra-matic transmission on V8 models. Power steering. Side-guard door beams. All standard.

Impala for ’71. It again sets the standard for other car makers to meet. At purchase time and resale time. That’s what we mean by putting you first.

Chevrolet: Putting you first, keeps us first.

An idea you can live with: buckle both your seat and shoulder belts.

1971 classic car - Chevrolet Impala Turbo Hydra-matic V8

The smoothest Impala ever has the longest wheelbase ever

You’ve changed. We know. In-depth research and good old common sense told us you’d be determined to get more car for your money than ever before.

So we’ve changed in response to you. We’ve brought you more Impala than ever before. A totally new one for 1971. And we’ve given it a ride that eclipses even last year’s for comfort. That’s thanks to the new wheelbase. Our longest ever. 121.5 soothing inches between you and what’s rough.

And thanks to our new chassis. Wider. Steadier. And our new suspension. Smoother. Quieter. But you’d like all the peace of mind and quiet you can get, too. Right? You’ve got it. With Impala’s standard power disc brakes for steady, even stops. With its new roof which puts two welded steel roof-panels over your head. Stronger. Quieter.

With its new windshield. More glass for improved visibility. And with its new power ventilation system that turns on when the car does. It pulls fresh air in, through, and back out again.  Even standing still, with the windows rolled up.

’71 Impala. A lot of good changes. For one good reason. You’ve changed.

Smoothest Chevy Impala from 1971

Chevrolet returns to Castle Rock with the 1973 Chevy Impala

1973 Chevrolet Impala

Nine years ago, Chevrolet gingerly airlifted one new Impala and one pretty girl some 2000 feet to the top of majestic Castle Rock near Moab, Utah, and made a TV commercial people still talk about.

Last July we did it again. New girl, new car, same old rock. Chances are you’ve seen the commercial on television.

Perhaps you’ve wondered how we did it, and why. The accompanying photos show you how. As for why, well — we wanted to point out that while Castle Rock still towers unchanged over an unchanged Utah landscape, Chevrolet has changed a great deal since that first commercial was filmed.

Today’s Impala, for example, is a quieter, more comfortable, smoother riding and safer automobile than the 1964 model that passed this way nine years ago. Today’s Impala is better equipped. Power steering, power brakes and automatic transmission are all standard now. Today’s Impala is better built. It has steel side-guard beams in its doom, a steel cargo guard in its trunk, and not one but two layers of steel in its roof.

Today’s Impala has a long list of safety features not found in the 1964 car. Today’s Impala runs cleaner. For example, exhaust emissions of hydrocarbons, carbon monoxide and oxides of nitrogen have been substantially reduced. We’re getting there. But we’re not stopping here. We plan to keep right on building “better ways” into each year’s new Chevrolets.

That’s our approach, and always has been. That’s one reason why Impala is traditionally worth more money at trade-in time. That’s why our Impala remains “The Great American Value” year after year. That’s why today’s Impala has at least one notable thing in common with the 1964 Impala: Being on top.

Helicopter for a 1973 Chevrolet Impala

1975 Impala. It runs leaner. It runs cleaner. It saves you money every mile.

All the benefits of full size, plus new economies. One reason Impala has been America’s favorite car for so many years is the roominess it provides for so many people’s driving needs.

Impala for ’75 still provides a lot of room, ride, comfort and usable trunk space for people who can’t settle for less than a full-size car. It also has the benefits of the new Chevrolet Efficiency System built into every 1975 Impala, which represents a significant step toward economy.

The new system is designed to let the new Impala run leaner (more economically); run cleaner (designed to meet new Federal emission standards, with engines that stay cleaner internally because of no-lead fuel); and save you money every mile.

Improved fuel economy. Every 1975 Impala is built to give you improved fuel economy, thanks to the Efficiency System, with its new engine tuning and GM-Specification steel-belted radial ply tires. Surer starting. Impala’s new High Energy Ignition (HEI) develops up to 85% hotter spark than conventional systems.

Now you’ll be able to approach your Impala with a new confidence on cold or wet mornings. Faster warm-ups. Early Fuel Evaporation directs warm exhaust gases back around the inlet manifold during warm-up. This helps make warm-up not only faster, but smoother. Better performance.

In addition to hotter ignition, surer starts, faster warm-up and better combustion, Impala now has a catalytic converter to help control emissions. This is designed to let your Impala engine concentrate on delivering smooth, responsive, efficient performance.

DON’T MISS: See 24 old car bench seats so comfy, sitting on one felt like you were driving a sofa

Fewer and simpler tune-ups. The new Impala has no breaker points, no ignition condenser, and plugs that should last up to 22,500 miles. Tune-ups, as we’ve known them, will be simpler and further apart.

More miles between oil changes and chassis lubes. Consider our extended new Impala service recommendations: Spark plugs-22,500 miles. Oil-6 months or 7,500 miles. Oil filter — first 7,500 miles, every 15,000 miles thereafter. Chassis lube — 6 months or 7,500 miles.

All that and cleaner air. Impala’s new catalytic convener reduces exhaust hydrocarbons 50% and carbon monoxide 46% from 1974 levels. So we can all breathe a little easier.

We believe the engineering improvements we’ve described here, combined with its traditional virtues, make Impala for ’75 a truly great value. And (we’d like to immodestly add), Impala for ’75 looks pretty good too. Take another glance at the pictures on this page and notice Impala’s stylish rear quarter windows and handsome new grille. Then take a better look at your Chevrolet dealer’s, soon.

1975 Chevrolet Impala

DON’T MISS: See some classic 1960s Impalas, from station wagons to Chevy muscle cars

PS: If you liked this article, please share it! You can also get our free newsletter, follow us on Facebook & Pinterest. Thanks for visiting and for supporting a small business! 🤩 


You might also like...

The fun never ends:

Comments on this story

Leave a comment here!

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.