Perfumes from the 1950s included timeless classic fragrances that enchant us to this day

Perfumes from the 1950s at Click Americana

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Back in the 1950s, perfume became more than just a scent. The fragrance world bloomed, shaping an era marked by elegance, optimism, and a touch of post-war sophistication. This decade brought us some of the most iconic scents that, even all these decades later, haven’t lost their charm.

Perfumes from the 1950s were a personal statement

But the 50s did something more profound: It changed how we thought about perfume. No longer just a luxurious accessory, perfume evolved into a personal statement, reflecting individuality and personality.

50s perfumes - Femme by Rocha and Jean Patou's Lasso (1957)
50s perfumes – Femme by Rocha and Jean Patou’s Lasso (1957)

Women began to choose fragrances that were more than just pleasing to the nose — they chose scents that felt like an extension of themselves.

This shift set the stage for the timeless perfumes we adore today. Think about the classic floral notes of Joy, or the mysterious attraction of Chanel No. 5. These iconic fragrances from the 1950s still hold a special place in our hearts and on our dressing tables.

Memories in a bottle

These perfumes do more than just smell wonderful; they capture the 50s’ spirit. They’re like bottled memories, each spray transporting us back to a time of optimism, sophistication, and elegance. Each scent serves as a nostalgic time capsule, allowing us a sensory journey back in time.

Danger by Ciro - 1950s perfume (1957)
Danger by Ciro – 1950s perfume (1957)

What perfumes were launched in the 1950s?

The 1950s was a prolific era for the launch of several iconic perfumes that have stood the test of time. Here are some notable fragrances that were introduced during that period:

Diorissimo by Christian Dior (1956): Diorissimo, a floral scent created by legendary perfumer Edmond Roudnitska, was intended to embody the smell of the lily-of-the-valley, which Christian Dior considered his lucky flower.

Youth Dew by Estée Lauder (1953): Initially released as a bath oil that doubled as a perfume, Youth Dew became a groundbreaking success. This oriental spicy fragrance was an affordable luxury that allowed women to buy their own perfume, a shift from the tradition of women receiving perfumes as gifts from men.

L’Air du Temps by Nina Ricci (1950): L’Air du Temps, which translates to “the air of time,” captured the optimism and change of the post-war period. The fragrance is a blend of floral and spicy notes encased in a bottle with a distinctive pair of intertwining doves on the cap, a symbol of peace.

Vent Vert by Balmain (1953): Originally released in 1947, Vent Vert was reformulated and relaunched in 1953. This fragrance was noted for its intense green and fresh notes, a departure from the heavy, opulent fragrances popular at the time.

Vintage 1950s Chanel No 5 and Evyan's White Shoulders perfumes with fashion models
Vintage 1950s Chanel No 5 and Evyan’s White Shoulders perfumes with fashion models

What are the most popular perfumes from the 1950s?

Here are 10 of the most popular perfumes of the 1950s, from luxury labels to more accessible brands:

Chanel No. 5: This iconic perfume, characterized by its rich composition of aldehydes and florals, was a favorite among many women in the 50s for its elegance and sophistication.

Youth Dew by Estée Lauder: Launched in 1953, Youth Dew was a game-changer in the perfume industry, appealing to consumers with its spicy, sensual aroma.

L’Air du Temps by Nina Ricci: Introduced in 1948, its popularity soared throughout the 50s. It was recognized for its spicy floral scent and beautifully designed bottle.

Avon’s Topaze: Being one of Avon’s most popular scents, Topaze was adored for its rich, spicy aroma. Its affordability, coupled with Avon’s door-to-door sales model, broadened its reach significantly.

Emeraude by Coty: A part of Coty’s impressive fragrance line-up, Emeraude was appreciated for its Oriental floral scent, making it a favorite in many households.

Prince Matchabelli’s Wind Song: This 1953 introduction made a lasting impression with its bright and spicy scent, making it a beloved choice of the era.

Shalimar by Guerlain: Despite being launched in the 1920s, Shalimar remained a top pick throughout the 1950s with its intoxicating blend of exotic florals and vanilla notes.

Joy by Jean Patou: Known as the ‘world’s most expensive perfume’ at the time, Joy continued its reign as a luxury favorite in the 1950s with its opulent, floral composition.

Diorissimo by Christian Dior: Launched in 1956, Diorissimo quickly became a favorite for its fresh, lily-of-the-valley scent, embodying the spirit of Dior in the 50s.

Miss Dior by Christian Dior: Originating in the late 1940s, Miss Dior with its chypre floral notes was a staple in the perfume wardrobes of many 1950s women.

Each of these scents contributed to the vibrant and diverse olfactory landscape of the fifties, from the luxury labels to the more accessible brands, making the decade a truly transformative time in the world of perfumery.

Vintage 50s perfumes and stylish accessories

The enduring impact of perfumes from the 1950s

And the influence of the 1950s didn’t end with the close of the decade. Today’s perfume creators often turn to the past for inspiration, echoing the timeless charm of those vintage fragrances. The enduring popularity of these scents says it all: they’re more than just things that smell good — they’re bottles of nostalgia.

The allure of the 50s perfume continues to infuse modern fragrances, reminding us that this decade’s impact on the fragrance world is far from forgotten.

MORE PERFUMES BY DECADE: 1960s | 1970s | 1980s | 1990s

Joy perfume and powder – Jean Patou (1950)

Joy by Jean Patou earned its reputation as “the world’s most expensive perfume” when it was first introduced during the Great Depression. However, its popularity really skyrocketed in the 1950s.

Its opulent bouquet of roses and jasmine became a benchmark for all luxury floral perfumes, exuding an extravagant aura that was desired by many women in the 50s.

Perfumes from the 1950s: Joy perfume and powder - Jean Patou (1950)


Perfume from the 1950s: Coty

Coty, a brand known for mass-market fragrances, had a substantial role in the 1950s perfume scene as well.

In particular, L’Aimant, originally launched in the 1920s, was a popular choice in the 1950s. Its powdery, floral notes made it a beloved scent of the decade, offering an affordable luxury to women all over the country.

Coty perfume gift sets & bottle designs from 1950

Fragrances: L’Origan, L’Aimant, Emeraude, Paris, Muguet de Bois

Perfumes from the 1950s: Coty perfume gift sets from 1950


Coty perfume atomizers set: Glass bottles with rubber spray bulbs (1950)

Coty perfume atomizers with rubber spray bulb (1950)


Coty Fragrances – Emeraude and L’Aimant (1954)

Coty Fragrances - Emeraude and L'Aimant (1954)


Friendship’s Gardens Liquid Petals cream perfume by Shulton (1952)

Friendship's Gardens Liquid Petals cream perfume by Shulton (1952)


Muguet des Bois perfume from Coty (1950s)

Muguet des Bois perfume from Coty (1951)

ALSO SEE: 135 popular vintage perfumes from the 80s


Bright Secret Perfume by Tussy Woman (1956)

Bright Secret Perfume by Tussy Woman (1956


Shulton fragrance and perfume gift sets for women (1957)

Aromas featured: Escapade, Friendship Garden, and Early American Old Spice (for women)

Shulton fragrance and perfume gift sets for women (1957)


Perfume from the 1950s: Chanel No. 5

It would be remiss to discuss 1950s perfumes without mentioning the legendary Chanel No. 5! Introduced in 1921, its popularity didn’t wane but instead, flourished in the 1950s.

Thanks to the promotion by the Hollywood icon, Marilyn Monroe, who famously claimed to wear “just a few drops of No. 5” to bed, the fragrance became synonymous with allure and femininity.

Chanel No 5 perfume & other fragrances (1952)

Fragrances available in toilet water, eau de cologne, face powder, soap, bath powder and talc: Bois Des Iles, Gardenia, No 22, Russia Leather, No 5

Chanel No 5 perfume and other Chanel fragrances for women (1952)

No. 5 by Chanel for Women, Eau De Parfum Spray, 3.4 Ounce
$161.00 ($47.35 / Ounce)
Shop now
02/18/2024 04:49 am GMT

Perfume from the 1950s: Prince Matchabelli

Prince Matchabelli made a mark with its uniquely designed crown-shaped perfume bottles and memorable fragrances. Wind Song, introduced in 1953, was one of their iconic releases that decade. It carried a spicy floral scent that was quite distinctive, becoming a favorite of many women throughout the decade.

Prince Matchabelli Wind Song perfume (1959)

Prince Matchabelli Wind Song perfume (1959)


1950s fragrance sets (1957)

Prince Matchabelli… He was a prince of royal blood, with a most unusual hobby, perfume! He created individual scents to dramatize the personalities of many notable women throughout the world. And, so well-known did these perfumes become, that he soon made his pleasure his business.

The royal crown bottle inspired by his family crest still symbolizes Prince Matchabelli’s royal family of fine fragrances… haunting Stradivari… adventurous Wind Song… romantic Beloved… exciting Added Attraction… and luxurious Abano.

Each year these exciting fragrances are presented in a new and festive collection of fine gifts for you to give… or receive. See them now… from $1 to $45. And remember… especially at Christmas… every woman deserves a crown!

Prince Matchabelli 1950s fragrances (1957)

ALSO SEE: Remember these old soap brands?


Perfume from the 1950s: Yardley

Classic Yardley English Lavender perfume (1955)

Yardley Lavender perfume (1955)


Yardley Bond Street perfume bottle from 1950

Yardley Bond Street perfume bottle from 1950


Bond Street, Lavender & April Violets fragrances by Yardley (1957)

Which of these lovely, lingering scents is for you? The vibrant sophistication of Bond Street? Delicately exotic Lotus? Perhaps it’s April Violets, rain-sweet and incurably romantic. Or is your one and only love the fresh, lighthearted gaiety of Lavender? Not an easy choice to make—but a delightful one. These toilet waters and colognes from $1.35 plus tax.

Bond Street vintage fragrance by Yardley (1957)


Yardley spray mist fragrances (1958)

Mists available: Flair, English Lavender, April Violets and Bond Street

Yardley spray mist fragrances (1958)

ALSO SEE: Memories of these 70s perfumes will take you back


4711 eau de cologne from 1959/1960

4711 eau de colognes from 1960


Houbigant perfumes & gift sets from the 50s

Quelques Fleurs & La Parfum Ideal (1954)

Houbigant perfume - Quelques Fleurs (1954)


Chantilly perfume & eau de toilette (1954)

Houbigant perfumes - Chantilly (1954)

Chantilly EDT Spray 3.5 oz
$22.48 ($6.42 / Fl Oz)
Shop now
02/18/2024 09:04 am GMT

Chantilly Liquid Skin Sachet perfume (1952)

Chantilly Liquid Skin Sachet perfume by Houbigant (1952)


Evening in Paris vintage fragrance (1956)

Evening in Paris vintage fragrance (1956)


20 carats perfume by Dana in a glass bottle (1957)

20 carats perfume by Dana (1957)


Vintage Max Factor Electrique fragrance sets (1954)

Vintage Max Factor Electrique fragrance sets (1954)


Perfume from the 1950s: Avon

Avon was a name known for its accessibility and variety. The company’s direct-selling model, with Avon ladies going door-to-door, brought fragrances right to the homes of American women. Some of their popular offerings during the 50s included “To a Wild Rose”, “Here’s My Heart”, and “Somewhere”, each with their unique olfactory profiles to suit different personal tastes.

Vintage Avon colognes from 1952

Vintage Avon colognes from 1952


Perfume from the 1950s: Here’s my Heart fragrance from Avon (1958)

Here's my Heart fragrance from Avon (1958)


Vintage Avon cologne bottles from 1957

Fragrance bottles shown: Forever Spring, Nearness cologne, Elegante, Bright Night, To a Wild Rose, Cotillion

Vintage Avon fragrances for women from 1957


Persian Wood fragrance family from Avon (1957)

I am your Avon Representative and I bring you fragrance news: Expect me with the new Persian Wood fragrance family… and a preview of Avon’s exciting Christmas Gifts.

Persian Wood Mist Spray Cologne has won so many devotees that Avon has added three other delightful ways to use this exciting fragrance. There’s news in Persian Wood Spray Perfume which gives a measured application! There’s news in Persian Wood Lotion Sachet, fragrance in cream lotion form! Persian Wood Beauty Dust in the refillable container!

Persian Wood fragrance family from Avon (1957)


Perfume from the 1950s: Lentheric

Toilet essence in Tweed and Repartee ((1951)

“A reminder that you were there… and may come back again”

Lentheric perfumes - Toilet essence in Tweed and Repartee ((1951)

ALSO SEE: 28 vintage bad product names so fabulously awful, you won’t see them today


Tweed, Shanghai, Dark Brilliance, Miracle & Adam’s Rib (1959)

TWEED: Beloved for its woodland freshness… Tweed Bath Powder and Cologne Duo, $3 Tweed Toilet Water Mist, 3-oz. spray-flacon, $3 Tweed Perfurne, 1-oz., $14 Tweed Perfumagic, purse perfume atomizer, $5.50

SHANGHAI: Captures the mood of the Orient! Shanghai Perfume, 1/2 ounce, $10

DARK BRILLIANCE: Most truly, splendor set to fragrance … Dark Brilliance Perfume, 3/4-oz., $18.50 Dark Brilliance Duo-Bath Powder and Toilet Water, $4.50

MIRACLE: Scent ahead of its time … dazzling! Miracle Both Powder and Cologne Duo, $3 Miracle Perfume, 1/2-oz., $10

ADAM’S RIB: Perfect compliment to Christmas Eves. Adam’s Rib Perfume, 1-oz., $18.50 – Adam’s Rib Both Powder and Toilet Wster Duo., $4.50
Lentheric perfumes from 1959


Nostalgia perfume by Parfums Monteil (1959)

Nostalgia perfume by Parfums Monteil (1959)


Perfume from the 1950s: Trapeze bottle from Corday (1959)

Trapeze perfume by Corday (1959)

DON’T MISS THIS! Beautiful perfumes of the 1960s: 60+ classic fragrances you might remember

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