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8 vintage Oldsmobile ads: Can we build one for you? (1970s)

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Oldsmobile Delta 88. The car that puts first things first.

The right way to design a family car is to begin with the family.

The 88 trunk is designed to pack in what your family can pack in.

Generous headroom and legroom in back mean a comfortable, enjoyable ride. For everyone.

The 88 makes economical as well as mechanical sense with excellent mileage for a family-size car.

It goes without saying that cars are built for people. But Oldsmobile decided you get a much happier set of results when, instead of building for people, you build around them.

That’s the idea of the Olds Delta 88: your family first.

Your family prefers sitting stretched out to sitting scrunched up. So try out our head and legroom up front and in back. Olds 88 has always meant “roomy car,” and our 88s for ’78 keep the faith.

Your family needs a trunk that really packs it in. The new Olds Delta 88 gives you 20 cubic feet of trunk space.

When you and your family hit the road, you don’t want to feel it. Computers helped us to select the proper combination of springs and shock-absorption rates, to help cradle all of you on the roads you drive.

And you don’t want our car free-wheeling with your money. Delta 88 puts fuel to work and keeps it there. 25 mpg in highway tests, 17 in the city, 20 combined, according to EPA estimates with standard 231 V6 engine and automatic transmission. Your mileage depends on how you drive, your car’s condition, and its equipment. (EPA estimates in California are lower.) The Delta 88 is equipped with GM-built engines produced by various divisions. See your dealer for details.

Oldsmobile Delta 88. The family car we build by beginning with the family.

 

Warm, soft luxury. Without the cold, hard price.

Oldsmobile Omega Brougham – under $4500.

Now you can put a luxurious Oldsmobile in your life at a price that’s very easy to live with. The Olds Omega Brougham, just $4482.

The Omega Brougham has the formal sedan look, plus an elegant interior, with brushed knit seats. The price shown includes the distinctive two-tone paint scheme, plus white sidewall tires and deluxe wheel discs. And all the solid comfort and quality that come standard with every Oldsmobile.

Omega Brougham combines luxury and economy. EPA estimates: 28 mpg highway, 16 mpg city, 19 mpg combined, with standard 231 V6 and manual transmission. Your mileage depends on how you drive, your car’s condition and its equipment. (Manual transmission not available in California.) Omega Brougham is equipped with GM-built engines produced by various divisions. See your dealer for details.

Test-drive this affordable little limousine at your Olds dealer.

 

Toronado’s front-wheel drive

Neither snow, nor rain, nor heat, nor gloom of night can keep you from the comfort of your inner world.

The forecast said clear skies throughout the day.

And here you are. Caught right in the middle of a thunderstorm.

But you sit back comfortably in the inner world of your new Toronado, surrounded by a luxurious loose-cushion look.

And you relax, knowing front-wheel drive is there to help pull you through the weather like this.

Because Toronado is built with the engine weight over the drive wheels. For impressive traction on wet, slipper roads. Or on snow-covered ones.

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Front-wheel drive pulls the car instead of pushing it.

And when the rain is over?

You can enjoy the brighter skies with the available electrically-operated Astro-roof. While you drive one of the world’s most beautifully designed cars. Toronado.

Personal luxury with the added luxury of front-wheel drive.

It gives a feeling of confidence you can appreciate.

And that’s a most luxurious way to complete your appointed rounds.

 

Now you can step up to an Olds priced under $5,000.

Even good gas economy comes standard.

Omega: The Looks.
Who says an “economy” car has to look like an economy car? This one’s an Oldsmobile – and looks it!

The Price: $4,194
Makes a lot of “economy” cars look over-priced.

The Mileage: 26 mpg highway, 19 city.
EPA estimates with standard 231 V-6 and available automatic transmission. EPA estimates are lower in California. Your mileage will vary depending on how you drive, your car’s condition, and its equipment.

The Equipment You Want.
The price shown includes automatic transmission, AM radio, belted bias-ply whitewall tires, body side striping and chrome wheel discs.

Cutlass: The Looks.
Cutlass style and Cutlass comfort – with your choice of cloth or vinyl-trimmed seats.

The Price: $4,811
Making this the most affordable Cutlass going.

The Mileage: 25 mpg highway, 17 city.
EPA estimates with standard 231 V-6 and available automatic transmission. EPA estimates are lower in California. Your mileage will vary depending on how you drive, your car’s condition, and its equipment.

The Equipment You Want.
The price shown includes automatic transmission, AM radio, glass-belted radial whitewall tires, body side striping and chrome wheel discs.

 

“Before I put my Olds wagon in this garage…”

“…I put this garage in my Olds wagon.”

“When I drove my new Custom Cruiser home, I picked up this specially-designed lightweight garage on the way. Which should give you an idea how Olds builds its full-sized wagon. Practical dimensions outside, plenty of room inside for the 1009 pounds of materials needed for my new garage.”

I can flip the tailgate down for loading, or sideways like a door, with the window up or down. Even the hinges are concealed for easier loading. I ordered the new rear-facing third seat because you can open it with one hand without climbing in; and I ordered the roof rack with adjustable crossbars.

Yet this is more than just a roomy station wagon. It’s an Oldsmobile.

It doesn’t ride like a wagon. It’s smooth, quiet, and a luxury to drive. Standard equipment includes Turbo Hydra-matic transmission, power brakes and steering, steel-belted radials. And it includes a 350 V-8 that can still give good gas mileage. (EPA estimates: 19 mpg in the highway test; 14 mpg, city. Your mileage depends on how you drive, your car’s equipment, and its condition. In California, EPA estimates are lower.)

And this is one wagon that’s built for comfort. There’s cut-pile carpeting that runs the length of the loading space and up the sides. There are two lockable storage areas underneath the load floor and one in the left side. There’s a center armrest up front; you can even have velour upholstery, if you like. And the electric rear window is standard.

Oldsmobile took a big load off my back when they built the Custom Cruiser. It’s not just a spacious wagon. It’s a car that looks good in any garage.

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They really built one for me!

 

Experience a retreat into luxury.

For the highways of your mind. Oldsmobile Cutlass Supreme Brougham ’78.

Surround yourself with the elegance of the new Cutlass Supreme Brougham for ’78.

And let your imagination travel.

Inside, a world of quiet elegance and comfort. Loose-cushion-look seats.

Luxurious velours. And more head and legroom than last year’s Brougham Coupe.

Outside, the new look is clean. Handsome. A classic shape.

But the ultimate reward comes on the road. Enjoy a new suspension that helps smooth out jolts and bumps.

You’ll notice Brougham’s maneuverability in city traffic. And its economy: EPA estimates are 27 mpg highway, 19 city, 22 combined, with available 260 V8 and automatic transmission. Your mileage will vary with how and where you drive and your car’s condition and equipment. (EPA estimates are lower in California.)

Discover that great Cutlass feeling in a test drive. It’s a retreat into luxury, along the highways of your mind.

 

98 Regency. The marriage of logic and luxury.

Some decisions in life, fortunately, are never made for purely logical reasons. And that’s true of the thinking man’s luxury car, the Oldsmobile 98 Regency.

When you buy a Regency, it’s easy to see what the attraction was in the first place. It simply surrounds you with the kind of elegance you could never justify to, say, your accountant.

But then, he may never have relaxed in “loose-pillow” look crushed velour seats.

Or experienced the smooth ride, the feeling of control, designed into the Regency’s computer-engineered suspension system.

The quiet that allows for easy conversation. Even at highway speeds.

Yet for the man who takes a practical view of luxury, there is a certain logic to this luxury car.

The logic of improved gas mileage over last year’s model. The Regency, with standard automatic transmission and 350 V-8, will get you to the church on time. Economically. (EPA estimates: 21 miles per gallon on the highway and 16 in the city. Your mileage depends on how you drive, your car’s condition, and its equipment. EPA ratings are lower in California.)

Then there’s the logic of improved maneuverability in city traffic. Of efficiently organized space for your luggage. Improved head and rear legroom.

Most logical of all, the logic of value per dollar in your luxury car.

And that is our secret of a successful marriage.

 

Oldsmobile’s answer to expensive European luxury sedans.

Omega Brougham. Priced under $4000.

It stands to reason that if a foreign car is going to be priced thousands of dollars more than an Omega Brougham, you ought to be getting a lot more car for your money. Let’s just see how these cars stack up against each other.

While being priced a lot less, Omega Brougham still offers room, comfort and gas economy comparable to expensive European sedans. What’s more, its low $3,914 price even includes this available equipment: bucket seats; sports mirrors; floor shift control and super stock wheels. And you can even add steel-belted radial tires ($69) and still keep the price under $4,000.

Check out an Omega Brougham Sedan today. We think our combination of price, luxurious appointments and Oldsmobile quality are going to win you over.

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