Excedrin: I had a headache THIS big… (1985)

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Excedrin for a headache THIS big - Vintage 1980s ad

Note: This article may feature affiliate links to Amazon or other companies, and purchases made via these links may earn us a small commission at no additional cost to you. Find out more here.

This vintage TV commercial and print ad featured the simple tagline “I had a headache this big… and it’s got Excedrin written all over it.”

Somehow, that sentence ended up becoming one of the most enduring advertising slogans of the eighties.

I had a headache this big… and it’s got Excedrin written all over it

“I had a headache this big… but I took Excedrin, and it’s gone.”

When you get a headache this big and it’s got Excedrin written all over it, you want the big headache medicine, Extra-Strength Excedrin.

Excedrin has more medicine than any regular strength pain reliever. In fact, Excedrin is at the limit, the most medicine you can get without a prescription.

Nothing you can buy is stronger or works better on a big headache than Extra-Strength Excedrin. (Bristol-Myers)

Excedrin I had a headache THIS big (1985)


Excedrin headache medicine TV commercial (1980s)

“I’ve got a headache this big… and it’s got Excedrin written all over it.”

ALSO SEE: 50 most popular vintage perfumes from the ’80s


A simple headache can change the way a woman looks (1974)

Which is why you may want something more effective than common aspirin.

The twinges and frowns of a headache last only an instant. But no woman wants to look less her best. Even momentarily, which is why you may want an extra-strength pain reliever…

Yes, pain can momentarily do things to the way you look. But when you want it, there’s more effective relief. Excedrin.

Excedrin headache medicine - Change the way a woman looks (1974)


Excedrin: There’s no room in my schedule for a headache! (1975)

“So when a headache comes along, I take two Excedrin and keep on going. Sure, I’ve tried regular aspirin. But for me, Excedrin does a better job.

“I’ve heard about two medical studies on pain, at a major hospital and a university medical center, there the doctors also found Excedrin was superior to the regular aspirin tablet. I can see why Excedrin is known as the extra-strength pain reliever.”

Excedrin - There's no room in my schedule for a headache (1974)

ALSO SEE: How John Wayne introduced Datril pain reliever back in the 1970s

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