Somehow, that sentence ended up becoming one of the most enduring advertising slogans of the eighties.
I had a headache this big… and it’s got Excedrin written all over it
“I had a headache this big… but I took Excedrin, and it’s gone.”
When you get a headache this big and it’s got Excedrin written all over it, you want the big headache medicine, Extra-Strength Excedrin.
Excedrin has more medicine than any regular strength pain reliever. In fact, Excedrin is at the limit, the most medicine you can get without a prescription.
Nothing you can buy is stronger or works better on a big headache than Extra-Strength Excedrin. (Bristol-Myers)
Excedrin headache medicine TV commercial (1980s)
“I’ve got a headache this big… and it’s got Excedrin written all over it.”
A simple headache can change the way a woman looks (1974)
Which is why you may want something more effective than common aspirin.
The twinges and frowns of a headache last only an instant. But no woman wants to look less her best. Even momentarily, which is why you may want an extra-strength pain reliever…
Yes, pain can momentarily do things to the way you look. But when you want it, there’s more effective relief. Excedrin.
Excedrin: There’s no room in my schedule for a headache! (1975)
“So when a headache comes along, I take two Excedrin and keep on going. Sure, I’ve tried regular aspirin. But for me, Excedrin does a better job.
“I’ve heard about two medical studies on pain, at a major hospital and a university medical center, there the doctors also found Excedrin was superior to the regular aspirin tablet. I can see why Excedrin is known as the extra-strength pain reliever.”