1970s Cadillac cars: See the Eldorado, deVille, Seville & other classic models

1970s Cadillac cars Eldorado, luxury convertibles and other classic models

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Love those old Caddys? Take a look back at some classic 1970s Cadillac cars, including the Sedan deVille, Fleetwood Sixty Special Brougham, Eldorado Coupe, Eldorado Convertible, Seville and more!

Cadillac for 1971: The New Look of Leadership

The exciting new Sedan deVille and Fleetwood Sixty Special Brougham

Never has the introduction of a new Cadillac so dramatically established Cadillac’s undeniable leadership in the world of fine motor cars.

All nine of the magnificent 1971 Cadillacs are totally new. They are completely new in looks — with crisper, more classic contours, greater glass area and doors designed to permit easier entry and exit.

They are new in luxury — with a completely redesigned instrument panel, new lower profile seats and a wide selection of rich new fabrics. And they are new in convenience, including a unique light monitoring system available on all models.

You will discover new performance, too. The superb Cadillac ride has never been smoother. The quietness of operation will impress even long-time Cadillac owners. And all Cadillac V-8 engines deliver their famed performance on the new no-lead, low-lead fuels.

See — and drive — the brilliant new 1971 Standard of the World, now at your authorized dealer’s. Leadership has never been so elegantly presented.

Cadillac-for-1971 (1)

The new Eldorado… the world’s most elegant personal cars.

In the Eldorado Coupe and Convertible, Cadillac presents two completely new and completely distinctive automobiles. A new, longer wheelbase provides superb riding qualities and new, more impressive beauty.

Individual touches, such as the jewel-like stand-up crest and the exclusive coach windows on the Coupe, typify the Eldorado’s many styling innovations.

The Convertible, now the only luxury convertible built in America, comes equipped with an ingenious new inward-folding Hideaway Top. It provides a more graceful top-down appearance and allows greater room for rear-seat passengers.

Both Eldorados share the same 8.2 litre V-8 (the world’s largest production passenger car engine) in combination with the precise handling of front-wheel drive, variable-ratio power steering, power front disc brakes and Automatic Level Control.

Surely, these are the two most excitingly luxurious automobiles in the world of personal motoring… the Fleetwood Eldorados by Cadillac.

Cadillac-for-1971 (2)

ALSO SEE: Cool Cadillacs from the 1950s

A blue 1971 Caddy

1971 Cadillacs

Eldorado. For people with an instinctive taste for elegance. (1972)

A very special car for very special people. The Eldorado by Cadillac.

It looks to be exactly what it is — the world’s most elegant personal car. And, with its 8.2 litre engine, it acts the part. Moreover. Eldorado is the only luxury car with front-wheel drive, variable-ratio power steering and Automatic Level Control.

In addition, you may now specify American-made, steel-belted radial tires (inset). Also available: a Dual Comfort front seat and Track Master, Cadillac’s skid-control braking system.

As the classic coupe shown or as the only luxury convertible built in America. this is motoring at its finest. Maybe it’s presumptuous to imply that any car can change your life-style. In the case of Eldorado, maybe not. Cadillac Motor Car Division.


72 Eldorado convertible: If ever there were a thoroughbred of cars…

…this is it. Eldorado Convertible by Cadillac. It has the lines, the dash, the spirit. And something more. Because this one is unique — even among thoroughbreds. It is the only luxury convertible built in America. The only luxury car with front-wheel drive…


Cadillac. Wherever men seek to excel. (1972)

The more a person strives for excellence, the more he is drawn to Cadillac. For this car stands for excellence itself. With styling, both classical and contemporary. With ever greater comfort and convenience.


1972: Do people own Cadillacs because they get more out of life, or…

…do people get more out of life because they own Cadillacs? It’s hard to say. Because Cadillacs have been an integral part of the good life for 70 years now.

In prestige, in performance, in pure driving pleasure, probably nothing offers more deep-seated satisfaction than owning a Cadillac. Small wonder Cadillac resale value is tradition. ally the highest of any car built in the land. The only question remaining is: Do you visit your authorized Cadillac dealer today or tomorrow?


1974 Cadillac car interior: Back seat with Ban-Lon carpet

1974 Cadillac car interior - Back seat

Classic 1976 Cadillac car

Classic 1976 Cadillac car

1976 Cadillac Seville 70s cars

Because you’re more than the family chauffeur. 

1976 Cadillac Seville 70s cars

Cadillac Eldorado 76: Personal size.

Coupe, Custom Cabriolet or Convertible … Eldorado ’76 is one of the world’s most exciting cars. With that rare blend of sportiness and luxury that is Eldorado. Plus the maneuverability and front seat roominess of front-wheel drive.

Together with Variable Ratio Power Steering, Automatic Level Control and refinements for 1976, it adds up to a remarkable roadability.

Cadillac Eldorado cars from 1976

3 models of 1970s Cadillacs from 1977

DO YOU AGREE? Mercury Marquis beats the Cadillac deVille (1977)

3 models of 1970s Cadillacs from 1977

1977 Cadillac Eldorado

1977 Cadillac Eldorado classic 70s cars

1977 Cadillac Seville

1977 Cadillac Seville classic 70s cars

1977 Cadillac cars – Next generation luxury cars
1977 Cadillac cars - Next generation luxury cars

1970s Cadillac cars: 1978 models

Time to head home. Time to discover anew how accommodating your Cadillac can be. As you slide in and adjust the plush power seat, you feel the tensions of the day begin to ease.

The quiet surrounds you. Push a button… and the stereo radio seeks out music to match your mood. Stop for weekend supplies and the available new electronic level control activates automatically to maintain a smooth, level ride.

Merge onto the freeway and you appreciate those special Cadillac conveniences available… as your Cadillac remembers to turn on its lights with the approach of dusk. The Cadillac Hour. In some ways, it’s the best time of the day.

1978 Cadillac cars

DON’T MISS: Take a luxurious ride in the smooth, ’68 Cadillacs: Big as a boat, but comfy as a sofa

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Comments on this story

One Response

  1. It’s easy to forget how huge and ungainly these full-size, pre-oil-shock cars were, compared to even the largest vehicles today. Once in a while you see one on the road, and their sheer size makes them stand out. If you never had the experience of driving one, you can’t appreciate how hard they were to maneuver (even with power steering) and park. On the other hand, they had unbelievable power, and the ride was silky smooth.

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