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Take a luxurious ride in the smooth, ’68 Cadillacs: Big as a boat, but comfy as a sofa

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Vintage 1968 Cadillac ads

’68 Cadillacs: Luxury plus performance

He bought it for its luxury — but all the talks about is its performance. Owners of ’68 Cadillacs are so enthusiastic about the alert response and smooth, quiet operation of the new 472 V-8 engine that they often fail to mention the other outstanding features.

Your authorized Cadillac dealer will point out the brilliant new interiors and dramatic innovations, such as the concealed windshield wipers and improved variable-ratio power steering. Then discover for yourself its remarkable performance.

68 Cadillacs


Most of the limousine comes with the convertible.

The most desirable features of the Cadillac Fleetwood 75 Limousine can be found in the DeVille Convertible.

Like all Cadillacs, they share the all-new 472 V-8 — biggest, smoothest engine ever put into a production car. They also share a host of Cadillac refinements, such as concealed windshield wipers and rich, tasteful interior appointments…

68 Cadillacs - cars from January 1968

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See the ’68 Cadillacs: Eldorado

Only Eldorado combines motoring’s five newest advances. Even if you owned all the other cars built in the world, you couldn’t enjoy the exclusive combination of motoring advances that are standard on the Cadillac Fleetwood Eldorado.

Each contributes significantly to Eldorado’s superb performance and roadability.

All these achievements are complemented by dramatic new styling and unstinting luxury. Together, they leave no doubt that the 1968 Fleetwood Eldorado is the world’s finest personal car — a car that could only be built by Cadillac.

Cadillac cars from Feb 1968


Cadillac owners look a little younger these days

The 1968 Cadillac has already proved to be the most popular luxury car ever built. More an more young people, and those who are young at heart as well, are getting with and staying with Cadillac…

Cadillac cars from Feb 1968


See who admires the ’68 Cadillacs

Caution! Admirers who get this close end up as owners. Driving a new Cadillac is one of those experiences that almost defies description. Once around the block is impressive, twice is persuasive, and a few miles on the highway is highly convincing…

68 Cadillacs cars from March 1968


Plush, sofa-like interior – upholstered seats in the Cadillac

MORE: Cadillac: The new look of leadership (1971)


Only Cadillac Fleetwood Eldorado combines motoring’s five newest advances

LIFE Feb 23, 1968 Cadillac Eldorado


Cadillac for 1968 introduces its all-new 472 V-8 engine

1968 Cadillac cars - ad from 1967

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