Big classic 50s Buicks, including the Roadmaster, Century and Super cars

Classic 1950s Buick Roadmaster

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When you look back at these classic 50s Buicks, you can’t help but appreciate the iconic style – and size! – of these huge old cars that were found on roads all across the US.

Classic 1954 Buick Century

Century: It’s  car with the fleet-lined look of a sports car — on a tidy 122-inch wheelbase, and it tips the scales at 3866 nimble pounds as it comes off the assembly line.

Classic 1954 Buick Century


’55 Buick Roadmaster: This you take in glowing pride

Wonderful things seem to happen to people when they take over a 1955 Buick Roadmaster like the one shown here. There’s a special lift just to see it waiting at the curb — swift-lined, stunningly-styled, fairly breathing success.

Roadmaster – Custom-built by Buick

When better automobiles are built, Buick will build them

'55 Buick Roadmaster: This you take in glowing pride


Classic 50s Buicks: The 55 Century Convertible

Let’s face it — a Convertible has a special place in the heart of every man and woman who drives.

It’s a joy, and a sparkle, and an unfettered spirit–because that’s the way it makes you feel. But the swift-lined beauty you see pictured here sweeps your spirits on high from far more than just its open-roofed jauntiness. Tes a Buick Convertible, styled — as you’ll discover — to catch all eyes and hold them in a long linger.

It’s a brawny automobile built big and broad _ and solid of sinew to take the travel of many miles and years.

It’s a beautiful-riding car, engineered with the constant levelness of coil springs on all four wheels, and with the true-track steadiness of a full-length torque-tube drive to hold firm to the course you steer.

Above all, it’s a performer, this Buick — a performer with silken wallop that quickens the pulse and puts a lilt in your heart.

For here you boss a hoodful of high-compression V8 power that’s on the record book as the highest in Buick history.

And here you have the split-second response and far better gas mileage of Variable Pitch Dynaflow* to open a new world of spectacular thrills to you.

So why not take your travel with the tang and lift of a Buick Convertible? You can pick one almost tailor-made to your means — because there’s a Buick Convertible in every price range…

The bedrock-priced special — the supremely-powered Century illustrated above — the extra roomy SUPER — the custom-built ROADMASTER. Visit your Buick dealer soon–like this week — and see how easily this joyous new motoring life can be yours.

'55 Buick Century Convertible

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1955 Buick cars

1955 Buick cars - Yellow


The joy that only the finest can give

We address ourselves here to some certain people. They are those who know and appreciate fine cars, and can avail themselves of the deep satisfactions to be had there — but who also look beyond the obvious.

To you we extend an invitation to try a Roadmaster as it is custom-built by Buick in 1955 — for we believe this automobile will thrill you more than you may realize.

'55 Buick Roadmaster: Here you swing your spirits skyward

MORE: See some huge classic 50s station wagons, with fins & rear-facing back seats


’55 Buick Roadmaster: Here you swing your spirits skyward

There’s a way to put a measure to many things in this master Buick… to its power, to its length, to its width, to all its physical characteristics — even to the deep yield of its supremely soft seat cushions.

But who can put a measure to the soaring lift a man feels at possession of Roadmaster greatness?

Who can put to words the wings your spirits take when you’re at the wheel of an automobile so magnificently alive, so immediately responsive, so incredibly smooth of ride as this stunning sweep of beauty?

1955 Buick Roadmaster car


Buick’s new Boulevard Ride for 1956

Along a city street, it rides with sweeping grace — and from the envying eyes that follow you in a long linger, you know you’re traveling in the freshest fashion on wheels.

At a light, along a turnpike, or up a long hill — it moves like pure performance — with the silent might and flash-fast response of the loftiest, highest-compression horsepower in Buick history — and with the instant take-hold take-off of a terrific new Variable Pitch Dynaflow.*

That you know from merely pressing the gas pedal a small fraction of its full travel.

But not till you guide this great new Buick to the off-beat roads and the high-crowned black-top will you fully know what wonderful new magnificence has been brought to the Buick ride for 1956.

Boulevard Ride buick 1956 1955

Consider this: There’s more here than just the constant buoyancy of coil springs on all four wheels — and the on-target track of a full-length torque-tube — and the solid substance of a massive X-member frame.

There’s a new deep-oil cushioning of jars and jolts that brings a boulevard smoothness to every road you ride.

There’s a swift new surety of control on turns and curves and uneven roads — and a catlike grace in the way you corner.

There’s a whole new front-end geometry that gives a brand-new “sweetness” to the feel of the car — that holds this broad Buick to a level plane on full-turn curves — eases steering to a new delicacy — brings front wheels to a more positive return to center — adds a truer and more solid “sense of direction” to the car’s every inch of travel.

We’re ready now to offer you a sampling of what ride-engineering at its Buick best can mean.

Drop in on us soon — and take your own measure of the automobile that just had to be called the best Buick yet.

  • NEW Precision-Balanced Chassis, engineered all new from front to rear for extra-rugged roadability
  • NEW V8 Power Peaks In Every Buick
  • NEW Variable Pitch Dynaflow — with double-action take-off
  • NEW Deep-Oil-Cushioned luxury ride — with all-coil springing and true torque-tube drive
  • NEW Sweep-Ahead Styling–with Fashion Color Harmony inside and out
  • NEW Smoother-Action Brakes with Suspended Pedal NEW Stepped-Up Gas Mileage in All Buicks
  • NEW Safety Power Steering for instant and constant response

* New Advanced Variable Pitch Dynaflow is the only Dynaflow Buick builds today. It is standard on Roadmaster, Super and Century — optional at modest extra cost on the Special. Standard on Roadmaster and Super, optional at extra cost on other Series.


Success Story of a Modest Man: 1957 Buick Roadmaster

AS A MAN makes his way up in the world, it’s only natural that the personal possessions he chooses bespeak the success he has attained. But the story need not be told in boastful tone — with the access on cost rather than merit. Nowhere, perhaps, is this more gratifyingly true than in the selection of a fine motor-car — as exemplified by ROADMASTER.

Among men who have the wherewithal to buy whatever car they choose, Roadmaster has become an ever-increasing choice. We think you may like to know why this is so. ROADMASTER, you see, is not the costliest of fine cars. But it is the most distinguished of Buicks.

As such, it embodies all the brilliant advances that have swept Buick to top rank as America’s most-wanted big car — then carries each of these advances to a new peak that is ROADMASTER’S own. For example, here is the style-setting grace of Buick’s 1957 low-sweep silhouette further enhanced by distinctive touches of elegance only the custom-built ROADMASTER can have.

Again, here is Buick’s new and mighty 1957 V8 engine — powered to the highest peak in ROADMASTER’S illustrious history. Here is more massiveness—to bring even steadier motion to Buick’s wondrously buoyant new 1957 ride — plus a new ease of handling born of ROADMASTER’S new Safety Power Steering.

1957 Buick Roadmaster - Red


1957 Buick Roadmaster car interior

1957 Buick Roadmaster car interior


57 Buicks: #1 on the Zest-seller list

1957 Buick cars


The 1958 Buick Roadmaster 75 cars

Roadmaster 75 2-door 6-passenger Riviera

Buick Roadmaster 75 car for 1958

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