The womenswear in her collection was considered “casual sportswear,” and consisted mainly of everyday budget-friendly basics — from polo shirts to ruffled blouses, denim jeans to pastel swimsuits — and could be found at malls nationwide from 1981-1989.
Cheryl Tiegs clothing at Sears: The face (and the name) will be in the book (1980)
Excerpted from an article by Genevieve Buck – Austin American-Statesman (Texas) August 17, 1980
Cheryl Tiegs, America’s best-known and highest-paid model, has formed a fashion alliance with Sears, Roebuck & Co.
A collection of casual sportswear with Tiegs’ signature will be available this December in the firm’s 900 stores and through its spring 1981 catalog.
The 32-year-old with the radiant smile and the 10-plus figure was in Chicago last week for the announcement of the program to Sears executives.
Tiegs says her Sears partnership was a natural. “I grew up reading Sears catalogs, and worked with Sears early in my modeling career.”
She made her appearance as a Sears cover girl at 18 in 1966 [see that photo below], with another cover the following year, and numerous inside appearances later. She considers that Sears cover her first big break.
(When she started modeling at 16, she earned $25 a day. In 1978, she was making $2,000 a day, and although talk has it that her current rate is $25,000 a day, she works only on negotiated contracts rather than by the hour or the day.)
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The first collection will include a small number of separates, but Tiegs says there are possibilities for more items or groups in the future, such as active sportswear or swimwear. Her own wardrobe reflects this penchant for casual clothes.
“I feel best in sweatshirts, jeans, cowboy boots and in the summer, shorts. The more natural I feel, the better.
“I don’t have a lot of clothes. I’m the worst shopper. Every six months I go on a spree, but I spend an extraordinarily small amount on clothes. My closet is very small, maybe only this big,” she said, indicating about a yard.
It’s got to be Cheryl Tiegs (1983)
From the Cheryl Tiegs Collection, in a variety of coordinated colors. Cuffed shorts in cotton and polyester, $12; 100% cotton knit top, $14; nylon cire jacket, $18.
The look says it’s Cheryl Tiegs. The value says it’s Sears.
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It’s got to be Cheryl Tiegs for fall
From the Cheryl Tiegs collection, and colored for fall. Pleated fall cord pants with slash pockets, $22. And a stand-up collar shirt with rows and rows of ruffles, $20. The look says Cheryl Tiegs. The value says Sears.
It’s got to be Cheryl Tiegs for fall
From the Cheryl Tiegs collection, in colors to match the season. A tattersall shirt made sassy by its bib front and stand-up collar, $22. And corduroy pants with pleats and slash pockets, $22.
Cheryl Tiegs signature sportswear: Classic western-style jeans
Signature sportswear: Six pages of designer-inspired separates, all with important fashion details for that up-to-the-minute look
MORE: The unlikely history of Levi’s jeans – or, how clothing styles from 150 years ago are somehow still fashionable today
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Vintage Cheryl Tiegs womenswear: Summer pales
Cheryl Tiegs fashions for fall 1982/1983
The model’s collection included everyday clothes like ruffled shirts, colored denim, sweater vests, jeans and culottes
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Cheryl Tiegs’ swimsuits at Sears
Pastel striped swimsuits at Sears (1983)
Vintage swimwear: 1 and 2 Stripe or solid — both are decidedly daring! Soft maillots are knit of Antron nylon and Lycra spandex and will make heads turn.
Proportioned to fit you with adjustable ties at legs and sides. Back criss-cross straps are also adjustable. Nylon knit lined crotch and bra. Hand wash; line dry.
(2) Solid maillot has elastic shirred center front with shirred leg openings.
(3) The mystery of the big cover-up. How can it look so good over suits, as well as paired with jeans? Its in the great styling . . . dropped shoulders, breast pocket, shirttail bottom and side slits. Knit of polyester and cotton; machine washable. Imported. State S, M, L.
Cheryl Tiegs is wearing her personal jewelry
Cheryl Tiegs swimwear: Wet-look black swimsuit
If you want to be noticed, show up in this wet look cire maillot. Contrasting zipper front and facing. Knit of Antron and Lycra spandex.
Decidedly different and definitely dramatic. Poncho-style coverup has a cowl neck with macrame and shells. Open sides and self fabric tie belt.
SEE MORE: 24 stylish ’80s swimsuits: Shapely, slimming, sexy summer swimwear
Cheryl Tiegs elegant night dressing: Pajama, wrap robe, slip gown
ALSO CHECK OUT: Totally awesome vintage ’80s clothes for girls
If you were a teen boy in the 80s, you almost certainly remember Cheryl Tiegs’ infamous mesh swimsuit, which was decidedly NOT in the Sears catalog… ;)