Memories of these 70s perfumes will take you straight back in time

Popular vintage 70s perfumes at Click Americana

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Which one of these retro 70s perfumes was your signature scent?

Here is a look back at 95 vintage fragrances for women — perfumes, colognes, eau de toilettes (okay, eaux de toilette if you want to be proper) and more — from the decade of disco.

All of these 70s perfumes are listed alphabetically by name. (For more classic fragrances, don’t miss these: 80s perfumes & 90s perfumes!)

Have we missed any of your favorite seventies scents? Let us know in the comments!

1000 de Jean Patou: The limited edition perfume (1976)

Because “1000 de Jean Patou” is so rare and available to so few, each flacon is registered.

A special hand-numbered card accompanies this totally unique perfume… a remarkable blend of some of the richest and rarest essences in the world today.

Jean Patou 1000 perfume 1976



4711 cologne for women by Kolnisch Wasser (1972)

Love thyself. 4711. The original cologne.

The art of living isn’t just living. It’s loving. First yourself. Then another. Then the world. 4711 gets you started. (Splash).

You’ll love yourself all over. (Splash). Any time of day. Anywhere. Splash it on and you’ll know what the art of living is all about.

4711 cologne for women by Kolnisch Wasser (1972)


Ambush perfume by Dana (1972)

Ambush perfume by Dana (1972)


Ariane perfume by Avon (1977)

Now there is a fragrance that remembers what it is to be a woman.

Ariane. Soft and warm and totally feminine. All the things a woman had the right to be.

Ariane perfume by Avon (1977)


70s perfume: Arpege from Lanvin (1973)

Arpege from Lanvin (1973)


Audace perfume by Parfums Rocha (1972)

What has happened to women has now happened to perfume.

Audace, a new perfume from France. Where women always do things a few years sooner.

Audace perfume by Parfums Rocha (1972)


Aviance perfume by Prince Matchabelli (1978)

Aviance perfume by Prince Matchabelli (1978)


70s perfume: Babe perfume from Faberge (1977)

Did you know they still make this??

Babe perfume from Faberge (1977)


Blue Jeans perfume by Shulton (1977)

Now I can wear my Blue Jeans anywhere.

Dressing up is fun. ‘Specially since I can still wear my Blue Jeans cologne. It makes me feel…soft. And breezy. And pretty. And I guess I’m not the only one that thinks so.

Blue Jeans perfume by Shulton (1977)


70s perfume: Bonne by Bonne Bell vintage perfume (1977)

Bonne. A new fragrance.

Breezy like the big outdoors.

Fresh like a bouquet. And very un-bashful.

Bonne. It’s not just something you wear, it’s something you are.

Bonne by Bonne Bell vintage perfume (1977)


Cabriole perfume by Elizabeth Arden (1978)

There is this woman. Watch her. She is a tapestry of delicious contradictions. Capable of laughter that all the world may witness. And of tears that no one will ever see.

A swimmer who may never enter the water. A musician who may choose to listen rather than to play. A wife who feels like a lover. A mother who remembers what it was like to be a child.

There is this woman. And here is the fragrance that defines her: a melding of flowers and more flowers, mingled with a fresh flourish of spices.

We call it — Cabriole, by Elizabeth Arden. Because there’s never been a better, more rewarding time to be a woman.

Cabriole perfume by Elizabeth Arden (1978)


70s perfume: Calandre vintage perfume from Paco Rabanne (1978)

Calandre vintage perfume from Paco Rabanne (1978)


Calvin Klein perfume (1978)

Calvin Klein perfume (1978)


70s perfume: Candid perfume and fragrances from Avon (1970s)

Candid perfume and fragrances from Avon (1970s)


Cardin de Pierre Cardin perfume (1977)

Cardin de Pierre Cardin perfume (1977)


Casaque perfume by Jean D’Albret (1970)

Casaque perfume by Jean D'Albret (1970)


Chanel No 5 perfume (1973)

Chanel No 5 perfume (1973)


70s perfume: Chanel No 19 perfume (1973)

Chanel No 19 perfume (1973)


Chanel No 22 perfume (1970)

Chanel No 22 perfume (1970)


Chant d’Aromes perfume by Guerlain (1970)

The language of flowers.
Rose. “Your sorrows are mine.”
Gladiola. “You pierce my heart.”
Poppy. “My dreams are of you.”
Geranium. “You are childish.”
Lilac. “Do you still love me?”
Anemone. “Go away!”
Camellia. “I shall love you always.”
Marigold. “What is the matter?”
Jasmine. “Our love will be sweet.”

A century ago lovers were shyer than now and conveyed their deepest; emotions by means of flowers. An orchid clutched in a maiden’s moist hand said, “I await,” while a sprig of holly sent through the mail meant. ‘I’m afraid to approach.”

Guerlain has taken the essence of the most eloquent flowers and compressed it into a fragrance. Chant d’Arémes. When there are no words.

Chant d'Aromes perfume by Guerlain (1970)


70s perfume: Chantilly eau de toilette spray mist by Houbigant (1972)

Chantilly eau de toilette spray mist by Houbigant (1972)


Chantilly ad with Christie Brinkley – Vintage fragrance from Houbigant (1973)

Chantilly perfume ad with Christie Brinkley - Vintage fragrance from Houbigant (1973)


Charlie perfume by Revlon (1978)

Charlie perfume by Revlon (1978)



Chimere perfume by Prince Matchabelli  (1979)

Chimere perfume (1979)


Chloe perfume from Parfums Lagerfeld (1978)

Chloe perfume from Parfums Lagerfeld (1978)


70s perfume: CIE perfume by Shulton, endorsed by Candice Bergen (1979)

“CIE goes with all the things I love to do. CIE is me.” — Candice Bergen

Cie perfume by Candice Bergen (1979)


Coriandre pefume by Jean Couturier (1978)

Coriandre pefume by Jean Couturier (1978)


70s perfume: Cristalle perfume by Chanel (1979)

Cristalle perfume by Chanel (1979)


DuBarry vintage perfumes (1972)

DuBarry vintage perfumes (1972)


Eau de Love fragrances by Menley & James (1970)

This is Eau de Love.

Jasmin. (Because it smells like spring.)
Orange Blossoms. (Because they’re fresh.)
Oak Moss. (Because it’s cool and green.)
Mediterranean Rose. (Because it’s sophisticated.)
Geranium. (For honesty.)
Lemon. (For a touch of lightness.)
Sandalwood. (Because it’s modern.)
Lavender. (Because it’s romantic.)

These are the things that make Eau de Love subtle, yet stirring.

Eau de Love fragrances (1970)


Emeraude perfume by Coty (1979)

Emeraude perfume by Coty (1979)



70s perfume: Emprise perfume from Avon – Retro 1970s fragrances

Emprise perfume from Avon - Vintage 1970s fragrances


Essence Rare perfume by Houbigant (1977)

We searched until we found the Essence Rare.

We searched. Until we found a fragrance that starts softly, develops beautifully, and never seems to end. And then we made it in perfume. In cologne spray. And in powdering.

Essence Rare vintage perfume by Houbigant (1977)


Fracas 70s perfume by Robert Piguet (1979)

Fracas 70s perfume by Robert Piguet (1979)


Givenchy III parfum (1972)

“Today’s woman can create sunshine all around her by the clothes she wears, the fragrance that is her own ambiance, her own atmosphere. I have created this new parfum just for her.” — Hubert de Givenchy

Givenchy III parfum (1972)


Halston vintage perfume and cologne (1979)

Halston perfume and cologne (1979)


Heaven Sent fragrance from Helena Rubenstein (1973)

Heaven Sent fragrance from Helena Rubenstein (1973)


70s perfume: Intimate perfume by Revlon (1970)

Intimate perfume by Revlon (1970)


Je Reviens perfume by Parfums Worth (1979)

Je Reviens perfume by Parfums Worth (1979)


Jontue fragrance from Revlon (1977)

Jontue fragrance from Revlon (1977)


Jovan Musk Oil 70s perfume and cologne (1977)

In a world filled with blatant propositions, brash overtures, bold invitations, and brazen proposals… Get your share.

Jovan Musk Oil 70s perfume and cologne (1978)



70s perfume: Khara vintage perfume by Max Factor (1977)

Khara vintage perfume by Max Factor (1977)


KiKU perfume from Faberge (1970)

KiKU enrobes you in soothing, shimmering scent.

Exotic love potions, born of the bath, now emerge as Spirit-sparkling fragrance for afterbath as well. KiKU — like love — smooths the body, soothes the soul, silkens, softens, satins.

Elegantly gifted in yellow and golden treasure cases.

Shamelessly feminine. Fabulously Fabergé.

Kiku perfume from Faberge (1970)


70s perfume: L’Air du Temps perfume by Nina Ricci (1978)

L'Air du Temps perfume by Nina Ricci (1978)



Lauren for Women perfume by Ralph Lauren (1978)

If it is possible for a fragrance to capture a way of living — a certain timeless style — Ralph Lauren has done just that. And done it rather beautifully.

Introducing Lauren for women.

Lauren for Women perfume by Ralph Lauren (1978)


Le Sport retro fragrance from Coty (1979)

“Play with style!”

Le Sport is more than a fragrance. It’s a way of life. The look. The feeling. The vitality of the new sport lifestyle. Day and night, you play with style.

Le Sport. Le fragrance with style.

Le Sport vintage fragrance from Coty (1979)


70s perfume: Lemon Collection fragrances from Revlon (1971)

Revlon creates ‘The Sexy Lemon’.

At last, a lemon scent that smells like a real fragrance — not just another lemon. Exciting. Inviting. And a little bit wilder than you ever thought a lemon scent could be. (Lasts longer too!)

Lemon Collection fragrances from Revlon (1971)


LeSun cologne (1972)

Introducing LeSun cologne.

The way you’d like to feel if you were where you’d like to be.

LeSun is to celebrate feeling good, like times remembered — or moments anticipated. In three scents: St. Tropez to feel sophisticated, Lumahai to feel rich, Antilles to feel at one with the earth and the sea.

LeSun cologne (1972)


70s perfume: Love’s Fresh Lemon perfumes & cosmetics by Menley & James (1972)

Love’s Fresh Lemon is the freshest, brightest, sunniest lemon you can use.

Love’s Fresh Lemon makes all of you feel fresh and light. It makes your hair squeaky clean and shiny. Your face soft and sunny. And your body fresh and smooth. There’s only one Love’s Fresh Lemon, but there are 15 different ways to use it.

Love's Fresh Lemon perfumes & cosmetics (1972)



Ma Griffe vintage perfume (1970)

Ma Griffe vintage perfume (1970)


70s perfume: Madame Rochas perfume (1971)

Madame Rochas perfume (1971)


Masumi vintage perfume by Coty (1977)

Masumi vintage perfume by Coty (1977)


Maxi perfume by Max Factor (1977)

Maxi perfume by Max Factor (1977)


70s perfume: Me perfume by Coparel (1978)

Me perfume by Coparel (1978)


Miss Dior perfume by Christian Dior (1978)

Miss Dior perfume by Christian Dior (1978)


Most Precious perfume (1973)

Most Precious perfume (1973)


70s perfume: Muget des bois by Coty – Vintage perfume (1972)

Why a boy gives a girl flowers.

He said he gave me flowers because flowers are soft and pretty.

He said he gave me flowers because they’re something real and honest.

He said he gave me flowers because those are the things I am.

And I hope he’s right, because that’s what I try to be.

Everything natural, the way nature is.

Even with the perfume I wear.

Muguet des bois. Which means “Flower of the Woods.” And that’s as natural as you can get.

Something soft and pretty, real and honest.

Muguet des bois by Coty.

Muget des bois by Coty - Vintage perfume (1972)


Music cologne from Faberge (1972)

Music cologne from Faberge (1972)


My Sin from Lanvin (1972)

My Sin from Lanvin (1972)


Mystere de Rochas perfume (1978)

Mystere de Rochas perfume (1978)


Night Blooming Jasmine perfume and cologne (1979)

On warm autumn nights near Grasse, France, the wind is filled with the scent of Jasmine.

For at this time, the Jasmine bushes of the surrounding countryside reach their highest fragrance.

Blossoms gathered on these nights can be distilled into one of the world’s truly fine perfumes.

Night Blooming Jasmine by Jovan is such a perfume.

Wear it and discover the warm sensuality that only the night can bring.

Night Blooming Jasmine perfume and cologne (1979)


70s perfume: Noir perfume for women (1976)

Noir perfume for women (1976)


Norell perfume (1977)

Norell perfume (1977)


Oleg Cassini fragrances for women and men by Jovan (1979)

Jovan introduces the signature fragrances of Oleg Cassini.

“Of all my creations, the most exciting are these…my fragrances. Because they capture the most sensuous, memorable moments of my life.

Her fragrance is delicate and beautiful. His… dangerously masculine. Wear one. Give one. And create your own most memorable moments.”

Created by Cassini to be worn by some of the world’s most beautiful people. Presented by Jovan to be worn by some of the world’s smartest.

Oleg Cassini fragrances for women and men by Jovan (1979)


Parce Que perfume from Parfums Capucci (1970)

Parce Que perfume from Parfums Capucci (1970)


70s perfume: Parure perfume for women from Guerlain (1977)

Look closely at any woman and you will come to understand the inner mood behind her outer expression.

Similarly, every great perfume has its inner mood of soul.

Parure is a wildly original blend of lilac and amber, cypress, and plum blossoms.

Outwardly it expresses a radiant beauty, remote, almost unobtainable.

But consider it as you would a diamond. Peer deep within. You will discover an inner fire, burning with promise like the rising sun.

You don’t just dab on a perfume like Parure.

You wear it body and soul.

Parure perfume for women from Guerlain (1977)


Pique vintage perfume by Paula Kent (1979)

Celebrate the gentle art of being a woman.

Every day you win. More independence. More success.

But you still love to cry at sad movies.

You still believe in the power of love at first sight.

And you think fragrance should be all flowers and feelings. Because being a woman — is everything.

Pique vintage perfume (1979)


70s perfume: Psyche perfume — Retro fragrance from 1977

“I can tell a man what I’m thinking without saying a word.”

There are times for words. And there are times when you don’t want to say anything. You just want him to know.

For those times there’s Psyche. A new kind of fragrance, a fragrance as different and as mysterious as its name.

Psyche communicates your most personal feelings — intimately, beautifully. Its secret is a rare blend of oils, and essences with the power to reveal your deepest emotions. Psyche tells him how you feel. You won’t have to say a word.

Psyche perfume - Retro fragrance from 1977


Quelques Fleurs perfume by Houbigant (1972)

Quelques Fleurs perfume by Houbigant (1972)


Rive Gauche perfume by Yves Saint Laurent (1978)

Rive Gauche perfume by Yves Saint Laurent (1978)


70s perfume: Sex Appeal perfume from Jovan (1977)

Sex Appeal perfume from Jovan (1977)


Shalimar and other Guerlain colognes (1970)

Shalimar and other Guerlain colognes (1970)


Skin perfume from Bonne Bell (1979)

Skin perfume from Bonne Bell (1979)


70s perfume: Smitty perfume by Coty (1977)

Smitty perfume by Coty (1977)


Stephen B. vintage perfume for women from Stephen Burrows (1975)

Stephen B vintage perfume for women from Stephen Burrows (1975)


Straw Hat fragrances by Faberge (1970)

Straw Hat fragrances by Faberge (1970)


70s perfume: Sweet Earth by Coty – Vintage solid fragrance compacts (1977)

Sweet Earth is not one fragrance, but 15 individual fragrances.

They are the scents of nature. And they are unique. Because each Sweet Earth fragrance has its own mood and message, and when you blend the fragrances together each combination expresses a different mood and message.

So experiment. Create. Sweet Earth is an entire language of fragrances for you to use. A language of unlimited possibilities.

Here are six, described in some of their combinations. But that’s just the beginning. Now you, like nature, can feel free to change and express yourself.

Sweet Earth by Coty - Vintage solid fragrance compacts (1977)


Sweet Honesty vintage perfume and soap from Avon (1978)

Sweet Honesty vintage perfume and soap from Avon (1978)


Taji vintage fragrances (1970)

Taji vintage fragrances (1970)


Tempo vintage perfume from Avon (1978)

Tempo vintage perfume from Avon (1978)


Tigress perfume and cologne by Faberge (1971)

Tigress perfume and cologne by Faberge (1971)


Toujours Moi perfume by Parfums Corday (1978)

Toujours Moi perfume by Parfums Corday (1978)


70s perfume: Unspoken perfume for women by Avon (1975)

Unspoken perfume for women by Avon (1975)


Retro 1970s Sun Shower fragrance from Prince Matchabelli (1973)

“Sun Shower is Prince Matchabelli’s new Casual fragrance. I use it anytime I want a little lift. After my shower. Just before lunch. Anytime. I love the fresh, clean way it feels. The simple femininity of it all.

Perfume’s something I do mostly for somebody else. But Sun Shower’s something I do just for me.”

Take a Sun Shower. By Prince Matchabelli

Vintage 1970s Sun Shower fragrance from Prince Matchabelli (1973)


VSP perfume and cologne by Jovan (1977)

If it weren’t a Very Special Perfume, we wouldn’t call it VSP.

Very special perfume.

Especially sensual. And very seductive. Created for someone very special.

Open the bottle and you’ll sense its power. It’s like standing in the center of a beautiful flower garden. Where you don’t pick the flowers. They pick you.

VSP by Jovan. A very special perfume.

VSP perfume and cologne by Jovan (1977)


White Shoulders 70s perfume from Evyan (1977)

White Shoulders perfume (1977)



Wild Lemon fragrance products from Revlon (1972)

Who’s to say it was an apple?

It could have been the fragrance of a “Wild Lemon’ that changed the course of history. Revlon’s “Wild Lemon.”

So much more than a quick tingle, it makes all other lemon fragrances seem naive by comparison.

‘Wild Lemon’ is strangely haunted by other scents, other mysteries — exotic essences that make it last and last. It’s the kind of forbidden fragrance you’d expect Revlon to discover.

Revlon introduces wild ‘Wild Lemon’ fragrance.

Wild Lemon fragrance products from Revlon (1972)


70s perfume: Wild Meadow perfume from Shulton (1975)

Wild Meadow perfume from Shulton (1975)


Wind Song Light Perfume by Prince Matchabelli (1977)

Wind Song Light Perfume by Price Matchabelli (1977)


Wind Song vintage perfume by Prince Matchabelli (1973)

Wind Song vintage perfume by Prince Matchabelli (1973)


Woman by Jovan and Man by Jovan fragrances (1977)

Woman by Jovan and Many by Jovan fragrances (1977)


70s perfume: Youth Dew from Estee Lauder (1973)

Youth Dew from Estee Lauder (1973)


Zen Perfume by Shiseido (1978)

There is a balance between your spirit and nature. A harmony between your life and time. And from this comes the serenity of knowing yourself. Now there’s a fragrance from the Orient that expresses the beauty within you.

Zen. A warm, lingering scent that creates a slightly mystical magnetism. zen. in the intriguing black bottle.

Zen perfume by Shiseido (1978)


70s perfume: Aliage perfume from Estee Lauder (1977)

Aliage perfume from Estee Lauder (1977)

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One Response

  1. Would love to stick my nose into some Coty Sweet Earth Woods Fragrances and Love’s Lemon Fresh! Also remember being a fan of Emeraude and JoVan Musk Oil. Been chasing the scent of the Coty Sweet Earth sandalwood fragrance my whole life and to this day have still not found anything that smells like it. It had a sweet sandalwood smell. I loved that stuff!

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