Which one of these retro 70s perfumes was your signature scent?
All of these 70s perfumes are listed alphabetically by name. (For more classic fragrances, don’t miss these: 80s perfumes & 90s perfumes!)
Have we missed any of your favorite seventies scents? Let us know in the comments!
1000 de Jean Patou: The limited edition perfume (1976)
Because “1000 de Jean Patou” is so rare and available to so few, each flacon is registered. A special hand-numbered card accompanies this totally unique perfume… a remarkable blend of some of the richest and rarest essences in the world today.
4711 cologne for women by Kolnisch Wasser (1972)
Love thyself. 4711. The original cologne.
The art of living isn’t just living. It’s loving. First yourself. Then another. Then the world. 4711 gets you started. (Splash).
You’ll love yourself all over. (Splash). Any time of day. Anywhere. Splash it on and you’ll know what the art of living is all about.
Ambush perfume by Dana (1972)
Ariane perfume by Avon (1977)
Now there is a fragrance that remembers what it is to be a woman.
Ariane. Soft and warm and totally feminine. All the things a woman had the right to be.
70s perfume: Arpege from Lanvin (1973)
Audace perfume by Parfums Rocha (1972)
What has happened to women has now happened to perfume.
Audace, a new perfume from France. Where women always do things a few years sooner.
Aviance perfume by Prince Matchabelli (1978)
70s perfume: Babe perfume from Faberge (1977)
Did you know they still make this??
Blue Jeans perfume by Shulton (1977)
Now I can wear my Blue Jeans anywhere.
Dressing up is fun. ‘Specially since I can still wear my Blue Jeans cologne. It makes me feel…soft. And breezy. And pretty. And I guess I’m not the only one that thinks so.
70s perfume: Bonne by Bonne Bell vintage perfume (1977)
Bonne. A new fragrance.
Breezy like the big outdoors.
Fresh like a bouquet. And very un-bashful.
Bonne. It’s not just something you wear, it’s something you are.
Cabriole perfume by Elizabeth Arden (1978)
There is this woman. Watch her. She is a tapestry of delicious contradictions. Capable of laughter that all the world may witness. And of tears that no one will ever see.
A swimmer who may never enter the water. A musician who may choose to listen rather than to play. A wife who feels like a lover. A mother who remembers what it was like to be a child.
There is this woman. And here is the fragrance that defines her: a melding of flowers and more flowers, mingled with a fresh flourish of spices.
We call it — Cabriole, by Elizabeth Arden. Because there’s never been a better, more rewarding time to be a woman.
70s perfume: Calandre vintage perfume from Paco Rabanne (1978)
Calvin Klein perfume (1978)
70s perfume: Candid perfume and fragrances from Avon (1970s)
Cardin de Pierre Cardin perfume (1977)
Casaque perfume by Jean D’Albret (1970)
Chanel No 5 perfume (1973)
70s perfume: Chanel No 19 perfume (1973)
Chanel No 22 perfume (1970)
Chant d’Aromes perfume by Guerlain (1970)
The language of flowers.
Rose. “Your sorrows are mine.”
Gladiola. “You pierce my heart.”
Poppy. “My dreams are of you.”
Geranium. “You are childish.”
Lilac. “Do you still love me?”
Anemone. “Go away!”
Camellia. “I shall love you always.”
Marigold. “What is the matter?”
Jasmine. “Our love will be sweet.”
A century ago lovers were shyer than now and conveyed their deepest; emotions by means of flowers. An orchid clutched in a maiden’s moist hand said, “I await,” while a sprig of holly sent through the mail meant. ‘I’m afraid to approach.”
Guerlain has taken the essence of the most eloquent flowers and compressed it into a fragrance. Chant d’Arémes. When there are no words.
70s perfume: Chantilly eau de toilette spray mist by Houbigant (1972)
Chantilly ad with Christie Brinkley – Vintage fragrance from Houbigant (1973)
Charlie perfume by Revlon (1978)
Chimere perfume by Prince Matchabelli (1979)
Chloe perfume from Parfums Lagerfeld (1978)
70s perfume: CIE perfume by Shulton, endorsed by Candice Bergen (1979)
“CIE goes with all the things I love to do. CIE is me.” — Candice Bergen
Complice de Francois Coty perfume (1978)
Complice wraps a woman in a fragrance so exquisite and timeless it will ride above the changing tides of fashion.
Macy’s/Bamberger’s presents Complice de Francois Coty. Conceived by Francois Coty, one of the world’s greatest perfumers, and now imported from France, Complice is thrillingly romantic. Undeniably unique. And above all, enduring. Hour after hour. Fashion after fashion.
In a limited collection for a discerning few to experience. Twelve-fifty to seventy dollars. Shown, one ounce perfume flacon crowned in etched crystal.
Coriandre pefume by Jean Couturier (1978)
70s perfume: Cristalle perfume by Chanel (1979)
DuBarry vintage perfumes (1972)
Eau de Love fragrances by Menley & James (1970)
This is Eau de Love.
Jasmin. (Because it smells like spring.)
Orange Blossoms. (Because they’re fresh.)
Oak Moss. (Because it’s cool and green.)
Mediterranean Rose. (Because it’s sophisticated.)
Geranium. (For honesty.)
Lemon. (For a touch of lightness.)
Sandalwood. (Because it’s modern.)
Lavender. (Because it’s romantic.)
These are the things that make Eau de Love subtle, yet stirring.
Elan perfume by Coty (1971)
Emeraude perfume by Coty (1979)
70s perfume: Emprise perfume from Avon – Retro 1970s fragrances
Essence Rare perfume by Houbigant (1977)
We searched until we found the Essence Rare.
We searched. Until we found a fragrance that starts softly, develops beautifully, and never seems to end. And then we made it in perfume. In cologne spray. And in powdering.
Fracas 70s perfume by Robert Piguet (1979)
Givenchy III parfum (1972)
“Today’s woman can create sunshine all around her by the clothes she wears, the fragrance that is her own ambiance, her own atmosphere. I have created this new parfum just for her.” — Hubert de Givenchy
Halston vintage perfume and cologne (1979)
Heaven Sent fragrance from Helena Rubenstein (1973)
70s perfume: Intimate perfume by Revlon (1970)
Jean Nate fragrances & body care products (1970)
This is the time to pamper somebody. And everybody loves that refreshing Jean Nate fragrance. It’s not just the gift to give, it’s the gift to get. Tingle at the touch of Jean Nate.
Je Reviens perfume by Parfums Worth (1979)
Vintage FTD Joie de Fleur perfume and cologne (1974)
This perfume has a bouquet all its own. How could we possibly make one of our bouquets better? Add the Extra Touch of Joie de Fleur Perfume or Cologne!
Joie de Fleur, with its light fantastic fragrance of a splendid summer garden, lets her enjoy the bouquet of the bouquet time after time. This is just one of the exclusive Extra Touch Specials your FTD Florist can send almost anywhere.
Jontue fragrance from Revlon (1977)
Jovan Musk Oil 70s perfume and cologne (1977)
In a world filled with blatant propositions, brash overtures, bold invitations, and brazen proposals… Get your share.
70s perfume: Khara vintage perfume by Max Factor (1977)
KiKU perfume from Faberge (1970)
KiKU enrobes you in soothing, shimmering scent. Exotic love potions, born of the bath, now emerge as spirit-sparkling fragrance for afterbath as well.
KiKU — like love — smooths the body, soothes the soul, silkens, softens, satins. Elegantly gifted in yellow and golden treasure cases. Shamelessly feminine. Fabulously Fabergé.
Koscot oil of mink fragrance set (1971)
Essence of the universal woman: the perfect fragrance for the fragrance for the woman whose soaring spirits keep pace with the sun, whose every day is filled with morning light… ever fresh, ever new. The fragrance for the woman that only you can be.
70s perfume: L’Air du Temps perfume by Nina Ricci (1978)
Lauren for Women perfume by Ralph Lauren (1978)
If it is possible for a fragrance to capture a way of living — a certain timeless style — Ralph Lauren has done just that. And done it rather beautifully.
Introducing Lauren for women.
Le Sport retro fragrance from Coty (1979)
“Play with style!” Le Sport is more than a fragrance. It’s a way of life. The look. The feeling. The vitality of the new sport lifestyle. Day and night, you play with style.
70s perfume: Lemon Collection fragrances from Revlon (1971)
Revlon creates ‘The Sexy Lemon’.
At last, a lemon scent that smells like a real fragrance — not just another lemon. Exciting. Inviting. And a little bit wilder than you ever thought a lemon scent could be. (Lasts longer too!)
LeSun cologne (1972)
Introducing LeSun cologne. The way you’d like to feel if you were where you’d like to be.
LeSun is to celebrate feeling good, like times remembered — or moments anticipated. In three scents: St. Tropez to feel sophisticated, Lumahai to feel rich, Antilles to feel at one with the earth and the sea.
70s perfume: Love’s Fresh Lemon perfumes & cosmetics by Menley & James (1972)
Love’s Fresh Lemon is the freshest, brightest, sunniest lemon you can use.
Love’s Fresh Lemon makes all of you feel fresh and light. It makes your hair squeaky clean and shiny. Your face soft and sunny. And your body fresh and smooth. There’s only one Love’s Fresh Lemon, but there are 15 different ways to use it.
Ma Griffe vintage perfume (1970)
70s perfume: Madame Rochas perfume (1971)
Masumi vintage perfume by Coty (1977)
Maxi perfume by Max Factor (1977)
70s perfume: Me perfume by Coparel (1978)
Miss Dior perfume by Christian Dior (1978)
Vintage 70s Avon Moonwind perfume (1971)
Avon introduces Moonwind… the fragrance inspired by a legend of love. Long ago, there lived a goddess of the moon. Glorious she was, so beautiful and radiant no man could turn away.
From her magic, Avon creates Moonwind — a fragrance of love. Moonwind — a heavenly, romantic fragrance now available on Earth, from your Avon Lady.
Most Precious perfume (1973)
70s perfume: Muget des bois by Coty – Vintage perfume (1972)
Why a boy gives a girl flowers.
He said he gave me flowers because flowers are soft and pretty.
He said he gave me flowers because they’re something real and honest.
He said he gave me flowers because those are the things I am.
And I hope he’s right, because that’s what I try to be.
Everything natural, the way nature is.
Even with the perfume I wear.
Muguet des bois. Which means “Flower of the Woods.” And that’s as natural as you can get.
Something soft and pretty, real and honest.
Muguet des bois by Coty.
Music cologne from Faberge (1972)
My Sin from Lanvin (1972)
Mystere de Rochas perfume (1978)
Night Blooming Jasmine perfume and cologne (1979)
On warm autumn nights near Grasse, France, the wind is filled with the scent of Jasmine. For at this time, the Jasmine bushes of the surrounding countryside reach their highest fragrance.
Blossoms gathered on these nights can be distilled into one of the world’s truly fine perfumes. Night Blooming Jasmine by Jovan is such a perfume. Wear it and discover the warm sensuality that only the night can bring.
70s perfume: Noir perfume for women (1976)
Norell perfume (1977)
Oleg Cassini fragrances for women and men by Jovan (1979)
Jovan introduces the signature fragrances of Oleg Cassini.
“Of all my creations, the most exciting are these…my fragrances. Because they capture the most sensuous, memorable moments of my life.
Her fragrance is delicate and beautiful. His… dangerously masculine. Wear one. Give one. And create your own most memorable moments.”
Created by Cassini to be worn by some of the world’s most beautiful people. Presented by Jovan to be worn by some of the world’s smartest.
Parce Que perfume from Parfums Capucci (1970)
70s perfume: Parure perfume for women from Guerlain (1977)
Look closely at any woman and you will come to understand the inner mood behind her outer expression.
Similarly, every great perfume has its inner mood of soul.
Parure is a wildly original blend of lilac and amber, cypress, and plum blossoms.
Outwardly it expresses a radiant beauty, remote, almost unobtainable.
But consider it as you would a diamond. Peer deep within. You will discover an inner fire, burning with promise like the rising sun.
You don’t just dab on a perfume like Parure.
You wear it body and soul.
Pique vintage perfume by Paula Kent (1979)
Celebrate the gentle art of being a woman.
Every day you win. More independence. More success.
But you still love to cry at sad movies.
You still believe in the power of love at first sight.
And you think fragrance should be all flowers and feelings. Because being a woman — is everything.
70s perfume: Psyche perfume — Retro fragrance from 1977
“I can tell a man what I’m thinking without saying a word.”
There are times for words. And there are times when you don’t want to say anything. You just want him to know.
For those times there’s Psyche. A new kind of fragrance, a fragrance as different and as mysterious as its name.
Psyche communicates your most personal feelings — intimately, beautifully. Its secret is a rare blend of oils, and essences with the power to reveal your deepest emotions. Psyche tells him how you feel. You won’t have to say a word.
Quelques Fleurs perfume by Houbigant (1972)
Rive Gauche perfume by Yves Saint Laurent (1978)
70s perfume: Sex Appeal perfume from Jovan (1977)
Shalimar and other Guerlain colognes (1970)
Skin perfume from Bonne Bell (1979)
70s perfume: Smitty perfume by Coty (1977)
Stephen B. vintage perfume for women from Stephen Burrows (1975)
Straw Hat fragrances by Faberge (1970)
70s perfume: Sweet Earth by Coty – Vintage solid fragrance compacts (1977)
Sweet Earth is not one fragrance, but 15 individual fragrances.
They are the scents of nature. And they are unique. Because each Sweet Earth fragrance has its own mood and message, and when you blend the fragrances together each combination expresses a different mood and message.
So experiment. Create. Sweet Earth is an entire language of fragrances for you to use. A language of unlimited possibilities.
Here are six, described in some of their combinations. But that’s just the beginning. Now you, like nature, can feel free to change and express yourself.
Sweet Honesty vintage perfume and soap from Avon (1978)
Taji vintage fragrances (1970)
Tempo vintage perfume from Avon (1978)
Tigress perfume and cologne by Faberge (1971)
Toujours Moi perfume by Parfums Corday (1978)
70s perfume: Unspoken perfume for women by Avon (1975)
Retro 1970s Sun Shower fragrance from Prince Matchabelli (1973)
“Sun Shower is Prince Matchabelli’s new Casual fragrance. I use it anytime I want a little lift. After my shower. Just before lunch. Anytime. I love the fresh, clean way it feels. The simple femininity of it all.
Perfume’s something I do mostly for somebody else. But Sun Shower’s something I do just for me.”
Take a Sun Shower. By Prince Matchabelli
VSP perfume and cologne by Jovan (1977)
If it weren’t a Very Special Perfume, we wouldn’t call it VSP.
Very special perfume.
Especially sensual. And very seductive. Created for someone very special.
Open the bottle and you’ll sense its power. It’s like standing in the center of a beautiful flower garden. Where you don’t pick the flowers. They pick you.
VSP by Jovan. A very special perfume.
White Shoulders 70s perfume from Evyan (1977)
Wild Lemon fragrance products from Revlon (1972)
Who’s to say it was an apple?
It could have been the fragrance of a “Wild Lemon’ that changed the course of history. Revlon’s “Wild Lemon.”
So much more than a quick tingle, it makes all other lemon fragrances seem naive by comparison.
‘Wild Lemon’ is strangely haunted by other scents, other mysteries — exotic essences that make it last and last. It’s the kind of forbidden fragrance you’d expect Revlon to discover.
Revlon introduces wild ‘Wild Lemon’ fragrance.
70s perfume: Wild Meadow perfume from Shulton (1975)
Wind Song Light Perfume by Prince Matchabelli (1977)
Wind Song vintage perfume by Prince Matchabelli (1973)
Woman by Jovan and Man by Jovan fragrances (1977)
70s perfume: Youth Dew from Estee Lauder (1973)
Zen Perfume by Shiseido (1978)
There is a balance between your spirit and nature. A harmony between your life and time. And from this comes the serenity of knowing yourself. Now there’s a fragrance from the Orient that expresses the beauty within you.
Zen. A warm, lingering scent that creates a slightly mystical magnetism. zen. in the intriguing black bottle.
70s perfume: Aliage perfume from Estee Lauder (1977)
Would love to stick my nose into some Coty Sweet Earth Woods Fragrances and Love’s Lemon Fresh! Also remember being a fan of Emeraude and JoVan Musk Oil. Been chasing the scent of the Coty Sweet Earth sandalwood fragrance my whole life and to this day have still not found anything that smells like it. It had a sweet sandalwood smell. I loved that stuff!
You might want to try submitting your fragrance request to “The Fragrance Shop” as they are responsible for re-creating retro or discontinued fragrances. They make them into oil formulas and can be purchased in a small vial for $6 plus shipping that lasts 14 days. Then if you like, these can be purchased in larger quantities. I just found this website and I am excited to try them!
I remember one of my favorite perfumes from the 70’s and I believe it was called Mata Mata but unsure where or if it is still made? Love the Musky Smell of it
Lovely, lovely Aliage ~ the most glorious green scent.
It has to be vintage tho, the modern formulation is a travesty of the original.
Oh, and Givenchy lll ~ another gorgeous Chypre Floral.
Aw. I was hoping for Love’s Baby Soft, but I guess that has been done and done. Great listing!
I absolutely loved Pikaki by Merle Norman.
I recall many of these and was a big fan of Casaque and Lauren. I also loved Tatiana by Diane von Furstenberg, which didn’t make the list. And all the lemon fragrances were fun. Thanks for the lovely trip….