AMC Pacer Wagons from the ’70s: The compact hatchback with a unique design

AMC Pacer Wagons from the 1970s

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AMC Pacer Wagons from the ’70s aimed to give owners passenger room and comfort in a sensibly sized car — along with fancy features like reclining front seats, an electric clock, and more.

1977 AMC Pacer Wagons

Last year, AMC introduced a car the automotive press called “the freshest, most people-oriented auto to be born in the US in 15 years” (Motor Trend magazine). We now introduce the logical extension: The new AMC Pacer Wagon.

B-pillar construction: Massive 8 pillar with roll protection is unique and basic to pacer design. This body configuration allows unusually large passenger compartment on short wheelbase. Minimizes obstructions for maximum visibility.

Three different-sized doors: Hatch opens on flat load floor. Wide-design cargo area maximizes width, instead of length, for easier access, over-sized doors — passenger. Door nearly 4″ wider than drivers — for easy entry/exit.

Wide-body room and comfort: Wide-body designs creates passenger compartment comparable in size to larger cars. Expansive tinted safety glass for unequaled visibility.

ALSO SEE: AMC Gremlin cars from the ’70s: The vintage subcompacts with the memorable name

Vintage 1977 AMC Pacer Wagons (2)

Vintage 1977 AMC Pacer Wagons (1)

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1978 AMC Pacer compact station wagon with hatchback

When she gave in to practicality, she didn’t give up her individuality.

The first baby moved her to the suburbs. The second one moved her out of her beloved sports car. But not into something square.

In fact, into something rather well-rounded. The wide stance AMC Pacer Wagon. Because a woman who knows anything about cars knows that wide is wonderful.

The Pacer Wagon’s extra width makes it extra efficient. So you get large size room and comfort in a sensibly sized car. And something even more important, extra stability, to make it ride and handle like a much larger car.

And she doesn’t mind that the Pacer Wagon’s unique wide design makes it look a little different. That’s the way a woman with her own style likes to look.

The exclusive AMC BUYER PROTECTION PLAN: AMC will fix, or replace free, any part except tires for 12 months or 12,000 miles, whether the part is defective, or just plain wears out under normal use and service.

AMC Pacer: The room and ride Americans want. The size America needs.


ALSO SEE: Ford Pinto: The bestselling sub-compact economy car from the ’70s & ’80s (and its fatal flaw)

1978 AMC Pacer Wagon - American Motors

The 1978 AMC Pacer wagon (American Motors)

Now you can get the room and the ride of a Pacer with the load space of a wagon.

Because it’s a Pacer, you get the unique wide design that provides so much more passenger room and comfort.

The ’78 wagon has lots of luxurious features, too. Like individually reclining front seats, extra quiet insulation, woodgrain instrument panel, electric clock and much more. All standard at no extra cost.

1978 American Motors Pacer Wagon

DON’T MISS: See 17 different vintage Chevrolet station wagons from the ’70s, including Chevelle, Caprice, Vega & others

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Comments on this story

2 Responses

  1. My mother had a Pacer and as kids, we hated it – was like driving around in a fish bowl. When my brother was old enough to drive, he took it through the paces (pun intended), up and down curbs, into every pot hole he could find and generally drove it like the tank it was – hoping to put it out of commission so we could get a nicer looking vehicle. When it finally did go to the junk heap, the sentiment was similar to finally being rid of an unsightly wart.

  2. The AMC cars of the ’70s were wonderfully weird — and the people who owned them knew it. I think a lot of people took a perverse pleasure in driving a car that many thought was unbearably ugly or silly. But the joke was on everyone else; those AMC cars were better built than most other cars of the era. When I was growing up, a friend of mine’s mom owned a Gremlin, and she drove that thing for years.

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