The Maxwell automobile (1905)

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This ad for two versions of a Maxwell car came out when the New York-based company was just a year old. For a time, they were one of the major players on the automobile scene, along wit Buick and Ford. In 1921 Walter P Chrysler bought most of the Maxwell car company — four years before he started his own car company, Chrysler. That new corporation took over the older company’s assets, and the Maxwell brand was no more by the end of 1925.

The Maxwell automobile - 1905

The “Maxwell”

16 HP Touring car: $1400
8 HP Tourabout: $750

Low cost of upkeep

The car that keeps repair bills down, not only makes new friends but keeps the old ones. The owner of a Maxwell does not have to live near a repair shop in order to get any use out of his car, nor is he constantly confronted with the possibility of a long walk home. He has an automobile that he can absolutely rely on. The longer he has it, the more he realizes that fact and the more he talks about it to his friends.

Right there is the basis of Maxwell popularity.

The Maxwell cards have no pump (thermo-siphon). Their double opposed motor is in front under the hood and easily accessible in every part. They have bevel gear drive. Metal bodies. Transmission case and crank case in one aluminum casting. Perfectly simple, simply perfect.

Maxwell-Briscoe Motor Co., Tarrytown, New York

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