The Gold Bell gift stamps catalog offered almost everything you can imagine for the mid-century home: furniture, appliances, dishes, flatware, kitchenware, linens, tools, toys, bicycles, sports equipment, baby gear, clocks, luggage and car accessories.
Many name brands were represented, and the whole thing was staged as Mrs America’s choice of products. (See more about Mrs America at the end of the page.) For now, come on and take a tour of all the gifts and goodies people in the sixties could earn by shopping at certain supermarkets!

GOLD BELL, and the friendly nearby merchant who gives you Gold Bell Gift Stamps, invite you to see these Masterpieces of Merchandise on display at the pleasant Gold Bell Redemption Center nearest your home.
This catalog is effective September 4, 1963, and replaces and cancels all previous catalogs. The word “Book” as it appears in this catalog means a GOLD BELL Savings Book completely filled with 1200 Gold Bell Gift Stamps only.
Gold Bell gift stamps catalog: Masterpieces of Merchandise
Gold Bell stamps home gift catalog from 1963

Gold Bell gift stamps presents Mrs America’s selection of finer gifts – 1960s

Home furniture, accessories and other vintage gifts and decor for the family

Tricycles, toy cars, chest coolers, thermoses, lawn chairs and more for vintage leisure living

Mrs America introduces the Gold Bell gift stamps catalog – and shows brandy snifters, vases, planters, and other home accessories

Vintage home decor – scales, mail boxes, mirrors, tables, statues, candle holders and bookends

Wall decor and plaques, pictures, frames, decorative flower holders, fruit baskets, floral arrangements

Exchange Gold Bell gift stamps for sterling silver platters, serving dishes, and tea sets
Plus coffee urns, salt and pepper shakers and candlesticks

Vintage cutlery, silverware, and knife sets – forks and spoons

Have a retro party using Gold Bell gift stamps!
Serving plates, salad bowls, platters, chafing dish, chip n dip set, tidbit tray

Sparkling glassware for parties, serving plates, coffee service, lazy susan

Vintage dishware patterns for plates

Vintage party dishes, candy dishes, tureens, crystal, carafes and more

Vintage mid-century furniture – folding chairs, stools, hassocks, card tables and more

Groovy retro home decor, curtains and lamps

Retro Danish-inspired table and chairs, dresser, bookcase and other home furnishings

Vintage table lamps – brass, ceramic, walnut – desk lamps and more

Record players, record stands, photographs and other retro AV gear

MORE: Peek inside a mid-century modern Scholz Mark 60 home from 1960
Vintage TV sets and clock radios – RCA Victor, General Electric, Westinghouse

Home decor – vintage clocks
Alarm clocks, mantel clocks, kitchen clocks and more retro styles

Vintage watches for men and women

Vintage beauty accessories, handbags, tote bags, jewelry, pinking shears and more

Retro fashions for men and women – jackets, sunglasses, collared shirts and more

1960s-style pillows and pillowcases, plus nylon lingerie and nightgowns

See America first! Bring along suit bags, men’s companion cases, plaid luggage, car bags

Gold Bell gift stamps catalog: Dedicated to American homemakers – Selected by Mrs America

Americana decor – furniture, art, jugs, accessories, centerpieces and more

Gold Bell gift stamps catalog: Silver serving pieces, water pitchers, coasters and ashtrays

Vintage tablesettings – forks, knives and spoons – flatware

Vintage home decor and furnishings – bedspreads, rugs

Vintage dishes – including Melmac – and teacups

Vintage mid-century furniture – chairs, footstools, magazine racks and more

Vintage lamps and lights – home decor – including a table with a built-in lamp

Vintage TV sets, stereos, TV carts, clock radios and other mid-century home electronics

Keep time with these vintage clocks, mod styles and other home decor for telling time

Classic books, vintage typewriters, desk pens, desk accessories, lighters and more

For every Mrs America: Vintage beauty accessories, handbags, tote bags, jewelry, sewing machines, watches

Vintage ’60s clothes for men and women – shirts, ties

Retro bedding styles – sheets, pillowcases, bedroom sets – plus place mats and napkins, towels

Vintage blankets and comforters

Vintage bedspreads – quilted, cotton, fringed, tailored

“Vintage blankets and tablecloths – lace and wool

Bathroom laundry hampers, trash cans and other vintage home decor and accessories

Retro floral, plain and patterned bath towels from Cannon – also bedding and blankets

ALSO SEE: Retro 1970s sheet sets with bright & bold colors and bonus flower power
Vintage bathroom accessories for the home

1963 Gold Bell gift stamp catalog

Vintage cribs, playpens, walkers and more for babies in the sixties

Everything for the ’60s baby! Stollers, high chairs, blankets, bottles, playpens, toys, carseats, baby gates, swings and more

Vintage baby gear – hangers, seat, blankets, toys, deluxe auto crib that converts to a car seat

Vintage movie cameras, vintage still cameras, and old-fashioned slide projectors and screens

Capture those special occasions with vintage movie projectors and slide projectors

For Mrs America’s Dream Kitchen: Appliances – fridge/freezer, washer, dryer
ALSO SEE: Remember these? 60+ of your favorite vintage breakfast cereals from the 60s

For Mrs America’s Dream Kitchen: Appliances – range, dishwasher, air conditioner

Vintage Revere Wear stainless pots and pans with copper bottoms

Polished aluminum vintage Buckeye cookware – saucepans, fryers, teakettle and fryers

ALSO SEE: Hot stuff! Vintage 1950s saucepans & kitchenware in popular retro styles
Vintage Pyrex and good old-fashioned Corningware – plus teapots, platters and more

DON’T MISS: Vintage Pyrex from the ’50s: Color bakingware, glass Pyrexware, dinnerware, flameware & more
Vintage kitchen helpers – chrome food storage containers, breadbox, grinders, cutters, scales and copper jello molds

Vintage chrome kitchen aids, food storage containers from the sixties

Vintage cookie jars, ice cream makers, mixing bowls

Vintage kitchen canisters, bread box, mixing bowls – chrome and color

MORE: Dozens of kitschy 70s kitchen accessories your mom or grandma probably used to have
Vintage party punch bowls, cups, pitchers and glasses

Retro ’60s 4th of July punch glasses, pitchers and stemware

SEE MORE! 60 vintage Libbey drinking glass designs from the 60s
Vintage step stools, ladders and rolling utility tables from the ’60s

Housekeeping goods and electric home accessories – irons, heaters, electric blankets, fans, can opener

For the ’60s housewife: vacuums, ironing boards, laundry carts and baskets, floor cleaners

Vintage bathroom accessories and furnishings – storage units, toothbrush holders and more

Wife Savers: Portable vacuum cleaners, mops, carpet sweepers and more for the little lady

MORE: Bad vintage Christmas ads: 20 retro holiday sales pitches that you’d never see today
Boats and vintage fishing rods and tackle from the ’60s

Vintage sports gear – baseball, golf, croquet

Shotguns, knives and other vintage camping and hunting gear from the ’60s

Camping equipment and guns from the sixties

’60s BBQ grills, thermoses, coolers & picnic baskets

Just the thing for him: Vintage hand tools, drills, workshop

Vintage power tools – radial arm saw, portable power saws, sander-polisher

For the American Mr: Vintage tool sets and saws, drills, wrenches, etc

Vintage accessories for men – shoe polishers, tie holders, watches, grooming supplies and shavers

Vintage luggage, suitcases, pullman case, train case, weekend case, overnight case and others

Plan your dream vacation! Lightweight luggage, train case, weekender, hatbox and other vintage suitcases

Vintage suitcases and luggage for your travels

Vintage car accessories – chrome mirrors, jumper cables, seat belts, floor mats and more

Home gardening tools, hoses, sprinklers

Lawn mowers and home gardening tools

Vintage ’60s BBQ grills and picnic supplies

Retro ’60s backyard lawn furniture – chairs, chaise, tables and umbrellas

Vintage ’60s backyard furniture – chairs, chaise, tables

Vintage sports gear – badminton, darts, basketball, football, ping pong, bowling, tennis

Sixties motorboats, air mattresses and swimming gear

Vintage cooking pots and pans of stainless steel and copper

Vintage kitchen tools, wafflemakers and Rubbermaid dish drainers

Retro ’60s stainless steel blenders, deep fryers, coffee pots, waffle irons, pressure cooker, griddle

Vintage toasters, toaster ovens, hand mixers and other small kitchen appliances

Vintage small kitchen appliances – Sunbeam mixmaster, GE portable mixer, Westinghouse roaster oven

Vintage bunk beds, play furniture, toys, spring ride-on horse and more

Vintage bikes with training wheels, scooters, wagons, trucks, pretend guns and more toys

Remember: You get finer gifts faster with Gold Bell gift stamps! Detroit, Michigan

Mrs America: The nation’s #1 homemaker
MRS. AMERICA OF 1962-63, Mrs. LILA MASSON, green-eyed, auburn-haired mother of three, from Detroit, Michigan. Mrs. Masson, a vibrant 39, has been married to her husband, Cleve, for 19 years. She won her title of “Mrs America”, the nation’s top homemaker, over 50 other top homemakers from every state in the union in a series of homemaking events at the nationally-known homemaking competition.
Since her coronation, she has been traveling throughout the country for personal appearances, constantly championing the ever-increasing importance of the American homemaker in our country. At the conclusion of her reign, a new “Mrs. America” for 1963-1964 was chosen, and Mrs. Masson assumed her current title of Mrs. U.S.A.
Your assurance of good value . . . the Seal of Mrs. America, Inc.
A consumer value panel consisting of state and national winners of the title of Mrs. America has checked and approved the consumer values offered in this gift catalog. The Seal of Mrs. America, Inc., denotes their approval of the stamp program and consumer values offered in it.
NOW SEE THIS: 100 vintage 1960s supermarkets & old-fashioned grocery stores


















One Response
I don’t remember Gold Bell stamps, but I definitely remember S&H Green Stamps. My parents (and everyone else’s parents) collected them and were able to get all kinds of things that they wouldn’t have bought for themselves otherwise. Pretty much every store gave them out, so it was easy to accumulate lots of them quickly.