McDonald’s introduced the Big Mac in the 1960s, then created a catchy jingle for it that we couldn’t forget

McDonald's introduces the Big Mac (1969)

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Let’s talk about the McDonald’s Big Mac, a burger that’s become nothing short of a global phenomenon. Since its introduction, this delectable double-decker has won the hearts of fast food lovers around the world, earning its place as a culinary staple in the fast-food industry.

When was the Big Mac invented?

The Big Mac’s journey began in the late 1960s, the brainchild of a creative franchise owner looking to offer something unique to his customers. Its special sauce, lettuce, cheese, pickles, onions and two all-beef patties all nestled between a three-part sesame seed bun didn’t just redefine the hamburger — it set a new standard for fast food everywhere.

Its catchy jingle, “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun,” became etched in the memories of generations, establishing its destiny as a major piece of pop culture.

McDonalds Big Mac hamburger in 1979 at ClickAmericana com

What’s truly fascinating about the Big Mac is its adaptability. Despite its consistent core recipe, it’s seen various regional adaptations, catering to diverse palates while maintaining its iconic status. From the Mega Mac to the Maharaja Mac, this burger has shown it can transcend cultural and geographical boundaries.

We’ve rummaged through the archives to present you with a collection of vintage photos and advertisements from the early days of the McDonald’s Big Mac that showcase both its humble beginnings as well as its path to becoming a global sensation!

McDonald’s introduces Big Mac (1969)

A meal disguised as a sandwich. It’s as good as it is big. Under scoops of our own secret sauce are two lean patties of 100% beef.

There’s a slice of melty cheddar-blend cheese; some fresh, crisp lettuce; and crunchy dill pickle slices. All wrapped up in a freshly-toasted sesame seed bun.

Come now, bring us your bigger-than-average appetite. It’s all at your kind of place. McDonald’s

McDonalds introduces the Big Mac-march-1969

YouTube video

Woweeee: Big Mac is at McDonalds (1969)

Big Mac 1969

The big meal at McDonald’s (1971)

Grab the Big Meal at McDonald’s. And you’ll have yourself a Big Mac, a very large order of fries and a great big drink. All of which should make your stomach very happy. Not to mention your wallet.

The big meal at McDonald's (1971)

Big Mac and the Big Fry Pack (1971)

McDonald’s really has the knack. Now they’ve got a big fry pack. Just what you want with the big Big Mac. A great big meal for very little jack. Big Mac and the Big Fry Pack.

Big Mac 1971

Vintage McDonald's Shamrock Shake TV ads

Vintage McDonalds TV commercial with the famous Big Mac jingle

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.

YouTube video

What’s on a Big Mac burger? (1975)


Big Mac 1975 - Two all-beef patties, special sauce, lettuce, cheese, pickles, onions

Retro burgers! Make some Fancy-Pants hamburgers from the '50s

You, you’re the one (1975)

You spend all day trying to make a livin’ and half the night trying to get ahead. So you don’t have much time for eating in between. That’s why McDonald’s’ is good to have around. The prices are low. The food is good. And the fast service leaves you plenty of time for bookin’.

Ebony Sep 1975 McDonalds

Get Big Mac and bring it on home (1976)

When nobody feels like cooking and it’s a hassle to eat out, McDonald’s Big Mac sure is good to have around. That big, delicious combination of twoallbeefpattiesspecialsaucelettuce cheesepicklesonionsonosesameseedbun is enough to handle the biggest appetite. And that special package keeps your Big Mac good and hot all the way home. We do it all for you.

Ebony Feb 1976 Big Mac - McDonalds

The Big Mac in the ’90s

McDonald's food from the 1990s (5)

Vintage McDonald's menus & food: See 5 decades of the famous fast food chain's history

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