100 snapshots of 1970s supermarkets: Vintage vibes & prices we can only dream of today

Vintage 1970s supermarkets and grocery stores

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In the seventies, supermarkets were ubiquitous, and millions of Americans routinely took a weekly trip to their local “grocery store and more.”

But what were those vintage 1970s supermarkets like — and how do they compare to today’s shopping options? Take a look below at some pictures and ads from the 70s, along with grocery store ads and sales circulars featuring food prices of the disco era, straight from the source!

For more, don’t miss checking out our photos of vintage 1950s grocery storesvintage 1960s supermarkets, and 80s grocery stores.

Scenes from vintage 1970s supermarkets

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 7

Old Safeway supermarket - 1970 - 12-002

Fazio-Fisher-Dominicks 70s supermarket - 1971 - 5-001

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 5-003

DON’T MISS: 80s grocery stores: See vintage supermarkets, plus find out how retro tech paved the way for modern retail


Happy retro supermarket shoppers & employees in 1970

vintage 1970s supermarkets - Safeway

Old Safeway supermarket - 1970 - 12

AP vintage grocery store - 1975 - 6


Six Safeway supermarket scenes of the seventies

Vintage Safeway stores from the early 70s (2)

Vintage Safeway stores from the early 70s (3)

Vintage Safeway stores from the early 70s (4)

 

Checking out package labels

Food Fair vintage 1970s supermarkets in 1974

Food Fair retro grocery store - 1975 - 2


Vintage bread in the Country Oven Bakery (1973)

Vintage 1970s grocery store - Kroger in 1973 (3)

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AP vintage grocery store - 1975 - 10-002


Gifts & goodies in the hospitality center

The section of the supermarket that sold greeting cards, candles and gifts

Vintage 1970s grocery store - Kroger in 1973 (4)


Safeway grocery store in Denver, Colorado

“The broad expanse of colorful shopping area below is an interior shot of the largest new Safeway store…”

Vintage Safeway stores from the early 70s (1)


The fancy new tech of 1970s supermarkets: Barcode scanners

“Note checker’s hands: she is passing the electronic scanning wand over identifying mark on package. At that point, computer takes over, flashes price on display panel, prints customer receipt (coming out of box on counter) and updates store sales data by item.”

Vintage Safeway stores from the early 70s (9)


Safeway store in Portland

Vintage Safeway supermarket in 1977 (2)


Village Cheese Shop – Vintage supermarket department from the ’70s

Retro metal shopping carts aren’t much different now

Vintage Kroger grocery store - 1973 - 8-002


Wine & cheese, retro ’70s style

Vintage Safeway supermarket in 1977 (4)

Old Safeway supermarket - 1971 - 11-001


Fazio/Fisher Foods wine “cellars”

Fazio-Fisher-Dominicks 70s supermarket - 1971 - 13-001

Fazio-Fisher-Dominicks 70s supermarket - 1973 - 6


Wines from around the world

Vintage Kroger grocery store - 1973 - 8-001


Brown bags full of groceries from Safeway

Eco-friendly designs promoting conservation: Save water & Conserve energy

Vintage Safeway supermarket in 1977 (5)


Vintage brown paper grocery bag from A&P

AP vintage grocery store - 1972 - 10


Canned goods in aisle 4

AP vintage grocery store - 1973 - 5


Vintage A&P grocery store frontage & produce department

AP vintage grocery store - 1973 - 15


The vintage meat & deli departments at an old A&P

AP vintage grocery store - 1973 - 16

ALSO SEE: See inside the first Piggly Wiggly grocery store that opened back in 1916


A&P store sign: Open 24 hours (1975)

AP vintage grocery store - 1975 - 6


A close-up look at the deli delights

AP vintage grocery store - 1975 - 8


Shopping for fruits & vegetables 

AP vintage grocery store - 1975 - 9


Retro style shopping cart at the A&P

AP vintage grocery store - 1975 - 10


Oranges and other fruit on display

Big Bear 70s grocery stores 1971 - 21


Retro packaged cookie brands on a supermarket shelf

Fig Newtons, Mayfair, Nilla Wafers, Bake Shop Oatmeal, chocolate-covered graham crackers, shortbread, Chips Ahoy, Chocolate Chocolate Chip cookies

Cookie shelves at vintage grocery store - 1974


Save! “Fight inflation with discount prices”

Love the kid sitting in the shopping cart

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 0


A vintage Dominick’s grocery store sign & facade

Also Chef Fazio’s delicatessen

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 5

MORE: 21 bad vintage product names you wouldn’t see today


Please take a number: Vintage Take-A-Tab for a store bakery

Old-fashioned cakes, rolls, danishes and other treats

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 7


A woman with a full cart checking out the ol’ dairy aisle (1970)

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 10


Dominick’s vintage grocery store in the Chicago area (1971)

Fazio-Fisher-Dominicks 70s supermarket - 1971 - 5


Meat and seafood at a 1970s supermarket

Fazio-Fisher-Dominicks 70s supermarket - 1972 - 10


Vintage Kantor grocery store: Fresh meats & Delicatessen 

Fazio-Fisher-Dominicks 70s supermarket - 1972 - 11


A busy Fazio’s checkout, complete with baggers

Fazio-Fisher-Dominicks 70s supermarket - 1973 - 7


Vintage ’70s in-store bakeries

Fazio-Fisher-Dominicks 70s supermarket - 1973 - 8

Fazio-Fisher-Dominicks 70s supermarket - 1975 - 6

MORE: 100 vintage 1960s supermarkets & old-fashioned grocery stores


Putting price stickers on frozen cans of juice concentrate

Fazio-Fisher-Dominicks 70s supermarket - 1973 - 12


Scenes from vintage Fazio’s grocery stores

Fazio-Fisher-Dominicks 70s supermarket - 1974 - 6

Fazio-Fisher-Dominicks 70s supermarket - 1974 - 8


Mother and daughter shopping in the snack aisle

Vintage 70s supermarket scenes 1978


Fresh poultry & meat section

Vintage 1970s grocery store - Kroger in 1973 (5)

Food Fair retro grocery store - 1973 - 6

MORE: Remember vintage coin-operated rides? Horses, spaceships, boats & more from the ’50s


The butcher and fresh meats

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 5

Vintage Safeway supermarket in 1974 (2)


A butcher restocking the meat

Fazio-Fisher-Dominicks 70s supermarket - 1973 - 10


Hamburgers tonight?

Here’s a huge package of ground beef

Food Fair retro grocery store - 1975 - 6

ALSO SEE: Pepperidge Farm remembers: See 50 of their classic cakes, cookies, breads, turnovers & other treats from years ago


The old-fashioned meat department at Safeway

Old Safeway supermarket - 1977 - 5


Vintage 1970s Kroger grocery store produce department & deli

Vintage 1970s grocery store - Kroger in 1973 (6)


Family in front of a supermarket with paper bags of groceries (1974)

Family in front of a supermarket with paper bags of groceries (1974) at Click Americana


Winn-Dixie storefront: The Beef People

Vintage Winn-Dixie supermarket in 1974


A&P Food stores: Garden center in Greenwich, Connecticut

AP vintage grocery store - 1970 - 6

AP vintage grocery store - 1971 - 3

MORE: Inside vintage 1950s grocery stores & old-fashioned supermarkets


Deli meats, cheeses and bread at a vintage ’70s supermarket

Food Fair retro grocery store - 1973 - 6

Food Fair retro grocery store - 1974 - 2

ALSO SEE: Vintage Wal-Mart history: What the first stores looked like, and how they changed over the years


Red Owl grocery store: “The Meat People”

Old Red Owl supermarket - 1972 - 13


Potato chips can keep fussy toddlers occupied

Vintage 70s supermarket scene 1975


Vintage soda brands from the seventies

Includes Fresca, Shasta sodas, Schweppes, Vernors, Pepsi

Vintage 70s supermarket scenes - 1970 - 27


Vintage pharmacy/beauty section at a 1970s grocery store

Old Safeway supermarket - 1977 - 6


Selling gifts – cameras – film – jewelry

Old Safeway supermarket - 1977 - 6-001


Pick up a pair of pants when you buy your butter!

Old Red Owl supermarket - 1970 - 5

MORE: Vintage Target stores: See 40 pictures from the ’60s to the ’90s & the original logo


Cookware & kitchenware

Including pots and pans, woks, mugs, copper fish molds and a whole lot more.

Old Safeway supermarket - 1977 - 6-003


Vintage frozen food brands in open cases

Vintage Kroger grocery store - 1973 - 6


Old-fashioned produce scales

Weighing the lightest bananas in the world

AP vintage grocery store - 1975 - 9-001


Check out the retro-style plastic price numbers

Vintage Kroger grocery store - 1973 - 7


Fun in the produce aisle

Old Safeway supermarket - 1971 - 11-002

Old Safeway supermarket - 1971 - 11-003

Vintage 70s supermarket scenes - 1970 - 28


Celery & more produce at a retro grocery store

Vintage 1970s grocery store - Kroger in 1973 (2)


Mother and son in the vegetable section

AP vintage grocery store - 1975 - 5


Lots of loaves of bread in this old-school deli section

Vintage Kroger grocery store - 1973 - 8

Food Fair retro grocery store - 1973 - 6-001


Lucky stores with the slogan, “If you only knew”

Vintage Lucky supermarket - 1975 - 9-001

ALSO SEE: Mr Whipple: Please don’t squeeze the Charmin! 20 years of TV commercial toilet paper drama


Small A&P food store on a corner in New Orleans

AP vintage grocery store - 1970 - 4


The in-market drugstore section of a vintage supermarket

AP vintage grocery store - 1970 - 6-002


Retro laundry time at a vintage 1970s supermarket

See the old-fashioned laundry detergent, starch, fabric softener and more

AP vintage grocery store - 1973 - 5


Beauty products, then retro greeting cards & candles

A and P vintage 1970s supermarket in 1973


So many bread brands

AP vintage grocery store - 1975 - 8


Checking out with store-brand Pantry Pride products

The checker has a great retro pink shirt as part of her employee uniform

Food Fair retro grocery store - 1974 - 7

AP vintage grocery store - 1975 - 9

 

AP vintage grocery store - 1975 - 10


Vintage grocery stores shopping scenes from the seventies

Old Safeway supermarket - 1970 - 11

Big Bear 70s grocery stores 1974 - 8

Fazio-Fisher-Dominicks 70s supermarket - 1970 - 5-002

Fazio-Fisher-Dominicks 70s supermarket - 1971 - 5-002

Fazio-Fisher-Dominicks 70s supermarket - 1971 - 13-003


Fazio’s storefront and sign – plus streamers

Fazio-Fisher-Dominicks 70s supermarket - 1973 - 6-001

Food Fair retro grocery store - 1974 - 7

MORE: Vintage 7-Eleven stores: Remember the old days of Slurpees, to-go coffees, movie rentals, arcade games & more

Food Fair retro grocery store - 1975 - 2-001

Food Fair retro grocery store - 1975 - 2-002


Finding florist-fresh flowers for the family

Food Fair retro grocery store - 1975 - 2-003

AP vintage grocery store - 1975 - 10-001


Little kid with Chomp Chomp game

The good eating game, from Pantry Pride

Food Fair retro grocery store - 1975 - 6


A&P vintage 1970s supermarkets

AP vintage grocery store - 1975 - 8-002


A checker hand-keying a price on a bottle of wine

Fazio-Fisher-Dominicks 70s supermarket - 1975 - 19

ALSO SEE: Retro cash registers amazed people by figuring out exact change! (1950s & 1960s)


Busy supermarket checkouts in the 1970s

AP vintage grocery store - 1975 - 6-001

AP vintage grocery store - 1975 - 8-001


Busy vintage 1970s supermarket checkout lanes (1973)

Vintage 1970s grocery store - Kroger in 1973 (1)


Old Red Owl supermarket checkout (1978)

Old Red Owl supermarket - 1978 - 10


Chips, pretzels and more for just $15.49!

Food Fair retro grocery store - 1973 - 1


An old-school A&P supermarket checkout

Big Bear 70s grocery stores 1974 - 8

Vintage 70s supermarket scenes - 1977 - 11

Food Fair retro grocery store - 1974 - 7-003


All bagged up and ready to go!

Fazio-Fisher-Dominicks 70s supermarket - 1975 - 0

Vintage 70s supermarket scenes - 1978 - 14


A fashionable ’70s family at the Big Bear supermarket (1974)

This store was at Hart’s Family Center in Arkansas

Big Bear 70s grocery stores 1974 - 23

MORE: 100 vintage 1960s supermarkets & old-fashioned grocery stores


Vintage 1970s supermarket/grocery store prices from newspaper ads

1970s grocery store prices in the Sacramento Bee, California (Feb 18, 1970)

1970s grocery store prices in the Sacramento Bee, California - Feb 18, 1970 (1) at ClickAmericana com

1970s grocery store prices in the Sacramento Bee, California - Feb 18, 1970 (2) at ClickAmericana com

1970s grocery store prices in the Sacramento Bee, California - Feb 18, 1970 at ClickAmericana com


1970s grocery store prices in the Daily News Post, Monrovia, California (Aug 12, 1970)

1970s grocery store prices in the Daily News Post - Aug 12, 1970 at ClickAmericana com


1970s supermarket prices in Fort Worth, Texas (Oct 4, 1971)

1970s Safeway food prices in Fort Worth, Texas - Oct 4, 1971 at ClickAmericana com

1970s supermarket prices in Fort Worth, Texas Oct 4, 1971 at ClickAmericana com


1970s grocery prices in the Fort Worth, Texas (Oct 23, 1972)

1970s grocery store prices in the Fort Worth, Texas - Oct 23, 1972 at ClickAmericana com


1970s grocery prices in the Lincoln Star, Nebraska (Jul 12, 1972)

1970s grocery store prices in the Lincoln Star, Nebraska - Jul 12, 1972 (2) at ClickAmericana com

1970s grocery store prices in the Lincoln Star, Nebraska - Jul 12, 1972 (3) at ClickAmericana com

1970s grocery store prices in the Lincoln Star, Nebraska - Jul 12, 1972 (4) at ClickAmericana com


1970s Safeway prices in Fort Worth, Texas (June 13, 1974)

1970s Safeway prices in Fort Worth, Texas - June 13, 1974 at ClickAmericana com

Old Safeway grocery prices in Fort Worth, Texas - June 13, 1974 at ClickAmericana com


1970s supermarket prices in Fort Worth, Texas (March 24, 1975)

1970s grocery prices in Fort Worth, Texas - March 24, 1975 at ClickAmericana com


1970s grocery store prices in the Ithaca Journal, New York (May 6, 1975)

1970s grocery store prices in the Ithaca Journal, New York - May 6, 1975 (1) at ClickAmericana com

1970s grocery store prices in the Ithaca Journal, New York - May 6, 1975 at ClickAmericana com


70s supermarket prices in the Orlando Sentinel (Jun 26, 1975)

1970s grocery store prices in the Orlando Sentinel - Jun 26, 1975 at ClickAmericana com


1970s supermarket prices in the Tallahassee Democrat (Aug 6, 1975)

1970s grocery store prices in the Tallahassee Democrat - Aug 6, 1975 at ClickAmericana com


70s grocery store prices in the Akron Beacon Journal, Ohio (Oct 1, 1976)

1970s grocery store prices in the Akron Beacon Journal, Ohio - Oct 1, 1976 (2) at ClickAmericana com

1970s grocery store prices in the Akron Beacon Journal, Ohio - Oct 3, 1976 (1) at ClickAmericana com


70s supermarket prices in the Johnson City Press Chronicle, Tennessee (Jun 29, 1977)

1970s grocery store prices in the Johnson City Press Chronicle - Jun 29, 1977 at ClickAmericana com


Stop and Shop grocery product prices – Berkshire Sampler, Pittsfield, Mass (March 12, 1978)

Stop and Shop grocery product prices - Berkshire Sampler, Pittsfield, Mass - March 12, 1978 at ClickAmericana com

Berkshire Sampler, Pittsfield, Mass - March 12, 1978 at ClickAmericana com


1970s grocery store prices in Sioux City, Iowa (Aug, 1978)

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 1 at ClickAmericana com

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 2 at ClickAmericana com

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 3 at ClickAmericana com

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 4 at ClickAmericana com

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 5 at ClickAmericana com

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 6 at ClickAmericana com

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 7 at ClickAmericana com

1970s grocery store prices in Sioux City, Iowa (Aug, 1978) 8 at ClickAmericana com


1970s supermarket prices in the Press Tribune, Roseville, California (May 22, 1979)

1970s grocery store prices in the Press Tribune, Roseville California - May 22, 1979 (1) at ClickAmericana com

1970s grocery store prices in the Press Tribune, Roseville California - May 22, 1979 (2) at ClickAmericana com

1970s grocery store prices in the Press Tribune, Roseville California - May 22, 1979 (3) at ClickAmericana com

1970s grocery store prices in the Press Tribune, Roseville California - May 22, 1979 (4) at ClickAmericana com

1970s grocery store prices in the Press Tribune, Roseville California - May 22, 1979 (5) at ClickAmericana com

1970s grocery store prices in the Press Tribune, Roseville California - May 22, 1979 (6) at ClickAmericana com

1970s grocery store prices in the Press Tribune, Roseville California - May 22, 1979 at ClickAmericana com

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Comments on this story

15 Responses

  1. I remember Red Owl in the Twin Cities well into the late 80s, including one location in St.Paul with a large owl sign staring down on the street like a sentinel.That store is now a Kowalski’s market.Other defunct Minneapolis-St.Paul supermarkets I’d love to see vintage photos from include Hove’s (now Lunds & Byerlys), Country Club, Super Valu, Knowlan’s, R.C. Dick’s and Applebaum’s

  2. One of the Red Owl pictures is actually a Howards’ Brandiscount store in the south. Same parent company, but not the same division.

    The Harts family center is probably in Reynoldsburg, Ohio. Big Bear and Harts did not have stores in Arkansas.

    1. Yes, I saw that too. I seem to have vague memories of sometimes getting soda in the wrong type of bottle, like a coke bottle with a Pepsi cap for example. Since they were returnable and refillable I think it happened occasionally but it could just be a false memory. More likely someone just stuck a Coke bottle in the wrong carton. I definitely remember how old some of the bottles you’d get were, they would have older logos and be really scuffed up after being reused for many years.

  3. I remember The Pantry Pride we had in Brooklyn in the late 60s and the 70s…Pantry Pride and “Hills” supermarket were the same company and their paper bags had both supermarkets names and logos on them. I’m pretty sure all those stores closed in 1977 because by 1978 the Pantry Pride on Stillwell Ave became a flea market…. The Hills Supermarket in the Korvette’s shopping center became a shopRite…

    1. Circa 1970, we would travel from Queens to the Hills and Korvette’s in Five Towns, Nassau County (on the eastern edge of JFK Airport off Rockaway Boulevard) every Friday night (Dad’s payday) after supper. Korvette’s had great toy and record departments. Bargain Town was also out that way.

  4. I love these old supermarket pictures and seeing the old products; there’s a blog I’ve visited for years called Pleasant Valley Shopping that’s all about this sort of thing. I’m sure a lot of these photos were staged for promotions and advertisements though, like the woman with the cart full of nothing but Nabisco products. I doubt many people actually carried a camera with them to the grocery store and took photos.

  5. I still say that those older women, to me being a kid, cashiers using those NCR cash registers could go faster with less problems than scanners do today. Those numbers would be moving so fast they were a blur. We still have the dinner plates that my mother got at Loblaws in the ’60s. A cart full to the top cost around $35.

  6. Back in the ’60s, Safeway still had a presence in the Northeast, including NYC. Finast (First National Stores) moved in when they moved out, which then became Edwards, which are now today’s Stop & Shop. We also had Bohack and still have King Kullen.

  7. When I was very young, supermarket shopping meant walking up to our local shopping area on Saturday morning (rain or shine – remember the vinyl cart liners with covers?) with Mom pulling the shopping cart (once we actually had our groceries delivered – that was huge!). Some time around 1970, Friday night (when Dad got paid) became shopping night…and that became an excursion, as we would drive from our little Queens, NYC, neighborhood out to a huge supermarket in Nassau County (Hills). It was a weekly event that was sometimes fun, because it often included a sojourn into Korvette’s – which had great toy and record departments!

  8. Hello

    I appreciate seeing these but I have to make 1 correction. The Dominick’s with the red writing was built in 1961. Just the photo of it was taken 10 years later.

    That’s in the suburb of Park Ridge and I learned the year from old Newspapers at the library Also what location is that other Dominick’s taken?

  9. Here in Buena Park, California (in Orange County, about 30 miles south of Los Angeles) we had Thriftimart –with a giant red neon T that buzzed loudly all night long. We also had Safeway, Alpha Beta, Lucky, Food Giant, Smiths’s, Food 4 Less and Shopping Bag. We still have Stater Bros., Albertson’s, Vons and Ralph’s, all of which have been around for decades. Also, for the more adventurous, Trader Joe’s.

  10. Aside from the decor and the mechanical cash registers, grocery stores haven changed much in 50-odd years. Growing up in the 70s, the big stores in my area were Acme (renamed “Super Saver” for a time), Pathmark, Food Fair, Penn Fruit and A&P. The A&P stores were smaller than the other grocery stores (on a par with a modern CVS or Walgreen’s), and for that reason a lot of older folks liked them, finding them more manageable.

  11. I spent 15 minutes perusing these wonderful images and cannot help but notice how healthy everyone looks. Not just showing esteem in their personal presentation, grooming and dress but almost no one is grossly obese. That’s partially because “food science” were independent sectors. Few unpronounceable ingredients

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