Classic 1960 Mercury Monterey
You’ll look a long time before matching Mercury’s beauty at such a low price.
Mercury’s advantages are everywhere. There’s more room to stretch out in; more room for center-seat passengers. Interiors are more luxurious.
Brakes are bigger — and self-adjusting. The largest windshield on any car means better visibility. And Mercury’s super-efficient standard engine delivered far more “go” … and on regular gas.
1960 Mercury Monterey: The better low-price car
Look into Mercury, the better low price car… A deluxe appointed Mercury sedan with luxurious nylon interior; deep, soft, wall-to-wall carpeting.
Mercury Country Cruiser Commuter station wagon
Mercury’s Country Cruisers go far beyond ordinary station wagons. You get handsome hardtop styling. There’s no “hemmed in” feeling.
One side pillar takes the place of the usual three. A retractable rear window slides into the tailgate, eliminates the need for a liftgate.
Cargo space is the roomiest in any wagon.. over 101 cubic feet. An optional self-storing 3rd seat faces front. No need to sit backwards.
… you’ll be happier 5 ways in a 1960 Mercury Country Cruiser
You may save a few cents a day if you buy a station wagon with a low-price name … BUT count all the things you’ll miss …
- Exclusive hardtop styling
- Unique road-tuned wheels
- Retractable rear window
- Must uasbale cargo space
- Front-facing self-storing 3rd seat
Don’t buy any car until you’ve driven the road-tuned 1960 Mercury
Mercury Monterey 4-door sedan
As this picture shows, Mercury’s new beauty is clearly the first reason why sales are up nearly 50%… Mercury is a steadier riding car… with far more road-hugging weight and a 7-inch longer wheelbase.
Here are 7 good reasons why you’ll be happier driving a 1960 Mercury
… and for only $72* more than a car with a “low-price name”
NEW ROAD-TUNED WHEELS (see diagram at left) make any road seem twice smooth.
EFFORTLESS POWER FOR PASSING. No lag, no hesitation. New gas-saving Marauder engines deliver up to 310 hp.
MORE LUXURIOUS SURROUNDINGS. You get a deluxe interior even in the lowest priced Mercury at no extra cost.
MORE ROOM, LESS FATIGUE. Mercury is planned for people. There’s real comfort for six, not just four.
LOWER PRICES than last year on every model — reductions up to $188.
GREATER PRESTIGE. Watch them watch you! It’s Mercury’s new styling so clean, so elegant.
MORE LUGGAGE SPACE. Vacation size up to 34.5 cubic feet.