Launched with a splash in 1966, the stuff started disappearing off supermarket shelves around 1971.
Here’s to breath that’s clean, really clean. Reef clean! (1966)
One rinse with cool, green Reef mouthwash is all it takes. Refreshing new reef is unique. Different.
It looks, tastes and is different than any other mouthwash. reef strips away overnight breath and neutralizes mouth odors. Yet reef doesn’t taste sweet or medicinal — reef tastes tingly, minty, great! (We bet you’ll like it even if you’ve never liked other mouthwashes.)
Warner-Lambert’s Reef mouthwash