Reef mouthwash may be memorable only for the name that calls to mind saltwater and tropical fish — not exactly minty freshness.
Launched with a splash in 1966, the stuff started disappearing off supermarket shelves around 1971.
Here’s to breath that’s clean, really clean. Reef clean! (1966)
One rinse with cool, green Reef mouthwash is all it takes. Refreshing new reef is unique. Different.
It looks, tastes and is different than any other mouthwash. reef strips away overnight breath and neutralizes mouth odors. Yet reef doesn’t taste sweet or medicinal — reef tastes tingly, minty, great! (We bet you’ll like it even if you’ve never liked other mouthwashes.)
Warner-Lambert’s Reef mouthwash
MORE: 21 bad vintage product names you wouldn’t see today
NOW SEE THIS: The history of Q-Tips – and their original name (which would never ever work today)
