Reef mouthwash: The vintage ’60s oral rinse that had a terrible name

Reef The vintage '60s mouthwash with a terrible name

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Reef mouthwash may be memorable only for the name that calls to mind saltwater and tropical fish — not exactly minty freshness.

Launched with a splash in 1966, the stuff started disappearing off supermarket shelves around 1971.

Reef The vintage 60s mouthwash (3)

Here’s to breath that’s clean, really clean. Reef clean! (1966)

One rinse with cool, green Reef mouthwash is all it takes. Refreshing new reef is unique. Different.

It looks, tastes and is different than any other mouthwash. reef strips away overnight breath and neutralizes mouth odors. Yet reef doesn’t taste sweet or medicinal — reef tastes tingly, minty, great! (We bet you’ll like it even if you’ve never liked other mouthwashes.)

Warner-Lambert’s Reef mouthwash

MORE: 21 bad vintage product names you wouldn’t see today

Reef The vintage 60s mouthwash (2)

Reef The vintage 60s mouthwash (1)

NOW SEE THIS: The history of Q-Tips – and their original name (which would never ever work today)

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