Victorian graphic design: Stylized paint labels (1870s & 1880s)

Victorian graphic design Stylized paint labels

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These bits of well-preserved vintage graphic artistry come from the simply-named Paints Oils Varnishes catalog from F. W. Devoe Co. of New York, which was published in 1885. (The catalog also contained several labels originally created in the 1870s.)

They were so bold, colorful and stylish — and maintained in such great shape — we had to share them here as examples of graphic design/product labeling in the Victorian age.

Paint: Stylized product labels from the Victorian era


Artist ivory black antique paint label

antique victorian labels signs paint 1870 1880 (18)


Antique Victorian furniture paint label

antique victorian labels signs paint 1870 1880 (19)


Florentine fresco colors – Turkey red paint

antique victorian labels signs paint 1870 1880 (20)


White lead & zinc white paints

antique victorian labels signs paint 1870 1880 (21)


Colonial pure white lead paint

antique victorian labels signs paint 1870 1880 (1)


Hard money white lead paint

antique victorian labels signs paint 1870 1880 (2)

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Shades of the past: Victorian house paint color sample cards

Mohawk white lead paint

antique victorian labels signs paint 1870 1880 (3)


French zinc vintage paint label

antique victorian labels signs paint 1870 1880 (4)


Premium snow white paint antique paint label

antique victorian labels signs paint 1870 1880 (5)


Riverside pure white paint label

antique victorian labels signs paint 1870 1880 (6)


Diamont colors antique paint label

antique victorian labels signs paint 1870 1880 (17)


Lampblack paint

antique victorian labels signs paint 1870 1880 (7)


Antique paint labels

antique victorian labels signs paint 1870 1880 (8)


Antique paint labels – Chrome yellow

antique victorian labels signs paint 1870 1880 (9)


Turkey burnt umber paint

antique victorian labels signs paint 1870 1880 (10)


Riverside color works – Burnt sienna paint

antique victorian labels signs paint 1870 1880 (11)


Venetian red paint

antique victorian labels signs paint 1870 1880 (13)


Clinton paint works – Yellow ochre

antique victorian labels signs paint 1870 1880 (12)


Park lawn green paint

antique victorian labels signs paint 1870 1880 (14)


Clover leaf green paint

antique victorian labels signs paint 1870 1880 (15)


Vermillion mixed paint

antique victorian labels signs paint 1870 1880 (16)

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