Breaking away from the multi-speed bikes, a new source of biking entertainment is becoming increasingly popular, especially for the youngsters. BMX (bike moto-cross) features a sturdy bike, usually with 20-inch wheels, that has been reinforced to withstand the twists and jolts of taking a bike through a series of bumps, dumps and controlled turns while maintaining a rapid rate of pedaling.
A spin-off of cross-country motorbike racing, BMX bikes feature heavy-duty frames, extra strength rims and thick spokes to take the pounding.
According to Bill Walker, manager of Scheel’s Hardware, “The BMX bikes are becoming very popular. They constitute a large part of our bike sales.” – St Cloud Times (Minnesota) – May 18, 1982
On the trail: Schwinn Phantom
Want to ride on uncharted trails? Explore the off-the-road pathways and still have a bike strong enough to stand up to the punishment of the BMX track? It’s the Schwinn Phantom Scrambler with the exclusive BMX frame design, competition-style saddle, coaster brake, 20″ x 2.125″ knobby tires. At your Schwinn Dealer — now!
Merry BMXmas! (1980)
Santa knows good thrash when he sees it.
Because whether you’re kicking up dirt or cruising down pavement, a Schwinn Phantom Scrambler is one honkin’ machine.
And you can’t get it anywhere except your round-the-corner Schwinn dealer.
For the ride of your life… Murray’s dynamic new BMX! (1980)
On or off the dirt track, these tough, exciting new BMX bikes perform like winners from start to finish.
With dynamic design features like (A) special slotted rear entry wheel clip for quick, easy chain adjustment; (B) raised hanger and 6-1/2″ crank for high torque power and extra ground clearance; (C) durable, but light, wide-flange hub; (D) 4″ head for custom fork assemblies; (E)fully gusseted frame, and much more! Whether you get your Murray for BMX competition or just for fun, you’ll have the rides of your life!
Every time you roll up on a Schwinn BMX, you get some special free extras. Like nods of approval. And envious glances. Even some oohs and aahs.
Because you’re not just riding the newest gizmo from some fly-by-night BMX outfit. You’re riding a Schwinn. Which automatically earns you a big hunk of respect.
Rightfully so. Over the years, we’ve been refining the art of building rugged, good-looking BMX. So you might just say a Schwinn BMX is your ticket up to the Big Leagues. Of course, it’s up to you to stay there.
See the Yellow Pages for your nearest dealer. Schwinn.
For your safety, be sure to pad your bicycle, wear a helmet, and cover your arms, legs, and feet. Racing pads extra. Note: Anyone using Schwinn bicycles in competitive events or in bicycle motocross, dirt biking or similar activities assumes the risk of any resulting personal injury, damage or failure of the bicycle.
BMX bikes just got bigger and badder (1981)
Make way for the BMX that grew up! The all-new Team Murray X24.
If you’ve been dreaming about a BMX bike like this, wake up! (1983)
You know the one. The bike you’ve dreamt about, but never could afford. A track-tested BMX racer that looks great, runs hot, and takes on the competition with style.
Well, now you can get that kind of bike for around $100. Sometimes even less.
Just pick one of the new Huffy Racing machines, a whole series of dirt grabbing action from America’s largest-selling brand.
They’re all fully loaded with the kinds of components BMX pros demand. Features like two-finger levers. California Lite pad kit. Tubular fork. Viscount saddle. Competition tread gumwalls.
And every one’s so fast, the checkered flag is right on it.
So stop dreaming about the great looking bike you can’t afford. And start riding the great looking bike you can afford.