If you’ve ever been curious as to why neckties and aftershave are considered the quintessential Father’s Day gifts, wonder no more. As these pages from the 1940s show, advertisers have been promoting these products as the perfect presents for dad for more than seventy years.
Wembley neckties for Father’s Day (1942)
Junior is showing you it’s a good idea to make sure your Father’s Day tie is a Wembley Nor-East Non-Crush. Because this imported fabric takes all sorts of punishment and fights off wrinkles. So Dad ties it easily and smoothly, time after time… keeping him looking as smart and appealing as in his “courting” days. See “Pleasure Aisle” filled with colorful Wembley Ties at your favorite men’s shop.
Superba cravats and ties (1945)
How well do you know Dad?
Old Spice aftershave and cologne (1948)
Sail into Dad’s heart
Courtley men’s toiletries and aftershave (1948)
A great moment in masculinity… A sure hit… with Dad! A Courtley gift is the perfect gift for Father’s Day… for Courtley products express to perfection the finest in masculinity.
Courtley men’s toiletries, cologne and aftershave (1949)
You’re looking at a Father’s Day miracle! Ever see such handsome gifts for any man? For a few dollars, you give months (even years) of superlative Courtley grooming.
Arrow Arazephyr shirts, ties and handkerchiefs (1948)
For a cool, cool Father’s Day… give Dad Arrow Arazephyrs! What an ensemble for Dad.
Bing Crosby for Personna razor blades for Father’s Day (1945)
Bing Crosby says, “I’ll be a glad dad… when my four little shavers give me Personna Blades on Father’s Day!”
Gillette Super Speed Razor Set (1948)
Speidel watchbands (1948)
Edgeworth tobacco (1942)
You gave the BEST — and that’s what counts with dad on Father’s Day.
Buy underwear for your dad! (1945)
Your treat this time! Give Dad the comfort he wants and the style you want. Give him casual wear from BVD!
Reis sportsware and underwear (1948)
When Dad is king for a day… give him gifts fit for a king.