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Fab Father’s Day gifts from the forties

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If you’ve ever been curious as to why neckties and aftershave are considered the quintessential Father’s Day gifts, wonder no more. As these pages from the 1940s show, advertisers have been promoting these products as the perfect presents for dad for more than seventy years.

Fab Father's Day gifts from the forties

Wembley neckties for Father’s Day (1942)

Junior is showing you it’s a good idea to make sure your Father’s Day tie is a Wembley Nor-East Non-Crush. Because this imported fabric takes all sorts of punishment and fights off wrinkles. So Dad ties it easily and smoothly, time after time… keeping him looking as smart and appealing as in his “courting” days. See “Pleasure Aisle” filled with colorful Wembley Ties at your favorite men’s shop.

LIFE Jun 8, 1942 ties

 

Superba cravats and ties (1945)

How well do you know Dad?

LIFE Jun 11, 1945 ties

 

Old Spice aftershave and cologne (1948)

Sail into Dad’s heart

LIFE Jun 7, 1948 old spice

 

Courtley men’s toiletries and aftershave (1948)

A great moment in masculinity… A sure hit… with Dad! A Courtley gift is the perfect gift for Father’s Day… for Courtley products express to perfection the finest in masculinity.

LIFE Jun 7, 1948 aftershave

 

Courtley men’s toiletries, cologne and aftershave (1949)

You’re looking at a Father’s Day miracle! Ever see such handsome gifts for any man? For a few dollars, you give months (even years) of superlative Courtley grooming.

LIFE Jun 13, 1949 cologne

 

Arrow Arazephyr shirts, ties and handkerchiefs (1948)

For a cool, cool Father’s Day… give Dad Arrow Arazephyrs! What an ensemble for Dad.

LIFE Jun 7, 1948 shirts

 

Bing Crosby for Personna razor blades for Father’s Day (1945)

Bing Crosby says, “I’ll be a glad dad… when my four little shavers give me Personna Blades on Father’s Day!”

LIFE Jun 11, 1945 bing personna

 

Gillette Super Speed Razor Set (1948)

LIFE Jun 7, 1948 razor set

 

Speidel watchbands (1948)

LIFE Jun 7, 1948 tobacco

 

Edgeworth tobacco (1942)

You gave the BEST — and that’s what counts with dad on Father’s Day.

LIFE Jun 8, 1942 tobacco

 

Buy underwear for your dad! (1945)

Your treat this time! Give Dad the comfort he wants and the style you want. Give him casual wear from BVD!

MORE  Silly Putty: The history of the stretchy, bouncy wonder toy of the 20th century

LIFE Jun 11, 1945 ties 2

 

Reis sportsware and underwear (1948)

When Dad is king for a day… give him gifts fit for a king.

LIFE Jun 7, 1948 underwear

 

 

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