Celebrities sell out for Skippy Peanut Butter (1960)

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A paid testimonial from Bert Lahr for Skippy Peanut Butter

How did we get Bert Lahr to appear in an ad for Skippy Peanut Butter? Easy. WE PAID HIM. We approached Mr Lahr with a lot of money (really not too much, since we had it changed into small bills and it made quite a fistful). At first Mr Lahr looked incredulous (either that or he’d just backed into something sharp).

“What!” he shouted in his deep persuasive voice. “You ask a full-grown man (5′ 9″) to endorse peanut butter? Peanut butter is strictly for kids, and I haven’t reached my second childhood yet.

We sent out for more money and at last lured Lahr into tasting Skippy. Results appear in the unretouched photo above. “Oh, goody, goody,” he cried. “Skippy doesn’t taste like peanut butter — it tastes just like peanuts. It’s edible! It’s incredible! I love Skippy to pieces!”

LIFE Feb 8, 1960 lahr skippy peanut butter


A paid testimonial from Basil Rathbone for Skippy Peanut Butter

Take Basil Rathbone. We approached the suave actor at his table in a small fashionable restaurant. At first he mistook us for the waiter and asked for more French bread…

LIFE Jan 11, 1960 basil rathbone skippy


A paid testimonial from Hermione Gingold for Skippy Peanut Butter

“Peanut butter, did you say?” asked Miss Gingold, tickling us coquettishly with the end of her boa. “Why, my dear, I haven’t touched the stuff since I was a wee babe. Except once, before the War. I believe I used some peanut butter to patch a crack in the sundial.”

LIFE Nov 16, 1959 skippy Hermione Gingold


A paid testimonial from Casey Stengel for Skippy Peanut Butter



A paid testimonial from Groucho Marx for Skippy Peanut Butter

“I’ll take cash,” said Groucho. “At the rate I eat peanut butter, a 5-year supply would be less than one jar. Matter of fact, I can’t recall tasting the stuff since I was a precocious child.”

skippy groucho marx

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