Apparently stuck for a way to make toilet paper – particularly rolls of colored toilet tissue – more attractive to ’50s housewives, advertising executives turned to the world of glamour and fashion for an assist.
Here, see vintage lots of 1960s lingerie – including girdles, corselets, bras, garters, pantyhose, nylons, bras, slips, panties, underwear, foundation garments and more from vintage catalogs from the sixties!
What should you put in a hope chest? It’s an old-fashioned tradition, so we tripped back 100 years to get these explanations of what they were for, and why they were such a big deal for women long ago.
1920s women’s step-in and bandeau underwear Everything that the Modern requires of a foundation garment is illustrated in this step-in and bandeau by Gossard. Fourteen
These vintage bullet bras (also called sweater bras) were considered flattering and sexy around the ’50s. Take a look back and see what you think of the style!
Beyond the basic ‘suntan’ shade of nylons, vintage ’80s pantyhose & tights came in lots of colors and patterns. See some retro women’s legwear here!
Direct from ’50s fashion experts come these tips for calculating a woman’s body measurements for the ideal figure. See how much things have changed!
In this swimwear, sleepwear and lingerie from the 1973 JC Penney catalog, you will spot a couple women who went on to become well-known as actresses!